Örgütlerde yaratıcı düşünmeyi geliştirme

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ÖRGÜTLERDE

<$5$7,&,'hùh10(<ø

*(/øù7ø50(

%LURO%80ø1 (Prof. Dr.,*D]LhQLYHUVLWHVLøúOHWPH%|OP%HúHYOHU$1.$5$ bumin@gazi.edu.tr Hakan ERKUTLU

(Yrd. Doç. Dr., Bilkent Üniversitesi, Turizm Bölümü, ANKARA) erkutlu@tourism.bilkent.edu.tr

Özet:

YaUDWÕFÕ SUREOHP o|]PH YH \HQLOLN \DSPD NDYUDPODUÕ LúOHWPHOHULQ JHOLúPHVL YH UHNDEHW VWQO÷ HOGH HWPHVL DoÕVÕQGDQ oRN |QHPOL NDYUDPODUGDQGÕU%XoDOÕúPDGD³\DUDWÕFÕ|UJWNOWUJHOLúWLUPH´NRQXVX HOH DOÕQPDNWDGÕU <DUDWÕFÕ ELU |UJW NOWUQQ JHOLúWLULlmesi sayesinde, LúOHWPHOHU HQ GH÷HUOL YDUOÕNODUÕ RODQ oDOÕúDQODUÕQÕ HWNLQ ELU ELoLPGH NXOODQDELOHFHNOHU YH RQODUÕQ KHP \HQLOLNoL KHP GH JoO \HQL ILNLUOHU UHWHELOPHOHULQL VD÷OD\DELOHFHNOHUGLU dDOÕúPDGD D\UÕFD LúOHWPHGHNL oDOÕúPD JUXSODUÕ LoLQ \DUDWÕFÕ problem çözme konusuna da GH÷LQLOPHNWHGLU

Abstract:

Creative Problem Solving and Innovation Organizations Creative problem solving and innovation are vital concepts for companies to have competitive advantage. In this study, “developing and improving a creative organizational culture” are examined in detail. In addition, creative problem solving issue for the teams within organizations is mentioned. By cultivating a creative organizational culture, companies are able to utilize their human resources in an efficient way and get novel and powerful ideas, which may provide competitive advantages to them against their competitors.

Anahtar Sözcükler: gUJWOHUGH\DUDWÕFÕOÕN\DUDWÕFÕGúQPH\DUDWÕFÕSUREOHPo|]PH ve teknikleri.

Keywords: Creativity in organizations, crative thinking, creative problem solving and techniques.

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3HN oRN \|QHWLP NXUDPFÕVÕ YH EX NRQXGD oDOÕúDQ DUDúWÕUPDFÕ UHNDEHW HGHELOPHN DPDFÕ\OD örgütlerin GH÷LúPHVL YH X\XP VD÷ODPD LKWL\DFÕ KDNNÕQGD oDOÕúPDODU \DSPÕúODUGÕU +DOO : 115-121; Higgins, 1996: 370-380; McKenzie, 1996: 36-44). Hall (1996: 115 ELU LúOHWPH LoHULVLQGH GH÷LúLP PKHQGLVOL÷LQLn HWNLQELoLPGHX\JXODQDELOPHVLQLQLúOHWPH\|QHWLFLOHULQLQsahip olunan klasik bilgileri kullanmak yerine PHYFXW \|QHWLP SDUDGLJPDODUÕQÕ ROD\ODUD EDNÕú WDU]Õ ELOH \ÕNDELOHFHN NDUDUODU DOPDlarÕQD ED÷OÕ ROGX÷XQX söylemektedir. Higgins’e (1996: 370) göre SHNoRNLúOHWPHVWG]H\\|QHWLFLVL GDQÕúPDQ YH DNDGHPLV\HQ günümüzde ve gelecekte rekabetçi stratejik bir VWQON VD÷ODPDN LoLQ WHPHO XQVXUXQ \HQLOLN \DSPD LQQRYDWLRQ ROGX÷XQX ifade etmektedir.

YenilLN ILNLUOHULQ PDOODUD KL]PHWOHUH YH VUHoOHUH G|QúP olarak WDQÕPODQDELOPHNWH YH GR÷UXGDQ \DUDWÕFÕ GúQPHGHQ JHOmektedir (Couger, 1995: 12 .ODVLN GúQPH NDOÕSODUÕQGDQ PHYFXW SDUDGLJPDODUÕ ELOH DúDFDN ILNLUOHUHXODúDELOPH‘yDUDWÕFÕproblem çözme’ teNQLNOHULLOHEDúDUÕODELOLQLU+DOO 1996:115-120; McFadzean, 1996a: 6-8 <DUDWÕFÕOÕN 1HZHOO¶LQ 65-66) WHUPLQRORMLVLNXOODQÕODUDNWDQÕPODQDELOLU

<DUDWÕFÕ GúQPH YH SUREOHP o|]PH DúD÷ÕGDNL NRúXOODUD VDKLS ROPDQÕQ bir derecesidir:

i) 'úQPHQLQ UQ GDKD |QFHGHQ NDEXO HGLOPLú HVNL ILNLU YH GúQFHOHUHJ|UH\HQLYHIDUNOÕELU|]HOOL÷HVDKLSWLU

ii) 'úQPH GDKD |QFHGHQ NDEXO HGLOPLú ILNLUOHULQ G]HOWLOPHVL YH\D UHGGLQLJHUHNWLUHQDQODPGDNODVLNGH÷LOGLU

iii)'úQPH X]XQ ELU ]DPDQ GLOLPLQH \D GD \NVHN \R÷XQOXNWD motivasyona ve konsantrasyona ihtiyaç gösterir.

iv)%DúODQJÕoWD NDUúÕODúÕODQ SUREOHP EHOLUVL] YH N|W ELU úHNLOGH WDQÕPODQGÕ÷ÕLoLQSUREOHPLQ\HQLGHQIRUPOHHGLOPHVLJHUHNPHNWHGLU

Tannenbaum’a (1997: 36 J|UH \DUDWÕFÕOÕN \DUDUOÕ ELU VUHoWLU oQN LOHWLúLPL JHOLúWLULU |÷UHQPH\H YH SUREOHPLQ LQFHOHQPHVLQH NDWNÕGD EXOXQXU YH yeni fikirlerin, çözümlerin ve/YH\D DOWHUQDWLIOHULQ JHOLúPHVLQH \DUGÕPFÕ ROXU 7DNÕPODU LoLQ \DUDWÕFÕ SUREOHP o|]PH WDNÕPGDNL HOHPDQODUÕQ GúQFHOHULQL sezgilerini, önerilerini ifade etmelerine imkan verir (Tannenbaum, 1997: 36-42; Larson ve Christensen, 1993: 5; Mc Fadzean, 1996b: 4%XQDLODYHWHQ<DUDWÕFÕ 3UREOHP d|]PH WHNQLNOHULQLQ H÷OHQFHOL ROPDVÕ YH EX QHGHQOH SUREOHP \D GD NRQX LoLQ oDOÕúDQODUD LODYH HQHUML \DUDWPDVÕ ELU GL÷HU ID\GDVÕGÕU -RQHV YH McFadzean, 1997: 50-51; Tannenbaum, 1997: 36 <DUDWÕFÕ SUREOHP o|]PH RWXUXPODUÕ D\UÕFD LQFHOHPH YH |÷UHQPH LoLQ ELU IÕUVDW VD÷OD\DELOLU %LOJL

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NDWÕOÕPFÕODUDUDVÕQGDSD\ODúÕOÕUYHLoLQGHEXOXQXODQGXUXPLoLQRUWDNELUDQOD\Õú olXúWXUXODELOLU /DQJILHOG-Smith, 1992:349; Larson ve Christensen, 1993: 5; McFadzean, 1996b: 4%XQODUÕQ\DQÕVÕUD\DUDWÕFÕSUREOHPo|]PRWXUXPODUÕ \DUDUOÕ YH GH÷HUOL ED]Õ JHOLúWLUPHOHUHneden RODFDN \HQLOLNoL ILNLUOHUL GH WHúYLN ederler (Couger, 1995: 18; McFadzean, 1996b: 8-10; VanGundy, 1988: 102).

I. <$5$7,&,%ø5øù257$0,*(/øù7ø50(

øúOHWPHOHU GH HWNLQ ELU \DUDWÕFÕ SUREOHP o|]PH VHDQVÕ X\JXODPDN LoLQ |QFHOLNOHLúRUWDPÕQÕQYHNOWUQQ\HQLOLNYH\DUDWÕFÕGúQPH\LWHúYLNHGHQ ELU \DSÕGD ROPDVÕ gerekmektedir (Anderson, 1992:17, Jones ve McFadzean, 1997:50-51%XQXVD÷OD\DELOPHNLoLQ

i) dDOÕúDQODUÕQ HOHúWLUL YH\D FH]DODQGÕUÕOPD NRUNXVX ROPDGDQ yeni |QHULOHU JHOLúWLUHELOPHOHUL LoLQ Lú JYHQOLNOHUL VD÷ODQPDOÕGÕr (Anderson, 1992: 18).

ii) dDOÕúDQODUÕQ Iaaliyetler, mallar, hizmetler ve süreçler konusunda NHQGL |QHULOHULQL VH]JLOHULQL VDYXQPDODUÕ WHúYLN HGLOPHOLGLU -RQHV YH McFadzean, 1997:50-51; McFadzean, 1996a: 6-8).

iii) <|QHWLFLOHU LúOHWPH LoHULVLQGH ³YL]\RQ´ ROXúXPXQX cesaretlendirmelidirler (VanGundy, 1988: 102-110 <DUDWÕFÕ GúQHQ NLúLOHU JHOHFH÷HG|QNGúQUOHUYHEHúYH\DRQ\ÕOVRQUDLúOHWPHQLQKDQJLNRQXPGD QHUHGHRODFD÷ÕQÕROPDVÕJHUHNWL÷LQLJ|]OHULQGHFDQODQGÕUDELOLUOHU%XGXUXPELU EWQ RODUDN LúOHWPH LoLQ RODELOHFH÷L JLEL ELU E|OPH NÕVÕPD PDOODUD hizmetlere, faaliyetlere veya süreçlere uygulanabilir.

iv) )DUNOÕ VHoNLQ ELU Lú RUWDPÕ ROXúWXUXOPDOÕGÕU $QGHUVRQ : 20). <DUDWÕFÕ ILNLUOHULQ EDúDUÕOÕ ROPDVÕ LoLQ NDUDUOÕ ELU ELoLPGH X\JXODQPDODUÕQD LKWL\Do YDUGÕU <|QHWLFLOHULQ oDOÕúDQODUÕQ LúOHWPH SHUIRUPDQVÕQD HQ E\N NDWNÕ\Õ YHUHELOPHOHULQL VD÷OD\DELOPHOHUL JHUHNPHNWHGLU %XGD LúOHWPH LoLQ XODúÕODELOLU DPDoODU EHOLUOH\HUHN KHP örgüt hem de bireyler için) ve oDOÕúDQODUÕQ |QHPOL J|UHYOHUH VDKLS ROGXNODUÕ ELU LúOHWPH VWUDWHMLVL ROXúWurarak JHUoHNOHúWLULOHELOLU

v) +HU G]H\GHQ oDOÕúDQD WDNÕPODU LoLQ \DUDWÕFÕ SUREOHP o|]PH RWXUXPODUÕQGD\HUYHULOPHOLGLU-RQHVYH0F)DG]HDQ: 50-51). Bu durum LúOHWPH LoHULVLQGHQ oDOÕúDQODUÕQ G]H\OHULQH VWDWOHULQH EDNÕOPDNVÕ]ÕQ RQODUÕQ konuODUDIDUNOÕSHUVSHNWLIOHUGHQEDNDELOPHOHULQLWHúYLNHGHU%X GDLúOHWPHQLQ ED]ÕPNHPPHO\HQLOLNILNLUOHULQLUHWPHVLQH\DUGÕPHGHELOLU

vi) dDOÕúDQODUÕQKRúODQGÕNODUÕSURMHOHU]HULQGHDUDúWÕUPDYHJHOLúWLUPH \DSÕODELOHFHNELUELoLPGH]DPDQKDUFDPDODUÕQDPVDDGHHGLOPHOLGLUgUQH÷LQ JQP]GHKHU\HUGHNÕVDQRWODU\D]PDNLoLQNXOODQGÕ÷ÕPÕ]DUNDODUÕ\DSÕúNDQOÕ ND÷ÕW RODQ 3RVW-,W LúOHWPHQLQ oDOÕúDQODUÕQGDQ $UWKXU )U\¶D EX NRQX KDNNÕQGD oDOÕúPDVÕQDL]LQYHUPHVLVRQXFXQGD0LúOHWPHVLQGHJHOLúWLULOGL0LúOHtmesi

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EXJQ GH oDOÕúDQODUÕQD Lú ]DPDQODUÕQÕQ ¶LQL NHQGL KRúODQGÕNODUÕ SURMHOHU ]HULQGHoDOÕúPD\DSDELOPHOHULQHRODQDNYHUPHNWHGLU1D\DNYH.HWWHULQJKDP 1991: 20).

vii) <DUDWÕFÕOÕN YH \HQLOLN \DSPDN LoLQ VW G]H\ \|QHWLPLQ GHVWH÷L ROPDOÕGÕU $QGHUVRQ 92: 22; Jones ve McFadzean, 1997: 50-51). Yönetim, \HWHUOLND\QD÷ÕYHH÷LWLPGHVWH÷LQL\HQLILNLUOHULQJHOLúWLULOPHVLLoLQoDOÕúDQODUÕ FHVDUHWOHQGLUPH\LoDOÕúDQODUÕQDKRúODQGÕNODUÕSURMHOHU]HULQGHoDOÕúPD\DSPDN LoLQJHUHNOL]DPDQGHVWH÷LQLYHYH\DILQDQVDOGHVWH÷LVXQPDOÕGÕU

viii)dDOÕúDQODUÕQ KRúQXW ROGXNODUÕ YH H÷OHQFHOL ELU Lú RUWDPÕ WHúYLN edilmelidir (Hall, 1996: 115 (÷HU NDWÕOÕPFÕODU oDOÕúDQODU EXOXQGXNODUÕ RUWDPGDQ KRúODQÕUODUVD \DUDWÕFÕ GúQFHOHU |QHPOL ELU |OoGH DUWabilir (Alder, 1993: 20-24).

ix) %LUOLNWH oDOÕúDELOHQ YH ELUELUOHULQH JYHQ GX\DELOHQ HOHPDQODUGDQ ROXúDQ\DUDWÕFÕSUREOHPo|]PWDNÕPODUÕROXúWXUXOPDOÕGÕU0F)DG]HDQE: 10 3UREOHP o|]PH WDNÕPODUÕ H÷HU WP HOHPDQODU D\QÕ DPDoODUÕ WDúÕ\RUVD YH H÷LWLPOLELUGDQÕúPDQWDUDIÕQGDQGHVWHNOHQLUVHGDKDHWNLOLRODFDNWÕU

II. YARATICI PROBLEM ÇÖZME OTURUMLARINI KULLANMA

VanGundy (1997: 46-48 \DUDWÕFÕ SUREOHP o|]P RWXUXPODUÕQÕ JHOLúWLUHELOPHNLoLQELUoHUoHYH|QHUPLúEXOXQPDNWDGÕU2EXoHUoHYH\L³LGHDO ELU EH\LQ MLPQDVWL÷L EUDLQVWRUPLQJ LoLQ ILNLUOHU RODUDN DGODQGÕUmaktadÕU. VanGundy’nin (1997) NÕVDFD µ,'($6¶ GL\H LIDGH HWWL÷L EX NDYUDPÕ ROXúWXUDQ XQVXUODUúXQODUGÕr:

i) Teknikler (Techniques)-SHN oRN \|QHWLP NXUDPFÕVÕ YH DUDúWÕUPDFÕVÕ oHúLWOL WHNQLNOHULQ \DUDWÕFÕ GúQFH\L FDQODQGÕUPDN YH JHOLúWLUPHN LoLQ NXOODQÕODELOHFH÷LQLVDYXQPDNWDGÕUODU&RXJHU: 12-64; McFadzean, 1996a: 6-8; VanGundy, 1988: 102; Von Oech, 1990: 91).

ii) $\UÕOPD(Divergence)-EXELOLQGLNJ|UúOHUGHQVDSPDODUÕD\UÕOPDODUÕ gösterir (VanGundy, 1997: 46-48). BeyiQ MLPQDVWL÷L NDYUDPÕQÕQ ILNLU EDEDVÕ Osborn (1957: 12-56ELOLQGLNJ|UúOHUGHQIDUNOÕ\HQLJ|UúOHUJHOLúWLUHELOPHN LoLQDúD÷ÕGDNLLNLWHPHOSUHQVLELQX\JXODQPDVÕQÕVDYXQXU

• FLNLU UHWPH VDIKDVÕ KHUKDQJL ELU DQDOL] YH\D GH÷HUOHQGLUPH \DSPDNVÕ]ÕQROXúWXUXOPDOÕGÕU

• )LNLUOHULQ VD\ÕVÕ VRQXoWD NDOLWH\L UHWHFHNWLU %DúND ELU GH\LúOH QHNDGDUILNLUUHWLOLUVHNDWÕOÕPFÕODUÕQRNDGDUL\LED]ÕNDOLWHOLILNLUOHUL üretebileceklerini söylemek mümkündür.

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iii)dDOÕúDQODU 3eople)- VanGundy (1997: 46-48) ve Belbin (1981:40), \DUDWÕFÕSUREOHPo|]PWDNÕPODUÕQÕQIDUNOÕYHDNÕFÕJ|UúOHUHVDKLSNLúLOHUGHQ ROXúPDVÕJHUHNWL÷LQLLIDGHHWPHNWHGLUOHU

iv)(÷OHQFHOL5DKDWELURUWDP- LAughs-UDKDWYHH÷OHQFHOLELULúRUWDPÕQD sahip olmak önemlidir. Von Oech’ya (1990: 91) göre rahatODWÕFÕH÷OHQFHOL ELU RUWDP \DOQÕ]FD oDOÕúDQÕ UDKDWODWPDNOD NDOPD\DFDN D\QÕ ]DPDQGD \DUDWÕFÕOÕ÷ÕQÕ JHOLúWLUHFHNWLU

7DNÕPODUörgüt\DúDPÕQÕQ|QHPOLELUSDUoDVÕGÕUODU7DNÕPODUSUREOHPOHUL o|]PHN SD]DU IÕUVDWODUÕQÕ NDYUDPDN SURMHOHUL \UWPHN YH Genetlemek DPDFÕ\OD ROXúWXUXOPDNWDGÕUODU <DUDWÕFÕ WDNÕPODU \HQLOLNoL ILNLUOHU JHOLúWLUHELOLUOHUYHEXQHGHQOHörgüteELUGH÷HUNDWPDNWDGÕUlar.

dR÷X WDNÕPODU ED]Õ \DUDWÕFÕ WHNQLNOHU- EH\LQ MLPQDVWL÷L HQ ELOLQHQL- NXOODQGÕNODUÕ KDOGH DUDúWÕUPDODU WDNÕPODUÕQ |QHPOL VD\ÕGD \DUDWÕFÕ ILNLUOHU UHWHELOPHOHULQL VD÷OD\DELOHFHN GL÷HU ED]Õ WHNQLNOHULQGH EXOXQGX÷XQX J|VWHUPHNWHGLU 0F)DG]HDQ D 0F)DG]HDQ DE \DUDWÕFÕ SUREOHP o|]PH WHNQLNOHULQL o NDWHJRUL\H VÕQÕIODQGÕUPÕú EXOXQPDNWDGÕU-

paradigma koruma, paradigma büyütme, ve paradigma bozma. Bu teknikler

DúD÷ÕGDNLELoLPOHUGHWDQÕPODQDELOLU

i) 3DUDGLJPD NRUX\XFX WHNQLNOHU NDWÕOÕPFÕQÕQ SHUVSHNWLILQL GH÷LúWLUPH H÷LOLPLJ|VWHUPH]%DúNDELUGH÷LúOHLQFHOHQHQNRQX\D\HQLELU|÷H\DGDLOLúNL NDWÕOPD]gUQH÷LQ\HQLYHJHOLúPLúELUIRWR÷UDIPDNLQHVLLoLQH÷HUSDUDGLJPD NRUX\DQILNLUOHUEHQLPVHQLUVHR]DPDQEL]GDKDL\LNDOLWHOLELUNÕOÕIROXúWXUPD YH\D PHYFXW ³DVD´ KÕ]ÕQÕ GDKD GD DUWÕUPD YE ED]Õ NRQXODUÕ EHOLUWHELOLUL] %X WHNQLNOHULQ|UQHNOHULDUDVÕQGDDNOÕQÕ]DJHOHQOHULND÷ÕGDG|NPHbrainwriting) ve EH\LQMLPQDVWL÷LVD\ÕODELOLU

ii) 3DUDGLJPD E\WHQ WHNQLNOHU EX WHNQL÷LQ NXOODQÕFÕODUÕQÕ PHYFXW NRQXQXQER\XWODUÕQÕGDKDGDJHOLúWLUPH\HWHúYLNHGHUOHU%X da, mevcut konuya \D ED]Õ \HQL |÷HOHULQ HNOHQLOPHVL\OH \D GD \HQL ELU úH\L J|] |QQH DOPDNOD EDúDUÕOÕU gUQH÷LQ IRWR÷UDI PDNLQHPL]H NRQXODQ ILOPL HOOH VDUPD \HULQH RWRPDWLN RODUDN VDUDELOHQ ELU PRWRU \HUOHúWLUPH \D GD IRWR÷UDI PDNLQHPL]GH NODVLN ILOP \HULQH 3RODURLG ILOP NXOODQDELOPH YE \HQL ED]Õ |÷HOHU HNOHPHNOH YH\D NRQXQXQ XQVXUODUÕ DUDVÕQGDNL LOLúNLOHUL GH÷LúWLUHUHN SDUDGLJPD E\WHQ ILNLUOHU JHOLúWLUHELOLUL] 1HVQH VLPODV\RQX object simulation) ve benzerlikler kurma (metaphors) bu tekniklerin örneklerindendir (VanGundy, 1988: 120; 1992: 65).

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iii)3DUDGLJPDER]XFXWHNQLNOHUNDWÕOÕPFÕODUÕPHYFXWNRQXQXQWDPDPÕ\OD GÕúÕQGDWP\OHIDUNOÕ\HQL|÷HOHUDUDPDVÕQDWHúYLNHWPHNWHGLUgUQH÷LQNODVLN NDPHUD NDYUDPÕQD \HQL XQVXUODU YH LOLúNLOHU HNOH\HUHN WDPDPÕ\OD \HQL GDKD |QFHGHQSL\DVDGDJ|UOPHPLúELUIRWR÷UDIPDNLQHVLJHOLúWLUHELOLUL]GLMLWDOYLGHR NDPHUDVÕ YE %X WHNQLNOHULQ |UQHNOHUL DUDVÕQGD LVWHNOL GúQPH ZLVKIXO WKLQNLQJ YH ]HQJLQ J|UQWOHU ULFK SLFWXUHV VD\Õ-labilir (Checkland ve Scholes, 1990: 20-64; VanGundy, 1988: 120-126).

Problem çözme teknikleri paradigma koruyucu tekniklerden paradigma bozucu teknikOHUHGR÷UXGH÷LúHQELU\DUDWÕFÕOÕN|OoH÷L]HULQH\HUOHúWLULOHELOLUOHU 3DUDGLJPD NRUX\XFX WHNQLNOHU JHQHO RODUDN NDWÕOÕPFÕODU WDUDIÕQGDQ EX WHNQLNOHULQ KLo NLPVH\L XWDQGÕUPD\DFD÷Õ YH UDKDWVÕ] ROPDODUÕQÕ KLVVHWWLUPH-\HFH÷L LoLQ ³JYHQLOLU´ RODUDN J|UOmektedir. Hayal gücünü kullanma gerekli GH÷LOGLU 3DUDGLJPD koruyucu WHNQLNOHU EX QHGHQOH GHQH\LPOL JUXSODUÕQ NXOODQÕOPDVÕQÕJHUHNOLNÕOPD]NDWÕOÕPFÕODUÕQH÷LWLPLJHUHNOLGH÷LOGLUYHELreyler NDWÕOÕPGDQROGXNoDKRúQXWRODFDNODUGÕU

<DUDWÕFÕOÕN |OoH÷LQLQ GL÷HU XFXQGD LVH SDUDGLJPD ER]XFX WHNQLNOHU EXOXQPDNWDGÕU <DOQÕ]FD GHQH\LPOL JUXSODUÕQ EX WHNQLNOHUL NXOODQPDODUÕ JHUHNOLGLU 'HQH\LPVL] ELU JUXS EX RUWDPGD NHQGLVLQL UDKDWVÕ] KLVVHGLS güvensiz bulabilir. Hayal gücünü kullanma ve kendini ifade etmek, hayal gücü UQOHULQ YH NRQX\OD LOJLVL] GL÷HU ED]Õ XQVXUODUÕQ NXOODQÕPÕ\OD DNWLI RODUDN WHúYLNHGLOLU

<DUDWÕFÕOÕN|OoH÷LQLQRUWDVÕQGDSDUDGLJPD\ÕE\WHQJHOLúWLUHQ teknikleri görmekteyi]%XWHNQLNOHULQNXOODQÕOPDVÕSDUDGLJPDER]XFXWHNQLNOHUHNÕ\DVOD GDKD JYHQOL YH GDKD UDKDW ROXS GDKD D] GHQH\LPH VDKLS JUXSODU WDUDIÕQGDQ X\JXODQPDODUÕ V|] NRQXVXGXU 3DUDGLJPD JHOLúWLULFL WHNQLNOHU GDKD D] KD\DO JFNXOODQPD\ÕJHUHNWLUmektedir.

III. 3$5$'ø*0$.258<8&87(.1ø./(5ø.8//$10$ III.1. %H\LQ-LPQDVWL÷L

%H\LQ MLPQDVWL÷L RWXUXPODUÕQGD NDWÕOÕPFÕODU EHOLUOL ELU NRQX ]HULQGH GHWD\OÕ RODUDN GúQPHNVL]LQ DNÕOODUÕQD JHOHQ |QHULOHUL V|\OHPH\H WHúYLN edilirler. Önerilen, söylenen fikirlerinoÕNÕúDúDPDVÕQGDULVNOLROXSROPDGÕ÷ÕQD SL\DVDGDX\JXODQPDVÕQÕQROGXNoD]RUROXSROPDPDVÕQDJDULSROXSROPDPDVÕQD EDNÕOPDNVÕ]ÕQ KHSVL ELU \HUH QRW DOÕQÕU %LOLQPHOLGLU NL Eazen çok pratik gibi J|UQPH\HQ ED]Õ J|UúOHU PXKWHúHP ELU o|]PQ WHPHO XQVXUODUÕQÕ LoLQGH bulundurabilir.

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III.2. 8\JXODPD$úDPDODUÕ

i) +D]ÕUOÕN- %H\LQ MLPQDVWL÷L \|QHWLFLVL GDQÕúPDQÕ ]HULQGH GúQOHFHN NRQXQXQ LIDGHVLQL JHOLúWLUHELOPHN NDWÕOÕPFÕODUÕ seçmek ve WRSODQWÕODUÕG]HQOHPHNLoLQLOJLOLoDOÕúPDODUÕ\DSDU

ii) Oriyantasyon- yönetici konuyu gruptakilere tekrarlar, uyulacak

NXUDOODUÕELOGLULUEH\LQMLPQDVWL÷LQLQDPDFÕQÕYHDúDPDODUÕKDNNÕQGDELOJLYHULU YHJHUHNOLLVHEXNRQXGDELUÕVÕQGÕUPDSUDWL÷L yapar.

iii) Fikir üretimi-\|QHWLFLNDWÕOÕPFÕODUDHOHúWLUPHNVL]LQLOâ 45 dakika

DUDVÕQGDNLELU]DPDQGLOLPLQGHo|]POHUUHWPHOHULQLV|\OHUhUHWLOHQo|]POHU \|QHWLFLWDUDIÕQGDQELU\HUHWDKWDND÷ÕWELOJLVD\DUYEND\GHGLOLU

iv) 'H÷HUOHQGLUPH- yönetici grubun önerdikleri bütün çözümlere göz DWDUDN ELU GH÷HUOHQGLUPH \DSPDODUÕQÕ YH |QHPOL RODQODUÕQÕ EHOLUOHPHOHULQL söyler.

v) 6HDQV VRQUDVÕ L]OHPH- \|QHWLFL WRSODQWÕ VRQUDVÕQGD \HOHUGHQ JHOHELOHFHNLODYHNDWNÕODUÕILNLUOHULND\GHtmesi LoLQELUNLúL\Lgörevlendirir.

III.3. d|]PgQHULOHULQL.D÷ÕGD'|NPH

%X WHNQLN oRN ID]OD KD\DO JF NXOODQPD\Õ JHUHNWLUPH] YH EX QHGHQOH \HQLROXúWXUXODQYH\DGHQH\LPVL]RODQJUXSODUWDUDIÕQGDQNXOODQÕODELOLU$\UÕFD G]HQOHPH \DSPDN YH X\JXODPDN NROD\ ROGX÷X LoLQ\|QHWLFLQLn çok fazla bir \HWHQH÷HVDKLSROPDVÕQÕJHUHNWLUPHPHNWHGLU

III.4. 8\JXODPD$úDPDODUÕ

i) Grup üyelerinden konu üzerindeki fikirlerini, çözüm önerilerini bir ND÷ÕGD\D]PDODUÕLVWHQLOLUYHGDKDVRQUDEXQODUELUPDVDQÕQRUWDVÕQGDWRSODQÕU

ii) Gruptaki bireylerden ELUL PDVDGD WRSODQÕODQ ILNLUOHUH LOJL GX\GX÷X ]DPDQ EX ELUH\GL÷HU ELUH\OHUOH ]HULQGH ILNLUOHULQ \D]ÕOÕ ROGX÷X ND÷ÕWODUÕ GH÷LúWLUHELOLU

iii))LNLUOHUL \D]PD YH JUXSWDNL GL÷HU ELUH\OHULQ ILNLUOHUL\OH LOJLOHQPH ilâGDNLNDDUDVÕQGDVUPHOLGLU

Bu teknLN ILNUL \D]DQÕQ LVPLQL GHúLIUH HWPHGL÷L LoLQ JUXS \HOHUL DUDVÕQGDNLoHNLQJHQOLNWHQGR÷DQJ|UúEHOLUWPHPHVRUXQXQX|QOH\HELOLU

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IV. 3$5$'ø*0$ *(1øù/(7(1 %h<h7(1 7(.1ø./(5ø KULLANMA

IV.1. Nesne Simülasyonu

Nesne simülasyonu bir fikir üretme tekQL÷LRODUDNNDWÕOÕPFÕODUÕNRQXLOH LOJLVL]ELUX\DUÕFÕQHVQHNXOODQDUDNNRQX\DLoLQGHEXOXQDQGXUXPXIDUNOÕELU SHUVSHNWLIWHQJ|UPH\HWHúYLNHGHU

IV.2. 8\JXODPD$úDPDODUÕ

i) Grup üyelerinden ]HULQGH NRQXúXODQ NRQX\D SUREOHPH WDP RODUDN ilgisiz nesnHOHULQELUOLVWHVLQLJHOLúWLUPHOHULLVWHQLOLU

ii) +HUELUH\GDKDVRQUDEXQHVQHOHUGHQELULVLQLVHoLSRQXGHWD\OÕRODUDN WDQÕPODU. *UXEXQ KHU DQODWÕPÕ WDQÕPÕ \HQL YH DOÕúÕOPÕúÕQ GÕúÕQGD ILNLUOHUL JHOLúWLUPHNLoLQELUX\DUÕFÕVWLPXOXVRODUDNNXOODQPDVÕ gerekir.

iii) Yönetici her fikri alt alta yazar.

iv) %X VUHo JUXSWDNL KHU ELU \HQLQ ELU QHVQH WDQÕPODPDVÕQD NDGDU devam eder.

6HoLOHQ QHVQHOHU EDKoHGH NXOODQÕODELOHFHN WÕUPÕN NUHN YE DOHWOHUGHQ hayvanlara, örgütlere UHVLPOHUH NDGDU GH÷LúHELOLU %X teknik paradigma PXKDID]D HGLFL WHNQLNOHUH J|UH oRN GDKD ID]OD KD\DO JF NXOODQÕOPDVÕQÕ JHUHNWLULUYHEXQHGHQOHED]ÕJUXS\HOHULEXX\JXODPD\Õ]DPDQ ND\EÕRODUDN J|UHELOHFHNOHUL LoLQ RQODU LoLQ UDKDWVÕ]OÕN GR÷XUDELOLU *HUoHNWH DUDúWÕUPDODU nesne siPODV\RQXQXQ DNOD JHOHQ WP \HQL ILNLUOHUL ND÷ÕGD G|NPH YE SDUDGLJPDPXKDID]DHWPHWHNQLNOHULQHJ|UH\DUDWÕFÕOÕN]HULQGHoRNGDKDID]OD \DUDUOÕROGX÷XQXJ|VWHUPLúWLU0F)DG]HDQE: 4-12).

IV.3. Benzerlikler Kurma

%HQ]HUOLNOHUNXUPD]HULQGHGúünülen konunun veya problemin yeni bir SHUVSHNWLILQLQHOGHHGLOHELOPHVLLoLQNXOODQÕODELOLU3UREOHPo|]PYHIÕUVDWODUÕ NDYUDPDLoLQ\DUDUOÕRODELOHFHNSHNoRNEHQ]HUOLNOHUEXOXQDELOLU%XQODUGR÷D\D ait benzerlikleri, araç benzerliklerini, seyahat benzerlikleri vb. benzerlikleri içerebilir.

IV.4. 8\JXODPD$úDPDODUÕ

i) *UXS \HOHULQGHQ ]HULQGH GXUXODQ NRQX \D GD SUREOHPLQ NÕVD ELU LIDGHVLQLQ\D]ÕOPDVÕLVWHQLOLU

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ii) <|QHWLFL JUXSODUÕQ NRQX ]HULQGH ELU EHQ]HUOLN NDWHJRULVL belirlemelerini talep eder vH\D JUXSODUÕQ |UQH÷LQ VH\DKDW EHQ]HUOL÷L JLEL ELU NDWHJRUL\LNXOODQPDODUÕQÕúDUWNRúDELOLU

iii) +HU ELUH\ GDKD VRQUD NXOODQÕODQ EHQ]HUOLN NDWHJRULVLQL NXOODQDUDN EHOLUOHQHQNRQX\XWDQÕPODU iv) +HUELUH\WDUDIÕQGDQJHOLúWLULOHQWDQÕPODPDODUÕNXOODQDUDNNDWÕOÕPFÕODU \HQLILNLUOHUJHOLúWLUHELOLUOHU %X\|QWHPJUXEXQKD\DOJFQNXOODQPDVÕQÕJHUHNWLULU%XQXQ\DQÕQGD ED]ÕNLúLOHULoLQEHQ]HUOLNOHUNXUDELOPHNJHOLúWLUPHNROGXNoD]RUGXUYHSUDWLN \DSPD\ÕJHUHNWLUHFHNWLU%XQXQODEHUDEHUEXNRQXGDELUNHUHX]PDQODúÕOGÕNoD UHWLOHQVRQXoODUoRN\DUDWÕFÕRODELOLU V. 3$5$'ø*0$%2=8&87(.1ø./(5ø.8//$10$

ø\L WDQÕPODQPDPÕú EHOLUVL] DoÕN XoOX SUREOHPOHU GDKD ID]OD \DUDWÕFÕ GúQFH JHUHNWLULU BLU SUREOHP DoÕN XoOX ROGX÷X ]DPDQ EX NRQXGD ED]Õ imgesel üUQOHUROXúWXUPDSHNoRNROD÷DQVWILNULQRUWD\DoÕNPDVÕQDPVDDGH HGHFHNRUWDPÕVD÷OD\DELOLU (VanGundy, 1988: 127).

V.1. øVWHNOL'úQPH

øVWHNOL GúQPH KHUKDQJL ELU NRQXGD NDWÕOÕPFÕODUÕ ³LGHDO ELU JHOHFH÷L´ GúQPH\H]RUODU

V.2. 8\JXODPD$úDPDODUÕ

ii) <|QHWLFLJUXEDKHUúH\LQRODVÕROGX÷XQXYDUVD\PDODUÕQÕV|\OHU'DKD sonra gruptaki her birey, JHOHFHNWH H÷HU örgüt \DSDUVD EX \DUDUOÕ

olacaNWÕU.øúOHWPHPL]LQE\NELULúOHWPHRODELOPHVLLoLQJHUoHNWHQLKWL\DFÕRODQ ...(÷HULúOHWPHGH\HWNLOLELULROVD\GÕPR]DPDQEHQYEJHOHFH÷HDLW

WHULPOHUNXOODQDUDNED]ÕLPJHVHOUQOHULLIDGHOHULJHOLúWLULU

iii)Grup üyeleri daha sonra toSOXFDKHUELULPJHVHOUQGH÷HUOHQGLULUOHU YHEXQODUÕQQDVÕOEDúDUÕODELOHFH÷L]HULQGHGúQFHOHUJHOLúWLULUOHU

iv)*HOLúWLULOPLú EXOXQDQ \HQL ILNLUOHU PHYFXW SUREOHP GXUXPXQD LOLúNLOHQGLULOLU%XEDúDUPDN]RUROVDELOHEL]\DSDELOLUL]YH\De÷HUEL]

... uygularsak, problemi çözmek mümkün olabilir vb. cümleler

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%X X\JXODQPDVÕ NROD\ ELU WHNQLN GH÷LOGLU oQN ED]Õ LPJHVHO UQOHUL SUDWLNo|]POHUVD÷OD\DELOPHNLoLQJHOLúWLUHELOPHNROGXNoD]RUGXU%XQHGHQOe, JUXSVDEÕUOÕYHDU]XOXROPDOÕGÕU%X\|QWHPLQHWNLOLELUELoLPGHNXOODQÕODELOPHVL LoLQ KHP \|QHWLFL KHP GH JUXS EX oHúLW ELU \|QWHPL NXOODQPD NRQXVXQGD GHQH\LPOL ROPDOÕGÕUODU %XQXQ \DQÕ VÕUD NDWÕOÕPFÕODU YH \|QHWLFL GDKD |QFH ELUOLNWH oDOÕúPÕú EXOXQPDOÕGÕU YH ELUELUOHULQH NDUúÕ \NVHN ELU RUDQGD JYHQ JHOLúWLUPLúROPDODUÕJHUHNOLGLU

V.3. Zengin Görüntüler

=HQJLQ J|UQWOHU NDWÕOÕPFÕODUÕQ SUREOHPOHUH WDPDPÕ\OD IDUNOÕ ELU SHUVSHNWLIWHQEDNDELOPHOHULQH\DUGÕPFÕRODQGL÷HUELUWHNQLNWLU

V.4. Uygulama$úDPDODUÕ

iii)+HUNDWÕOÕPFÕGDQLONRODUDNúXDQNLJ|UQW\DQODWPDVÕLVWHQLOLU'DKD VRQUDGD JHOHFH÷H DLW \DSPÕú ROGX÷X WDVYLU Eu görüntüdeki tüm özellikler VDKQHQLQGRQDWÕPODUÕLOLúNLOHUGDKLOROPDN]HUH\DSÕOÕU

iv).DWÕOÕPFÕODU WDUDIÕQGDQ \DSÕODQ WDQÕPODPDODUGDQ LIDGHOHUGHQ \HQL fikirler üretilebilir.

Zengin görüntüler-WDVYLUOHU \DUDUOÕ ELU \|QWHPGLU oQN JUXS oRN oDEXN ELUúHNLOGHJUXSWDNLKHUELU\HQLQSUREOHPLDOJÕODPDVÕQÕYHQDVÕOELUJHOHFHN LVWHGL÷LQLJ|UHELOLU<DSÕODQWDVYLUOHUNROD\OÕNODGL÷HUJUXS\HOHUL\OHSD\ODúÕOÕU YH EX WHNQLN WP NDWÕOÕPFÕODUÕQ SUREOHPL ELU EDNÕúWD EWQ RODUDN J|UHELOPHOHULQH RODQDN VD÷ODU %XQXQ \DQÕQGD SHN oRN oDOÕúDQ WDVYLU HWPH \HWHQHNOHULQLQ HNVLNOL÷L NRQXVXQGD oHNLQJHQOLN YH XWDQPD KLVVHWWLNOHUL LoLQ JUXED EX WHNQL÷LQ HWNLQOL÷L NRQXVXQGD GHQH\LPOL ELU \|QHWLFL WDUDIÕQGDQ ELOJL YHULOPHOLGLU $\UÕFD \|QHWLFLQLQ \DSÕODFDN WDVYLUOHULQ ELU úDKHVHU ROPDVÕQÕQ EHNOHQPHGL÷LQLQ YH EXQODUÕQ NROD\OÕNOD JUXED DQODWÕODELOHFH÷LQL V|\OHPHVL JHUHNLU%XWHNQLNWHJ|UOHQELOJLQLQNDWÕOÕPFÕODUDUDVÕQGDX\JXQL\LELUúHNLOGH LOHWLOHPHPHVL YE ED]Õ VRUXQODU \|QHWLFLQLQ GR\XUXFX WDVYLUOHULQ DoÕ÷D oÕNDELOPHVL LoLQ JHUHNOL GR÷UX VRUXODUÕ VRUPDPDVÕQGDQ LOHWLúLP NXUDPDPDVÕQGDQLOHULJHOPHNWHGLU

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SONUÇ

<DUDWÕFÕ SUREOHP o|]PH WHNQLNOHUL ROD÷DQVW \HQL ILNLUOHULQ UHWLOLS EXQODUÕQ SUDWLN o|]POHUH RODQDN VD÷OD\DQ JUXS VUHFLQLQ GR÷PDVÕQD \DUGÕP ederler. Pek çok grup paradigma koruyucu teknikleri ve/veya paradigma E\WF WHNQLNOHUL NXOODQPD\Õ GDKD UDKDW EXODFDNWÕU oQN EX WHNQLNOHU LPJHVHO UQOHULQ GúOHULQ YH\D J|UQWOHPH WDVYLU HWPH YE GL÷HU \HWHQHNOHULQ NXOODQÕOPDVÕQÕ JHUHNWLUPH] %XQXQOD EHUDEHr, etkin olarak X\JXODQDQ SDUDGLJPD ER]XFX WHNQLNOHU ROD÷DQVW \HQL YH \DUDWÕFÕ ILNLUOHU UHWHFHNOHU YH NDWÕOÕPFÕODUD SUREOHPL IDUNOÕ SHUVSHNWLIOHUGHQ NHúIHWPHOHULQH RODQDN VD÷OD\DFDNODUGÕU 8\JXODPD \|QHWLFLVLQLQ GX\DUOÕ JYHQLOLU ROPDVÕ YH her grup ü\HVL\OHLOHWLúLPNXUDELOHFHN\HWHQH÷HVDKLSEXOXQPDVÕEXWHNQLNOHULQ HWNLQOL÷LQLDUWÕUDFDNWÕU

*UXS\DUDWÕFÕSUREOHPo|]PHWHNQLNOHULQLQNXOODQÕPÕ\DOQÕ]FDH÷HUörgüt \DUDWÕFÕELUNOWUHVDKLSLVHHWNLOLRODFDNWÕUhVWG]H\\|QHWLFLOHUEXQHGHQOH LúOHWPH LoHULVLQGH VHoNLQ ELU RUWDP ROXúPDVÕQÕ WHúYLN HWPHOL YH oDOÕúDQODUÕQ NHQGLILNLUOHUL]HULQGHLú\HULQGH]DPDQKDUFDPDODUÕQDGDPVDDGHHWPHOLOHU %XQODUD LODYHWHQ NDWÕOÕPFÕODUÕQ \DUDWÕFÕOÕNOD LOJLOL WRSODQWÕODUGD Lú JYHQOLNOHULQLQoDOÕúDQODUÕQ KHUKDQJL ELUHOHúWLUL \DGD Lú NRUNXVX ROPDNVÕ]ÕQ LVWHGLNOHUL J|UúOHUL ELOGLUHELOPHOHUL JYHQFHVL VD÷ODQPDVÕQD YH oDOÕúDQODUÕ VDKLS ROGXNODUÕ DQOD\ÕúODUÕ VDYXQPDODUÕQÕ WHúYLN HWPH\H oDED KDUFDPDODUÕ JHUHNOLGLU%XúHNLOGHörgütlerHQGH÷HUOLYDUOÕNODUÕRODQoDOÕúDQODUÕQÕHWNLQELU ELoLPGHNXOODQDELOHFHNOHUYHRQODUÕQKHP\HQLOLNoLKHPGH JoO\HQLILNLUOHU UHWHELOPHOHULQLVD÷OD\DELOHFHNOHUGLU

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