6WUDWHMLN SODQ KD]ÕUODPD YH\D VWUDWHMLN WDVDUÕP ROXúWXUPD DúDPDVÕ SD\GDú
DQDOL]L 6:27 DQDOL]L YH \DSÕODQ GL÷HU DQDOL] YH GH÷HUOHQGLUPHOHU ÕúÕ÷ÕQGD RUWD\D
NRQDQ GXUXP DQDOL]L VRQXoODUÕQD GD\DQDUDN PLV\RQ YH YL]\RQ JHOLúWLUPH WHPHO
GH÷HUOHULRUWD\DNR\PD X]XQG|QHPOL DPDoODULOHGDKDNÕVDG|QHPOL YH GDKDVRPXW
KHGHIOHULEHOLUOHPHEXDPDoODUYHKHGHIOHUHXODúWÕUDFDNDOWHUQDWLIVWUDWHMLOHUJHOLúWLUPH
YHL]OHQHFHNVWUDWHMLOHULVHoPHYHSROLWLNDODUROXúWXUPDIDDOL\HWOHULQLNDSVDU
95 2.5.3.1.Misyon Bildirimi
0LV\RQELU|UJWQYDUOÕNQHGHQLGLU RUJDQL]DV\RQXQQH\DSWÕ÷ÕQÕQDVÕO\DSWÕ÷ÕQÕYH
NLPLQ LoLQ \DSWÕ÷ÕQÕ DoÕNoD EHOLUWLU $OOLVRQ.D\H 0LV\RQ ³1LoLQ"´ VRUXVXQXQ
\DQÕWÕGÕU gUJWQ³%L]QLoLQYDUÕ]"´VRUXVXQXQ\DQÕWÕGÕU 6HQJH '37.ÕODYX]X
GD EX WDQÕPÕ HVDV DOPÕúWÕU 'DIW¶D J|UH PLV\RQ |UJWQ JHQHO DPDFÕ
RODUDN YDUOÕN QHGHQLGLU YH |UJWQ SD\ODúÕODQ GH÷HUOHUL YH LQDQoODUÕQGDQ ROXúXU ED]HQ GH
UHVPHQLIDGHHGLOHQ|UJWQ EDúDUÕOÕ ROPD\DoDOÕúWÕ÷Õ IDDOL\HWDODQÕYHUHWLPOHULQGHQROXúDQ
UHVPL DPDFÕ RODUDN GD WDQÕPODQÕU 0LV\RQ DoÕNODPDVÕ VWUDWHMLN SODQ EHOJHVLQLQ |WHNL
SDUoDODUÕQDLoLQGHELUDOW\DSÕJ|UHYLJ|UU0LV\RQELOGLULPL|UJWQVXQGX÷XWPKL]PHWYH
oDOÕúPDODUÕ GD LoLQH DODQ ELU oDWÕ NDYUDPGÕU øúOHWPHQLQ PLV\RQX RQXQ YDUOÕN VHEHEL RODUDN
LIDGHHGLOPHNWHYHVWUDWHMLQLQROXúXPVUHFLQGH|QHPOLELUEDúODQJÕoQRNWDVÕGÕUYHVWUDWHMLOHUH
\ROJ|VWHULFLUROR\QDU hOJHQ0LU]H
'37.ÕODYX]X¶QDJ|UHPLV\RQELOGLULPLNXUXOXúXQVW \|QHWLPLWDUDIÕQGDQ SODQODPD
HNLELLOHELUOLNWHGL÷HUELULPOHULQJ|UúOHULGHJ|]|QQGHWXWXODUDNJHOLúWLULOLUøKWL\DoROGX÷X
GXUXPODUGDGDKDDOWG]H\OHUGHNLELULPOHULQPLV\RQELOGLULPOHULGHELULP\|QHWLFLOHULYHGL÷HU
LOJLOLSHUVRQHOWDUDIÕQGDQNXUXOXúXQPLV\RQELOGLULPLLOHX\XPOXELUúHNLOGHJHOLúWLULOLU
0LV\RQELOGLULPLQGHPLV\RQXQ|]ODoÕNYHGLNNDWLoHNHQELUELoLPGHDQODWÕOPDVÕQD
KL]PHWLQ \HULQH JHWLULOPH VUHFLQH GH÷LO DPDFÕQ WDQÕPODQPDVÕQD NDQXQL G]HQOHPHOHUOH
NXUXOXúD \NOHQPLú EXOXQDQ J|UHY YH \HWNL GDLUHVLQGH EHOLUOHQPHVLQH |UJWQ KL]PHW
VXQGX÷X NLúL YH NXUXOXúODUÕQ NLPOHU ROGX÷XQXQ EHOLUWLOPHVLQH |UJWQ DU] HWWL÷L KL]PHW
YHYH\DUQOHULQWDQÕPODQPDVÕQDRGDNODQÕOÕU
0LV\RQXQoDOÕúDQODUDLúOHLOJLOL\ROJ|VWHULUNHQWRSOXPDGD|UJWQLúLQLYHGH÷HUOHULQL
ELOGLUPHVLJHUHNLU%|\OHFHGL÷HU|UJWOHUGHQIDUNOÕOÕNODUÕGDYXUJXODQPÕúRODFDNWÕU 6RQJU
.DPX NXUXOXúODUÕQÕQ PLV\RQODUÕQÕQ VÕQÕUODUÕ NDQXQL G]HQOHPHOHUOH oL]LOLU $QFDN
³ùDúÕUWÕFÕELoLPGHSHND]|UJW\DVDORODUDNQHOHUL\DSPDVÕ YH\DSPDPDVÕ JHUHNWL÷LQLWDP
RODUDNELOPHNWHGLU´ %U\VRQ
96
0LV\RQX JHOLúWLULOLUNHQ G|UW VRUX\D FHYDS YHULOPHOLGLU *RRGVWHLQ YG
$NWDUDQ (UNDQ
\DNODúÕPYH\|QWHPOHUQDVÕOGÕU"
2.5.3.2.Vizyon Bildirimi
øúOHWPHQLQ YL]\RQX misyondan farklı bir kavram olarak, gelecekte olmasını arzuladıkları durumun ifadesidir hOJHQ0LU]H %U\VRQYH$OVWRQ LoLQ
YL]\RQ |UJWQ VWUDWHMLOHULQL EDúDUÕOÕ ELU úHNLOGH NXOODQPDVÕ YH WDP SRWDQVL\HOLQL EDúDUPDVÕ
KDOLQGHQH\HEHQ]HPHVLJHUHNWL÷LQLWDVYLUHGHU9L]\RQ³1H"´VRUXVXQXQ\DQÕWÕ \DUDWÕOPD\D
oDOÕúÕODQJHOHFH÷LQUHVPLGLU 6HQJH 9L]\RQX]XQYDGHOLGLUYHLQVDQODUD\|QOHULQL
EXOPDGD \RO J|VWHULFL UHKEHU J|UHYL \DSDU 6HQJH 9L]\RQ EH\DQÕ LVH
³1HUHGH\L]YHEL]QHUHGHROPDNLVWL\RUX]"´VRUXODUÕQD\DQÕWYHULU9L]\RQDoÕNODPDVÕPLV\RQ
DoÕNODPDVÕ\ODEHUDEHU|UJWSODQÕQÕQoDWÕVÕQÕROXúWXUXU
3D\ODúÕODQ YL]\RQ ROXúWXUPD\D |QHP YHUHQ RUJDQL]DV\RQODU GHYDPOÕ ELU úHNLOGH
PHQVXSODUÕQÕQ NHQGL úDKVL YL]\RQODUÕQÕ JHOLúWLUPH\H FHVDUHWOHQGLULUOHU 6HQJH
.LúLOHUL KDUHNHWH JHoLUHQ PRWLYHHGHQ WHNYL]\RQNLúLVHO YL]\RQODUÕ ROGX÷XLoLQ SD\ODúÕODQ
YL]\RQ |UJWVHOYL]\RQ GD|UJWoDOÕúDQODUÕQÕQELUH\VHOYL]\RQODUÕQGDQRUWD\DoÕNDU 6HQJH
hOJHQ YH 0LU]H¶\H J|UH GH PLV\RQ EHOLUOHPHGH GH YL]\RQX
JHOLúWLUPHGHHQLVDEHWOL\|QWHPYL]\RQXNXUXPoDOÕúDQODUÕ\ODELUOLNWH\DUDWÕOPDVÕGÕU$QFDN
EX\ROHQL\LYL]\RQDVDKLSROPDQÕQGH÷LOHQL\LYL]\RQXJHOLúWLUPHQLQLGHDO\ROXGXUgQHPOL
RODQ NDWÕOÕPFÕOÕNOD EHOLUOHQHQ YL]\RQXQ WP |UJW \HOHUL WDUDIÕQGDQ SD\ODúÕODQ ELU YL]\RQD
G|QúPHVLGLU
2.5.3.3.Temel Değerler
3D\ODúÕODQ WHPHO GH÷HUOHU LúOHWPHQLQ NXUXP NOWU RODUDN GD DGODQGÕUÕOÕU hOJHQ
0LU]H gUJWQ |]HOOLNOHUL RODUDN GD WDQÕPODQDELOHFHN RODQ GH÷HUOHU NXUXOXúXQ
EWQ oDOÕúDQODUÕQD QIX] HGHQ LQDQoODU QRUPODU YH GDYUDQÕúODUGÕU :LOOLDPV
$NWDUDQ 6RQJU $\QÕ úHNLOGH |UJW \|QHWHQOHULQ YH SHUVRQHOLQ NXUXPXQ
97 DPDoODUÕQÕJHUoHNOHúWLUPHNLoLQLúOHULQL\DSDUNHQRQODUD\ROJ|VWHUHQÕúÕNWXWDQYHWP|UJW
\HOHULQLQ NHQGLOHULQH \DNÕQ EXOGX÷X YH NDEXO HWWL÷L GH÷HUOHU LQDQoODU VLVWHPL R |UJWWH
SD\ODúÕODQGH÷HUOHURODUDNNDEXOHGLOLU hOJHQ0LU]H
gUJWQ YL]\RQ PLV\RQ YH |UJWVHO NLPOL÷LQLQ DOWÕQGD WHPHO GH÷HUOHU YH LQDQoODU
\DWDU '37 .ÕODYX]XQD J|UH WHPHO GH÷HUOHU |UJWQ NDUDUODUÕQD WHUFLKOHULQH YH
VWUDWHMLOHULQLQWHVSLWLQGHUHKEHUUROVWOHQLUOHU7HPHOGH÷HUOHUNLúLOHUVUHoOHUYHSHUIRUPDQV
DODQODUÕ\ODLOJLOLRODELOLU '37
2.5.3.4.Amaçlar ve Hedefler
$PDoELU|UJWQJHOHFHNWHXODúPD\ÕYDUPD\ÕGúQG÷GXUXPXYH\HULLIDGHHGHU
(UHQ %XUDGDNDVWHGLOHQDPDoYHKHGHIOHU|UJWQVWUDWHMLNDPDoYHKHGHIOHULGLU
$PDoODU NXUXPXQ JHOHFHNOH LOJLOL VWUDWHMLOHULQH \RO J|VWHUHQ XQVXUODU EHOLUOL ELUWDNÕP
IDDOL\HWOHUL JHUoHNOHúWLUHUHN XODúÕOPDN LVWHQLOHQ GXUXPODUGÕU (UHQ $PDoODU
|UJWQXODúPD\ÕLVWHGL÷LWHPHOIDNW|UOHUOHLOJLOLJHQHOVRQXoODUÕEHWLPOHUOHU %ODFNHUE\
$NWDUDQ $OSNDQ
'37.ÕODYX]X¶QD J|UHDPDoODU|UJWOHULQXODúPD\ÕKHGHIOHGL÷LVRQXoODUÕQ
NDYUDPVDO LIDGHVLGLU $PDoODU NXUXOXúXQ KL]PHWOHULQH LOLúNLQ SROLWLNDODUÕQ X\JXODQPDVÕ LOH
HOGHHGLOHFHNVRQXoODUÕLIDGHHGHU
$PDoODUÕQ|]HOOLNOHULLIDGHHGLOHFHNROXUVDúXQODUVD\ÕODELOLU
D\UÕQWÕOÕRODUDNDoÕNODPDPDOÕGÕU
<LQH.ÕODYX]¶GD hedeflerDPDoODUÕQJHUoHNOHúWLULOHELOPHVLLoLQDPDFD|]J
YH|OoOHELOLULNLQFLODPDoODURODUDN WDQÕPODQPDNWDGÕU+HGHIOHUXODúÕOPDVÕ LVWHQLOHQoÕNWÕYH
98 VRQXoODUÕQ EHOLUOL ELU ]DPDQ GLOLPL LoLQGH QLWHOLN YH QLFHOLN RODUDN LIDGH HGLOPHVLGLU
+HGHIOHULQPLNWDUPDOL\HWNDOLWHYH]DPDQFLQVLQGHQLIDGHHGLOHELOLUROPDVÕJHUHNPHNWHGLU
%LUDPDFÕJHUoHNOHúWLUPH\H\|QHOLNRODUDNELUGHQID]ODKHGHIEHOLUOHQHELOLU
+HGHIOHU
2.5.3.5.Stratejiler
:KHHOHQ YH +XQJHU¶H J|UH VWUDWHMLOHU NXUXPXQ PLV\RQ YH DPDoODUÕQÕQ
QDVÕO JHUoHNOHúWLULOHFH÷LQH \|QHOLN H\OHP SODQODUÕGÕU '37 .ÕODYX]X¶QD J|UH LVH VWUDWHMLOHU
|UJWQ DPDo YH KHGHIOHULQH KDQJL \ROODUOD YDUÕODFD÷ÕQÕ J|VWHUHQ NDUDUODU EWQGU (WNLOL
VWUDWHMLOHU ROPDNVÕ]ÕQ DPDo YH KHGHIOHUL EDúDUPD\Õ XPPDN SHN JHUoHNoL ELU \DNODúÕP
VD\ÕOPD]
6WUDWHMLOHUWHVSLWHGLOLUNHQRUJDQL]DV\RQXQLPNkQODUÕYHIDUNOÕDODQODUGDNL\HWNLQOLNOHUL
GLNNDWHDOÕQPDOÕ VWUDWHMLYHKHGHIOHULQNDUúÕOÕNOÕX\XPLoLQGHROPDODUÕPXWODNDJ|]HWLOPHOLGLU
.XUXPVDOVWUDWHMLOHUROXúWXUXOXUNHQNXOODQÕODELOHFHNDUDoODUGDQELULGH³.ULWLN6RUXODU
<|QWHPL´GLU.ULWLN VRUXODU \|QWHPL LOHDPDoYH KHGHIOHUHXODúPDGDNDUúÕODúÕODQSUREOHPOHU
WHVSLWHGLOLSEXSUREOHPOHULDVJDULG]H\HLQGLUPHNLoLQGHVWUDWHMLOHUJHOLúWLULOHELOLU
.XUXPVDO VWUDWHMLOHULQ ROXúWXUXOPDVÕQGDQ VRQUD EXQODUÕ KD\DWD JHoLUHFHN VUHoOHULQ
VWUDWHMLNSODQODX\XPOXKDOHJHWLULOPHVLJHUHNLU%XQXQLoLQVUHoOHUOHLOJLOLVWUDWHMLOHU dHWLQ
\HQLGHQ WDVDUODQÕS ROXúWXUXOPDOÕ YH EX VUHoOHULQ SHUIRUPDQVODUÕ L]OHQPHOL YH
JHOLúWLULOPHOHUL VD÷ODQPDOÕGÕU %X DPDoOD GD Lú o|]POHPHOHUL Lú YH YD]LIH WDQÕPODPDODUÕ
\DSÕOPDVÕ SHUVRQHOLQ \HWNL oHUoHYHOHULQLQ WD\LQ HGLOPHVL NDOLWH SODQ YH DQOD\ÕúODUÕQÕQ
DoÕNODQPDVÕHQL\L X\JXODPDODUÕQ |UJWHDGDSWH HGLOPHVLELUH\VHO YHNXUXPVDO|÷UHQPHQLQ
VD÷ODQPDVÕQD\|QHOLNVWUDWHMLOHU|QHPWDúÕPDNWDGÕU dHWLQ
99
%X oDOÕúPDODUD NRúXW RODUDN NXUXPVDO VWUDWHMLOHULQ \DúDPD JHoLULOPHVLQL VWOHQHFHN
LQVDQ ND\QDNODUÕ \|QHWLP VLVWHPLQLQ EHOLUOHQPHVL NXUXPVDO GH÷LúLP YH JHOLúLPL VD÷OD\DFDN
QLWHOLNWH YH \HWHUOL LQVDQ ND\QD÷ÕQÕQ LVWLKGDP HGLOPHVL FUHWOHQGLUPH YH SHUIRUPDQV
\|QHWLPOHULJLELLQVDQND\QDNODUÕVWUDWHMLOHULLOHEXVWUDWHMLOHULJHUoHNOHúWLUPHNLoLQSHUIRUPDQV
|OoWOHULQLQ EHOLUOHQPHVL GHQHWOHQPHVL JLEL oDOÕúPDODU dHWLQ VWUDWHMLOHU EDúOÕ÷Õ
DOWÕQGDJHUoHNOHúWLULOPHVLJHUHNHQKXVXVODUGÕU
2.5.3.6.Performans Göstergeleri
gUJWOHULQ EHOLUOHQHQ DPDo YH KHGHIOHUH QH |OoGH \DNODúWÕNODUÕQÕ DQOD\DELOPHN LoLQ
EHOLUOHQPLú J|VWHUJH YH NULWHUOHUH X\JXQOXN |OoPOHULQLQ \DSÕOPDVÕ YH E|\OHFH ELUH\VHO
ELULPVHOYH|UJWVHOSHUIRUPDQVÕ|OoPHNJHUHNPHNWHGLU6WUDWHMLNSODQGD|QJ|UOHQDPDoODUD
XODúPDN LoLQ EHOLUOHQPLú YH VD\ÕVDOODúWÕUÕOPÕú EWoH WHNQLN YH SHUVRQHO LPNkQODUÕ LOH GL÷HU
RODQDNODUÕQ EHOLUOHQPLú ROPDVÕ YH ]DPDQD ED÷ODQPÕú KHGHIOHULQ EDúDUÕ NÕVWDVODUÕ LOH EX
NÕVWDVODUODLOJLOLJ|VWHUJHOHUH\HUYHULOPHOLGLU
øúOHWPHOHU LoLQ |OoOHELOLU KHGHIOHU EHOLUOHPHN ROGXNoD NROD\ ROPDVÕQD NDUúÕQ NDPX
KL]PHWOHULQLQ QLWHOLNOHUL QHGHQL\OH DQODúÕODELOLU |OoW YH J|VWHUJHOHUH GD\DOÕ |OoOHELOLU
KHGHIOHU EHOLUOHPHN KHU ]DPDQ NROD\ GH÷LOGLU 6RQJU ³%XQD NDUúÕQ GQ\DGD
NDPX VHNW|UQGH DPDo YH KHGHIOHULQ JHUoHNOHúWLULOPHVLQH \|QHOLN SHUIRUPDQV |OoPOHUL
VWUDWHMLN SODQODU NDSVDPÕQGD DUWDQ RUDQGD NXOODQÕOPD\D EDúODQPÕúWÕU´ %HUU\
$NWDUDQ 6RQJU
'37.ÕODYX]X¶QDJ|UHKHGHIOHULQ|OoOHELOLURODUDNDoÕNODQDPDGÕ÷ÕKDOOHUGHVWUDWHMLN
SODQGDKHGHIH\|QHOLNSHUIRUPDQVJ|VWHUJHOHULQH\HUYHULOPHVLQHJHUHNGX\XOXU3HUIRUPDQV
J|VWHUJHOHUL JHUoHNOHúHQ VRQXoODUÕQ |QJ|UOHQ KHGHIH QH NDGDU \DNODúÕOGÕ÷ÕQÕQ
EHOLUOHQPHVLQGHNXOODQÕOÕU%LUSHUIRUPDQVJ|VWHUJHVL|OoOHELOLUOL÷LQVD÷ODQPDVÕEDNÕPÕQGDQ
PLNWDU]DPDQNDOLWHYH\DPDOL\HWFLQVLQGHQLIDGHHGLOLU '37
3HUIRUPDQV J|VWHUJHOHUL girdi, çıktı, verimlilik, sonuç YH kalite J|VWHUJHOHUL RODUDN
VÕQÕIODQGÕUÕOÕU
Girdi: %LU UQ YH\D KL]PHWLQ UHWLOPHVL LoLQ JHUHNHQ EHúHUv PDOL YH IL]LNVHO
ND\QDNODUGÕU*LUGLJ|VWHUJHOHUL|OoPH\HHVDVRODQEDúODQJÕoGXUXPXQX\DQVÕWÕUODU
100 Çıktı: hUHWLOHQ UQ YH KL]PHWOHULQ PLNWDUÕGÕU dÕNWÕ J|VWHUJHOHUL UHWLOHQ PDO YH
KL]PHWOHULQQLFHOL÷LNRQXVXQGDELOJLYHUPHVLQHUD÷PHQVRQXoODUDXODúÕOÕSXODúÕOPDGÕ÷ÕYH\D
UHWLOHQ PDO YH\D KL]PHWLQ NDOLWHVL YH UHWLP VUHFLQLQ HWNLQOL÷L NRQXVXQGD WHN EDúÕQD
DoÕNOD\ÕFÕGH÷LOGLU
Verimlilik: %LULP oÕNWÕ EDúÕQD JLUGL YH\D PDOL\HWWLU *LUGLOHU LOH oÕNWÕODU DUDVÕQGDNL
LOLúNL\LJ|VWHULU
Sonuç: 6RQXo J|VWHUJHOHUL HOGH HGLOHQ oÕNWÕODUÕQ DPDo YH KHGHIOHULQ
JHUoHNOHúWLULOPHVLQGHQDVÕOYHQH|OoGHEDúDUÕOÕROGXNODUÕQÕJ|VWHULUOHU+HGHIOHQHQVRQXoODUD
XODúPDGDNL EDúDUÕ VHYL\HVL HWNLOLOLN LOH LIDGH HGLOPHNWHGLU 6RQXo J|VWHUJHOHUL DPDo YH
KHGHIOHUH XODúÕOÕS XODúÕOPDGÕ÷ÕQÕ RUWD\D NR\PDODUÕ EDNÕPÕQGDQ HQ |QHPOL SHUIRUPDQV
J|VWHUJHOHULGLU
Kalite: 0DO YH\D KL]PHWOHUGHQ \DUDUODQDQODUÕQ YH\D LOJLOLOHULQ EHNOHQWLOHULQLQ
NDUúÕODQPDVÕQGD XODúÕODQ G]H\GLU JYHQLOLUOLN GR÷UXOXN GDYUDQÕú ELoLPL GX\DUOÕOÕN YH
EWQON JLEL |OoOHU 6D\ÕúWD\¶ÕQ 3HUIRUPDQV gOoPQH øOLúNLQ gQ $UDúWÕUPD 5DSRUX¶QD
J|UHKL]PHWNDOLWHVL VUHoOHULQoÕNWÕODUÕQYHVRQXoODUÕQPúWHULYH\D \XUWWDúODUÕQ
LKWL\DoODUÕQÕ NDUúÕODPD GHUHFHVLGLU .DOLWH J|VWHUJHVL YDWDQGDúODUÕQ PúWHULOHULQ YH GL÷HU
SD\GDúODUÕQEHNOHQWLOHULQLQYHLKWL\DoODUÕQÕQNDUúÕODQPDG]H\LQL|OoHU
2.5.3.7.Stratejik Öncelikleri Belirleme
gUJWQ VWUDWHMLN SODQODPD\D NRQX HWWL÷L DODQODUÕ EHOLUOHQGLNWHQ VRQUD EX DODQODU EX
PDO YH KL]PHW UHWLPL NRQXODUÕ LoLQGH KDQJLOHULQH QH |OoGH |QFHOLN WDQÕQDFD÷Õ EHOLUOHQLU
6WUDWHMLN |QFHOLNOHULQ VHoLPL |UJWQ JHOHFHNWH QHUHGH ROPDVÕ\OD YH EX YL]\RQXQ \RO
KDULWDVÕ\ODED÷ODQWÕOÕGÕU6HoLPRUWD\DNRQDQDOWHUQDWLIOHUDUDVÕQGDQHQL\LVLQLEHOLUOHPHGH÷LO
VWUDWHMLN|QFHOLNOHULEHOLUOHPHGLU