93
94
olmamaları nedeniyle yatırım gerektiren eski ve yeni teknolojileri yapıya dahil edememek gelmekte. Ne güçlü ve yüksek kapasiteli şehir içi soğuk hava depoları, ne de yüksek otomasyonlu teslim etme ve teslim alma tesisleri yatırımları yapamamak tamamen işgücüne dayalı yapıları beraberinde getirmekte. İşsizliğin yüksek olması, işgücünü asgari ücretin de altında çalışmaya razı ederken mevcut maliyet düzeyi firmalar tarafından kabul edilebilir olmakta ise de talebin düşme sinyalleri vermekte oluşu firmaların başa baş noktasının aşağısına inmeleri riskini de beraberinde getirmektedir. Gerek e-ticaret, gerekse lojistik firmalarının bundan sonra yapması gereken de hızla risk yönetimi konusuna eğilmeleri ve geleceğe hazırlanmaları olmalıdır.
95
EKLER
EK-1: ANKET FORMU
E-TİCARETTE FAALİYET GÖSTEREN PAZAR YERLERİ, TEDARİKÇİLERİ SON KİLOMETRE TESLİMAT PERFORMASI VE ALTERNATİF TESLİMAT
MODELLERİ.
Anketimiz e-ticaret platformları üzerinden tüketici satışı gerçekleştiren pazaryerleri platformları, platform tedarikçilerinin son kilometre teslimat modellerini, alternatif satış ve teslimat kanalları ve performansını arttırmaya yönelik yapılan çalışmaları
gözlemlemek ve bu gözlemler sonucunda etkin teslimat modelleri ve bu modellerin tüketici tercihini ne yönde etkilediğine dair genel bir görüş sunmaktadır. Anketimize ayırdığınız zaman için teşekkür ederiz.
Firmadaki Göreviniz : Kaç Yıldır Firmada Çalışmaktasınız :
1) Aşağıdaki Özelliklerden Çalıştığınız Firma İçin Uygun Olanı İşaretleyiniz.
Sermaye Yapısı : □Yerli □Yabancı
Sermaye Sahipliği : □Özel □Kamu
Faaliyet Alanı : □Bölgesel □Ulusal
Faaliyet Yılı : □ 1-3 Yıl □ 4-8 Yıl □ 9-12 Yıl □ 13+
Yıl
2) Aşağıdaki Faaliyetlerden Hangilerinde 3PL Lojistik Firmalarından Destek Almaktasınız?
Bir veya birden fazla seçim yapabilirsiniz!
□ Taşımacılık □ Depolama Hizmetleri □ Envanter Yönetimi □ Paketleme
□ Montaj Hizmetleri
3) 3PL Lojistik Firmaları ile Yapılan Sözleşmelerinizde Teslimat Performansına Dair Şartname Var Mıdır?
□ Evet □ Hayır
4) 3PL Lojistik Firmaları ile Yapılan Sözleşmelerinizde Hasar Performansına Dair Şartname Var Mıdır?
□ Evet □ Hayır
5) 3PL Lojistik Firmaları Haricinde Kendi Dağıtım Ağınıza Sahip Misiniz?
□ Evet □ Hayır
96
6) Kendi Dağıtım Ağınıza Sahip Olmanız Performansınızı Ne Ölçüde Etkiledi?
□ %1 – 5 □ %6 – 10 □ %11 – 15 □ %16 – 20
7) İnovatif Teslimat Üzerine Çeşitli Çalışmalarınız Var Mı? Cevabınız Evet İse Bahseder Misiniz?
□ Evet □ Hayır
8) Son Kilometre Gönderilerde, Alıcıdan ya da Dağıtım Şirketinden Kaynaklı İade Oranınız Nedir?
□ %1 – 3 □ %4 – 7 □ %8 – 11 □ %12+
9) Son Kilometre Gönderilerinizde, Kaç Tedarikçi ile Çalışmaktasınız?
□ 1 – 2 □ 3 – 4 □ 5 – 6 □ 7+
10) Hızlı Tüketim (FMSC) Ürün Grupları İçin Daha Hızlı Satış ve Teslimi İçin Nasıl İlerlemektesiniz?
11) Siparişlerinizi Hangi Dijital Kanallar Üzerinden Almaktasınız?
□ Akıllı Telefon □ Bilgisayar □ Tablet □ Diğer 12) Aşağıda Belirtilen Başlıklar İçin, Lojistik Firmasının Sahip Olduğu Hangi
Özellikler Tüketici Memnuniyetini Etkilemektedir?
(1: Tamamen Etkisiz 2: Etkisiz 3: Kararsızım 4: Etkili 5: Tamamen Etkili)
Sıra No: 1 2 3 4 5
Hizmet Kalitesi □ □ □ □ □
Esneklik □ □ □ □ □
Yaygın Hizmet Ağı □ □ □ □ □
Teknolojik Altyapı □ □ □ □ □
Zamanında Teslimat □ □ □ □ □
Kolay İade □ □ □ □ □
SMS Bildirim □ □ □ □ □
Katma Değerli Hizmetler (Kat Teslimi, Montaj) □ □ □ □ □
Eksiksiz, Hasarsız Teslimat □ □ □ □ □
Kapıda Ödeme □ □ □ □ □
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