Reklam Haberler Üzerine
(OHüWLUHO%LU'HùHUOHQGLUPH
$NüDPYH+UUL\HW*D]HWHOHULQLQ0DJD]LQ(NOHULgUQHNOHUL
LOHWLÁLP DUDÁW¿UPDODU¿ (UGDO'DöWDù 06HODKDWWLQ2NXURöOX g]HW *QP]GHGQ\DPHG\DV×QGDROGXöXJLEL7UNL\HPHG\DV×QGDGDPDJD]LQEDV×Q×Q×QWLUDMYHUH\WLQJOHUOH ELUOLNWHHQ|QHPOLJHOLUND\QDö×Q×UHNODPODUYHUHNODPKDEHUOHUROXùWXUPDNWDG×U%XDQODPGDoDO×ùPDGD PDJD]LQHNOHULQGH\HUDODQUHNODPKDEHUOHULQEXQODU×QKHPUHWLFLVLKHPGHWNHWLFLVLRODQNOWUHO DUDF×ODUODEDöODQW×O×RODUDNLQFHOHQPHVLDPDoODQP×ùW×U7UNL\H·GH \×O×Q×Q+D]LUDQD\×QGDJQONRODUDN \D\×PODQDQIDUNO×LNLWHNHOJUXEXQDDLWSRSOHUJD]HWHOHUGHQLNLVLoDO×ùPDQ×QDQDOL]ELULPLRODUDNVHoLOPLùWLU %HOLUOHQHQELUD\O×N]DPDQGLOLPLQGH$NùDPYH+UUL\HWJD]HWHOHULQLQKDIWDVRQODU×QGD\D\×PODQDQPDJD]LQ HNOHULQGH\HUYHULOHQUHNODPKDEHUOHULoHULNo|]POHPHVL\|QWHPLDUDF×O×ö×\ODDQDOL]HGLOPLùWLU(OGHHGLOHQ EXOJXODUSRVWIRUGL]PLQJHWLUGLöLJHOLùPHOHUHHNOHPOHQHQ7UNL\H·GHNOWUHOUHWLPLQWHNHOFL\DS×ODU×Q HNRQRPLNo×NDUODU×QDJ|UHùHNLOOHQGLöLYDUVD\×P×Q×GHVWHNOHPHNWHGLU Anahtar kelimeler:(OHùWLUHO\DNODù×P\HQLRUWDV×Q×INOWUHODUDF×ODUUHNODPKDEHUPDJD]LQHNOHULAn Evaluation On The Advertorial News: Sampling from the Magazine 6XSSOHPHQWVRI$Nü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ùDPDQG+UUL\HWKDYHEHHQDQDO\]HGZLWKWKH PHWKRGRIFRQWHQWDQDO\VLV7KHILQGLQJVVXSSRUWWKHDVVXPSWLRQWKDWWKHFXOWXUDOSURGXFWLRQLVVKDSHGLQ DFFRUGDQFHZLWKWKHHFRQRPLFLQWHUHVWVRIWKHPRQRSROLVWLFVWUXFWXUHVLQ7XUNH\ZKLFKKDVEHHQ DUWLFXODWHGWRWKHSURFHVVHVGHYHORSLQJZLWKLQSRVWIRUGLVP Keywords:&ULWLFDODSSURDFKQHZPLGGOHFODVVFXOWXUDOPHGLDWRUVDGYHUWRULDOQHZVPDJD]LQH VXSSOHPHQWV
Reklam haber, genel anlam×\ODUHNODP×QKDEHUIRUPXQGDHüGH\Lü-OHKDEHUPLüJLELYHULOPHVLRODUDNWDQ×PODQPDNWDG×U1HYDUNLEXWU LoHULùLQD\×UWHGLOPHVLKHU]DPDQPPNQROPDPDNWDG×U*QP]GH reklam haberVDGHFHUHNODPYHUHQOHULQYHUHNODPF×ODU×QGHùLO EHUDEHULQ-GHKDONODLOLüNLOHUVHNW|UQQGHNXOODQG×ù×ELUVWUDWHMLKDOLQHJHOPLüWLU %XVWUDWHMLQLQDUNDSODQ×QGD\DWDQHQ|QHPOLXQVXULVHUHNODPLOHKDEH-ULQ NROD\O×NOD D\×UW HGLOHPHPHVLGLU %X GD PHG\D VHNW|U WDUDI×QGDQ ]DWHQDPDoODQDQELUGXUXPGXU
Reklam
haberWRSOXPGDNLJoLOLüNLOHULEDùODP×QGD´o×NDUµ HNR-QRPLNRODUDNNkUYHSROLWLNRODUDNLNWLGDUSD\ODü×P× DPDoOD\DQNXUXP YHNLüLOHULQ\DGDEXQODU×QUQYHKL]PHWOHULQLQKDEHUIRUPXLoHULVLQ-GH\DQO×RODUDNROXPODQPDV×\DGDGRùUXGDQUHNODP×Q×Q\DS×OPDV×G×U /LEHUDO SL\DVD G]HQL LoHULVLQGH \DS×ODQ NkU DPDoO× WLFDUL JD]HWHFLOLN HWNLQOLùLEDùODP×QGDJD]HWHFL\H\DGDPHG\D|UJWQQVDKLELQHVDù-ODQDQ o×NDU EX WU LoHULùLQ ´FUHWLµ RODUDN NDEXO HGLOHELOLU %D]HQ GH VXQXODQ ELU UQ \D GD KL]PHW GRùUXGDQ VDKLSOLN \DS×V× LoHULVLQGH PHG\D NXUXPXQXQ EDùO× EXOXQGXùX KROGLQJH DLW RODELOLU 7HNHOOHüHQ YHKHUDODQGDHWNLQOLNJ|VWHUHQKROGLQJOHULQVDKLSOLùLQGHRODQPHG\D NXUXPODU×oRNJHQLüYHNDUPDü×No×NDULOLüNLOHULLoHULVLQGH\HUDOPDN- WDG×U2QGRNX]XQFX\]\×OODELUOLNWHUHNODPF×ODU×QJD]HWHOHULQLoHUL-ùLQLHWNLOHPHVLQLQ\DQ×V×UD \HQLü|KUHWOHULQLPDODW×RUWDNO×ù×EXOXQDQ ELU JUXEXQ UQ YH KL]PHWOHULQLQ HOHüWLUHO LoHULNWHQ NRUXQPDV× JLEL ELUoRNHWNHQKDEHULQLoHULùLQH´UHNODPµ×QV×]PDV×QDQHGHQROPXüWXU $\U×FD PHG\D NXUXPXQXQ GROD\O× RODUDN GD ROVD o×NDUODU×Q× \D GD
Reklam Haberler Üzerine
(OHüWLUHO%LU'HùHUOHQGLUPH
NRQXPXQXNRUXPDNDPDF×\ODUHNODPYHUHQOHUOHLOLüNLOHULQLL\LWXWPDN LVWHPHVLLoHULùLQEXLOLüNLOHUEDùODP×QGDVHoLOPHVLQHQHGHQROPDNWD-G×U%XDo×GDQNRQXQXQ\DS×VDOYHHWLNELUVRUXQRODUDNROGXNoDJHQLü ER\XWODUDVDKLSROGXùXQGDQV|]HGHELOLUL] Reklam haber\ROX\OD\]H\Ho×NDQHWLNYH\DS×VDOVRUXQXQFLGGL-\HWLNDUü×V×QGDOLEHUDOWLFDULKDEHUFLOLùLQYHEXQXQGD\DQG×ù×LONHOHULQ KDEHUGHQHVQHOOLNEDù×PV×]PHG\DWRSOXPVDOVRUXPOXOXNNDPXVDO \DUDU YH EDV×Q×Q GHPRNUDWLN LüOHYOHUL WP\OH J|]GHQ JHoLULOPHVL JHUHNHELOLU0HG\DQ×Q\DüDG×ù×EXVRUXQJHQHORODUDNPHG\D|UJWOH- ULQLQYHJD]HWHFLOLNPHVOHùLQLQWRSOXPVDONRQXPXQXQHNRQRPLSROL-WLNLOLüNLOHUEDùODP×QGDLQFHOHQPHVLQLGHJHUHNWLUPHNWHGLU%|\OHVLELU \DS× LoHULVLQGH NLPL JD]HWHFLOHU WRSOXPVDO Jo LOLüNLOHUL LoHULVLQGH NHQGLVLQLJL]OH\HQLGHRORMLNLüOH\LüLQNOWUHODUDF×V×YHU×]DQ×QUHWLFLVL KDOLQHJHOHELOLUOHU%XDQODPGD7UNEDV×Q×QGDGD\HQL NOWUHODUDF×1
WDQ×P×QDX\DQPHG\DoDO×üDQODU×EXOXQPDNWDYHEXVHPEROLNVHoNLQ-OHU LoHULùL \|QOHQGLUHQ JHQHO HNRQRPLN \DS×Q×Q ELU SDUoDV× RODUDN GHùHUOHQGLULOPHNWHGLU 'DùWDüYH<×OG×]J|UU 7NHWLPDUDF×O×ù×\ODWRSOXPGD\HQLOLNOHULQ\D\×OPDV×\HQLNOWUDUDF×ODU×WDUDI×QGDQ JHUoHNOHüWLULOPHNWHGLU<HQLNOWUDUDF×ODU×VLPJHVHOPDOYHKL]PHWOHULQVDùODQPD-V×\ODXùUDüPDNWDG×U3LHUH%RXUGLHX·\DJ|UH´SD]DUODPDUHNODPF×O×NKDONODLOLüNLOHU UDG\RYHWHOHYL]\RQODUGDNLSURJUDP\DS×PF×ODU×VXQXFXODU×PDJD]LQPXKDELUOHUL PRGD\D]DUODU×\DüDPNDUü×V×QGDELOJLOHQGLUPH\H\|QHOLNWXWXPJ|VWHUHQ\HQLHQ-WHOHNWHOOHUROXSNOWUDUDF×ODU×Q×ROXüWXUPDNWDG×Uµ 7UNL\H·GHNL\HQL NOWUHODUDF×ODUDLOLüNLQELU|UQHNROXüWXUDQ(UWXùUXOg]N|N·HLOLüNLQJHUoHNOHüWLULOHQ D\U×QW×O×ELUDUDüW×UPDLoLQEN] 'DùWDüYH<×OG×]J|UU
'Q\DGD ROGXùX JLEL JQP] 7UNL\H EDV×Q×QGD GD NOWUHO DUDF× WDQ×P×QD X\DQ PHG\D oDO×üDQODU×Q×Q EXOXQGXùX YH LoHULùL \|Q- OHQGLUHQJHQHOWLFDUL\DS×Q×QELUSDUoDV×RODUDNoDO×üW×NODU×YDUVD\×OP×ü-W×U 7UNL\H PHG\DV×QGDNL \HQL NOWUHO DUDF×ODU WDUDI×QGDQ UHWLOHQ
reklam haberler LQFHOHQLUNHQ PHG\D YH JD]HWHFLOHULQ NRQXPX
7UNL\H·QLQ VRQUDV× HNRQRPL SROLWLN \DS×V× J|] |QQH DO×QDUDN GHùHUOHQGLULOPLüWLU
7LFDUL ND]DQo LoLQ UHWLOPLü PDO YH KL]PHWOHULQ WDQ×W×P×Q× KDEHU IRUPDW×QGD VXQDQ PHWLQOHU EX oDO×üPDQ×Q PHUNH]L WHPDV×Q× ROXüWXU-PXüWXU %X oDO×üPD NDSVDP×QGD PHG\DGDNL UHNODP LoHULùL ]HULQH JHUoHNOHüWLULOPLü|QFHNLoDO×üPDODUGDQ\RODo×N×ODUDNHJHPHQNOWUHO UHWLPLQ ELU SDUoDV× RODQ reklam haberler EXQODU× RUWD\D o×NDUDQ WRS-OXPVDO \DS× YH LOLüNLOHU EDùODP×QGD o|]POHQPLüWLU dDO×üPDQ×Q |UQHNOHPLLVH\D\J×QYHWHNHOOHüPLüEDV×Q×QKDIWDVRQODU×QGD\D\×POD-QDQ PDJD]LQ HNOHULQGHQ VHoLOPLüWLU 7UNL\H·GH PDJD]LQ PHG\DV×Q×Q WLUDM YH UH\WLQJOHUOH ELUOLNWH HQ |QHPOL JHOLU ND\QDù×Q× reklamlar YH
reklam haberler ROXüWXUPDNWDG×U %X EDùODPGD WHNHOOHüPLü EDV×Q×Q
PDJD]LQHNOHULQGH\HUDODQreklam haberlerinHOHüWLUHONXUDPDo×V×QGDQ GHùHUOHQGLULOPHVLoDO×üPDQ×Q\DNODü×P×Q×ROXüWXUPDNWDG×U'ROD\×V×\OD 7UNL\H·GH 2009 \×O×Q×Q Haziran D\×QGD JQON RODUDN \D\×PODQDQ \NVHNWLUDMO×SRSOHUJD]HWHOHUGHQLNLVLoDO×üPDQ×Qo|]POHPHELULPL RODUDNEHOLUOHQPLüWLU6|]HGLOHQ]DPDQDUDO×ù×Q×QDPDoO×RODUDNVHoLO-PH QHGHQL LVH üXGXU +D]LUDQ D\×QGD OLVH YH QLYHUVLWH JHQoOHULQH \|QHOLN PH]XQL\HW W|UHQOHULQLQ JHUoHNOHüPHVL WDWLO SODQODU×Q×Q \DS×O-PDV×YH|]HOELUJQRODUDN´%DEDODU*QµQQNXWODQPDV×%|\OHFH
ELUD\O×N]DPDQGLOLPLQGH+UUL\HW 'RùDQ*UXEX YH$NüDP dXNXURYD
*UXEX JD]HWHOHULQLQKDIWDVRQODU×QGD\D\×PODQDQPDJD]LQHNOHULQGH yer alan reklam haberlerLoHULNDQDOL]L\|QWHPL\OHo|]POHQPLüWLU(OGH HGLOHQQLFHOEXOJXODULVHHOHüWLUHO\DNODü×PoHUoHYHVLQGHGHùHUOHQGLULO-PLüWLU -UJHQ +DEHUPDV·D F J|UH VLVWHP VWUDWHMLOHULQGHNL G|QHPVHOND\PDODUNOWUHOWNHWLPELoLPOHULQGHNLGHùLüLPYHHNR-QRPLNNUL]OHU]HULQGHQJ|]OHQHELOLU
0LNUR oHUoHYHGH LVH reklam haber ROJXVX WDQ×PODQG×NWDQ VRQUD
V|]NRQXVXLoHULNOHUGHNLHü]DPDQO×QLFHOGHùLüLPLQJ|VWHULOPHVLPHG-\DGDNLQLWHOGHùLüLPLDo×NODPDNLoLQDQODPO×EXOXQPXüWXU 'ROD\×V×\OD UHWLP LOLüNLOHULQL WHPHO DODQ NXUDPVDO oHUoHYHGH haber ROJXVXQXQ V|]HGLOHQJD]HWHOHULQPDJD]LQHNOHULQLQLoHULNOHUL]HULQGHQLQFHOHQPH- VLEXoDO×üPDQ×QV×Q×UO×O×ù×Q×ROXüWXUPXüWXUdDO×üPDQ×QELUGLùHUV×Q×U-O×O×ù×Q×LVHEHOLUOHQHQ]DPDQDUDO×ù×ROXüWXUPXüWXU
d|]POHPHE|OPQHJHoPHGHQ|QFHoDO×üPDQ×QNXUDPVDO\DN-ODü×P×NDSVDP×QGDIRUGLVWYHSRVWIRUGLVWUHWLPHYUHOHULQGH\DüDQDQ HNRQRPLN VL\DVDO YH NOWUHO DUGDODQD \HU YHULOPLüWLU %XQXQ \DQ× V×UDSRVWIRUGLVWHYUHGHNDUü×P×]Do×NDQ\HQLRUWDV×Q×I\HQLNOWUHO \DS×YHWRSOXPVDOU×]DQ×QUHWLPLQGH|QHPOLELULüOHYL\HULQHJHWLUHQ NOWUHO DUDF×ODUD YXUJX \DS×OP×üW×U $\U×FD ROXüDQ \HQL V|\OHP YH LGHRORML oHUoHYHVLQGH GQ\DGDQ YH 7UNL\H·GHQ YHULOHQ |UQHNOHUOH PHG\DUHNODPLOLüNLVLHOHDO×QP×üW×U
3RVW)RUGLVWhUHWLP<HQL2UWD6×Q×IYH
7RSOXPVDOODùPD6UHFLQGH$UDF×ODU
$QDDN×P PHG\D oDO×üPDODU× NDSVDP×QGD PHG\DQ×Q \XUWWDüODU× ´ELOJLOHQGLUPHµLüOHYLYXUJXODQPDNWDG×U%XQDNDUü×QOLEHUDOKDEHUFL-OLNYHHWLNLONHOHUKLoHVD\×ODUDN PHG\DQ×QKDEHUJ|UQWVYHULOPLü UHNODPODU×L]OH\LFL\HVXQPDV×\DGDKDEHULQoHUoHYHVLLOHKDEHUOHLOLüNL- OLUQOHUH\|QHOLNUHNODPODU×ELUELULQHND\QDüW×UDUDNYHUPHVLQHV×NO×N-ODUDVWODQ×OPDNWDG×U %DNHU %XEDùODPGDPHG\DQ×QSL\DVDODUD GD\DO×JoLOLüNLOHULQLHJHPHQV×Q×IODU×Qo×NDUODU×\|QQGHWHNUDUUHW-WLùLNDEXOHGLOHELOLU 0HG\D|UJWOHULQLQVDKLSOLNYH|UJW\DS×ODU×QGDNLGHùLüLPVRQ G|QHPGH\HQLWHNQRORMLOHULQNXOODQ×P×\ODELUOLNWHJHQLüoDSO×ELUGHùL- üLPLJQGHPHJHWLUPLüWLU1LFHODQODPGD\D\×QIRUPDWODU×Q×QoHüLWOLOL-ùLDUWPDV×QDNDUü×QGHùLüLPJQELUOLNROPD\×S WDULKLJHOLüPHOHUGHQ ND\QDNODQDQ\DS×VDOVRUXQODU|QFHNLG|QHPOHUGHQEDüOD\DQJHOLüPH-OHULQ GHYDP× RODUDN GüQOHELOLU .DOG× NL PHG\D IRUPDWODU×QGDNL QLFHOoHüLWOLOLùLQDNVLQH QLWHODQODPGDEHQ]HüLNYHWHNWLSOHüPLüLoHULN-OHU EDüDW KDOH JHOPLüWLU %X QRNWDGD JQP] WRSOXPODU×Q× |QFHNLG|QHPOHUHJ|UHIDUNO×ODüW×UDQHNRQRPLSROLWLNVUHoOHULQLUGHOHQPHVL WRSOXPVDO YH NOWUHO DODQGD HWNLOL RODQ \DS×ODU×Q DQODü×OPDV× LoLQ \DUDUO×RODFDNW×U
/LEHUDO HNRQRPLN G]HQH VDKLS VDQD\L WRSOXPODU× YH EXQODU×Q
SHULIHULVLQGH \HU DODQ 7UNL\H JLEL ONHOHULQ LNWLVDGL \DS×ODU× \LUPLQFL
\]\×O×QVRQoH\UHùLQGH\HQLELUHYUH\HJLUPLüYH\HQLHNRQRPLNGLQD-PLNOHU WDUDI×QGDQ EHOLUOHQPLüWLU 6RV\DOLVWGHYOHWoLHNRQRPL PRGHOLQL X\JXOD\DQE\NDNW|UOHULQGHNDSLWDOL]PHX\XPVDùODPD\DoDO×üDQ JHoLüHNRQRPLOHULQHNDW×OPDV×VUHFLQNUHVHOQLWHOLNDOPDV×QGDEHOLU- OH\LFLROPXüWXU%XEDùODPGDOLEHUDOHNRQRPL\HYHWHPVLOLGHPRNUD-VL\H GD\DO× \DS×Q×Q DOWHUQDWLIVL] J|VWHULOPHVL WP VDQD\L WRSOXPODU×- Q×QEDü×QGDQEHULEHQ]HUELUPDQW×NLoHULVLQGH|UJWOHQGLùLGüQFH-VLQLGHVWHNOHPHNWHGLU%XoHUoHYHGHWRSOXPVDOHüLWVL]OLùLUHWHQ\DGD LQVDQ ELOLQFLQL EDVN×OD\DQ WHPHO HWNHQ WRSOXPVDO Jo NDYUDP× YH EXQXQUHWLPLOLüNLOHUL]HULQGHNL\DQV×PDV×G×U
(OHüWLUHONXUDPEXoDO×üPDGD7KHRGRU$GRUQR·QXQ VDQD\L
WRSOXPXPRGHUQOHüPHVLQLYHEXQXQ.DQWo×$\G×QODQPDLGHDOOHULQGHQ X]DNODüPDV×Q× o|]POHPHN LoLQ LUGHOHGLùL QHJDWLI GL\DOHNWLN NDYUDP× WHPHOLQGH EHQLPVHQPLüWLU )UDQNIXUW 2NXOX·QXQ NOWUH YH PRGHUQ WRSOXP|UJWOHQPHVLQH\|QHOLNo|]POHPHOHUL $QWRQLR*UDPVFL·QLQ ROJXQODüW×UG×ù×KHJHPRQ\DYHWDULKVHOEORNNDYUDPODU×\ODELUOLNWHGü-QOGùQGH *UDPVFL NOWUHO UHWLPLQ HNRQRPL SROLWLùLQL Do×NOD\DQELUoHUoHYHRUWD\Do×NPDNWDG×U%XEDùODPGDHOHüWLUHO\DNOD-ü×P WRSOXPVDO Jo NDYUDP×Q×Q \HQLGHQ UHWLPLQL WRSOXPXQ YHULOL GXUXPDU×]DJ|VWHUPHVL\OHDo×NODPDNWDG×U
0ONL\HWYHUHWLPLOLüNLOHUL\OHEDùODQW×O× DQFDNNHQGLGLQDPLN- OHULQLQJ|UHFHEDù×PV×]O×ù×LoHULVLQGHLüOH\HQVW\DS×NXUXPODU×ELUH\-OHULQ ELOLüVHO JHOLüLPLQL YH JQON H\OHPOHULQL \|QOHQGLUHELOLU 'ROD\×V×\OD LOHWLüLP PHG\DV×Q×Q GD DUDODU×QGD \HU DOG×ù× VW\DS×ODU PRGHUQ VLVWHPLQ |UJWOHQPH PDQW×ù×Q× ELUH\VHO DOJ×ODUGDQ ROXüDQ WRSOXPDNDEXOHWWLUHQDUDF×ODUG×U +DEHUPDV F %XEDùODPGD DLOHGD\DQ×üPDJUXSODU×HùLWLPDOWVLVWHPLKXNXNVLVWHPL\DGDVLYLO WRSOXP VLVWHPH \|QHOLN U×]D\× UHWPHQLQ \DQ× V×UD WDü×G×NODU×
DQWUR- SRORMLNYHLOHWLüLPVHONDUDNWHUOHUHEDùO×RODUDNPRGHUQWRSOXPODEWQ-OHüPH RODQDù× GD VDùODUODU +DEHUPDV F 7P\OH PRGHUQ oDùDDLWROGXùXKDOGHEDV×QYH\D\×QF×O×NVHNW|UGHVLVWHPH\OHPOHUL- QLQPHüUXOXNDUD\×ü×LoLQP]DNHUHNDQDOODU×Q×Do×NWXWPDN]RUXQGD-G×U %|\OHFH NLWOH LOHWLüLPL D\J×WODU× PRGHUQ WRSOXPXQ EWQOHüWLULFL \DS×ODU× oHUoHYHVLQGH HOH DO×QDELOLU +DEHUPDV F dDO×üPDQ×QVRUXQVDO×oHUoHYHVLQGHKDEHU\D\×QF×O×ù×Q×QLüGLVLSOLQOHUL LoHULVLQGH\D\×PODQDQJQONJD]HWHOHUGH\HUDODQUHNODPKDEHUOHUGH WHPHOGHVLVWHPLQ\HQLGHQUHWLPLQHKL]PHWHGHUReklam haberleroHUoH-YHVLQGHVLVWHPLQNHQGLV×Q×UODU×Q×]RUODPDV×LVHWRSOXPXQVRUJXODPD JHUHNVLQLPLQLEHVOHPHYHP]DNHUHVUHoOHULQLEDüODWPDSRWDQVL\HOLQL WDü×\DELOLU'ROD\×V×\ODEXoDO×üPDHNVHQLQGHLoHULNo|]POHPHVLQGHQ HOGHHGLOHQEXOJXODU×Q\RUXPODQPDV×EXQODU×UHWHQPHVOHNSURIHV\R-QHOOHULQLQWRSOXPXQELUHUSDUoDV×ROGXùXJ|]|QQGHEXOXQGXUXODUDN JHUoHNOHüWLULOPLüWLU Reklam haber LoHULNOHUL WHPHO PHVOHNL NRGODU×Q YH KDEHUFLOLNHWLùLV×Q×UODU×Q×QROGXNoD]RUODQG×ù×PHWLQOHUGLU'ROD\×V×\OD
reklam haberler JD]HWHFLOLùLQ JQP]GH DUWDQ RUDQGD VD\J×QO×N YH
JYHQLUOLNVRUXQX\OD\]OHüPHVLQHQHGHQROPDNWDG×U
0RGHUQVLVWHPLQWHPHOGHUHWLPLOLüNLOHULQL\DS×ODQG×UPDN]HUH NXUXOPDV× JHUHNWLùL GüQFHVLQLQ :HEHU \LUPLQFL \]\×O ER\XQFD IDUNO× PONL\HW UHMLPOHUL YH V|\OHPOHU EDùODP×QGD VL\DVDO SUDWLNOHULHWNLOHGLùLV|\OHQHELOLUgWH\DQGDQHü]DPDQO×LGHRORMLOHU\D GDV|\OHPOHU]HULQGHQ\U\HQLüOH\LüNHQGLLoHULVLQGHNLPFDGHOH\L IRUGLVW UHWLP ELoLPLQH NDUü× SRVWIRUGLVW UHWLP ELoLPLQLQ YH IDUNO× PONL\HW UHMLPOHULQH NDUü× NDSLWDOL]PLQ HJHPHQOLùL\OH üX DQ LoLQ VRQ-ODQG×UP×üJ|]NPHNWHGLU%XEDùODPGDNUHVHOOHüHQVHUPD\HUHWLP LOLüNLOHULQL\DS×ODQG×U×UNHQ EXQXQGLùHUD\Dù×RODQWNHWLPLQ\DS×ODQ-G×U×OPDV×QD |QFHNL G|QHPOHUH RUDQOD GDKD ID]OD |QHP YHUPLüWLU 'ROD\×V×\OD\HQLNUHVHOWNHWLFLOHULQEHQ]HU\DüDPELoLPOHULLoHULVLQ-GH WXWXOPDV× YH EHQ]HU WNHWLPOHUL JHUoHNOHüWLUPHVL \HQL G|QHP'ROD\×V×\OD\HQLNUHVHOWNHWLFLOHULQEHQ]HU\DüDPELoLPOHULLoHULVLQ-GH VLVWHP VWUDWHMLOHUL Do×V×QGDQ |QHPOL KDOH JHOPLüWLU %RXUGLHX YH :DFTXDQW gWH\DQGDQ7UNL\HJLELSHULIHULGHNDODQONHOHU-GH%DW×·O×DQODPGDNUHVHOWNHWLPVWDQGDUWODU×QDXODüDELOHQWNHWLFL VD\×V×D]G×U$\Q×HNVHQGHVLVWHPLQGLOVHOVUHoOHULQL\|QOHQGLUHQLOHWL-üLP PHG\DV×Q×Q %DW×·O× ONHOHUGHNLQH EHQ]H\HQ oDO×üPD ELoLPLQH YH
GQ\DJ|UüQHVDKLSPHVOHNSURIHV\RQHOOHULWDUDI×QGDQ\|QHWLOPHVL EHNOHQPHNWHGLU%XQXQODELUOLNWH7UNL\H·GHNUHVHOoDO×üPDNRüXOOD-U×Q×QHWNLOHULQLROXPOXRODUDNGHQH\LPOH\HQD]VD\×GDNOWUHODUDF× EXVUHFL\|QOHQGLUPHNWHGLU
<LUPLQFL \]\×O×Q VRQ oH\UHùLQGH EDüOD\×S KDOHQ VUPHNWH RODQ
NDSLWDOL]PLQJHoDüDPDV×QGDWRSOXPVDOoRùXQOXN|QFHNLG|QHPGHHOGH
HGLOHQ HNRQRPLN YH SROLWLN ND]DQ×PODU× \LWLULUNHQ NLWOHOHULQ VLVWHPH U×]D J|VWHUPH\H GHYDP HWPHVL o|]POHQPHVL JHUHNHQ ELU VRUXQVDO \DUDWPDNWDG×U <DS×ODQ EX oDO×üPD EDùODP×QGD JD]HWHOHULQ PDJD]LQ HNOHULQGH \HU DODQ reklam haberler JHQLü WRSOXPVDO NHVLPOHULQ U×]DV×Q× UHWHQNOWUHOYHELOLüVHOVUHoOHULQELUSDUoDV×RODUDNNRQXPODQG×U×O- P×üW×U%XVRUXQVDOGDQKDUHNHWOHPHG\DGD\HUDODQLOHWLOHULQYHEXQOD-U×Q KHP UHWLFLVL KHP GH WNHWLFLVL RODQ \HQL RUWD V×Q×I NDYUDP×Q×Q |QHPLRUWD\Do×NPDNWDG×U
)RUGLVW6UHoYH.OWUHOhUHWLPGHdDO×ùDQ6×Q×IODU
.DSLWDOL]PLQ HQ E\N NUL]L RODUDN NDEXO HGHELOHFHùLPL] EXQDO×P×-RKQ0D\QDUG.H\QHV·LQSDUDSL\DVDODU×YHLVWLKGDPLOLüNL-OHULQLLUGHOH\HQNXUDP×QDGD\DO×G]HQOHPHOHU\ROX\OD%DW×·O×WRSOXPX YHNOWUQ\HQLEDüWDQ\DUDWP×üW×U.H\QHV·LQNDUPDü×NYHPDWHPD-WLNVHO NXUDP×QD GD\DO× SROLWLNDODU EDVLWoH oDO×üDQODU×Q GDKD \NVHN FUHWOHUH NDYXüWXUXOPDV× YH NDPX HOL\OH LVWLKGDP \DUDW×OPDV× JLEL DUDoODUOD WNHWLPLQ DUWW×U×OPDV×Q× LoHUPHNWHGLU 0LVKNLQ <HQL HNRQRPL SROLWLNDODU× ·OL \×OODUGD VDQD\LFL +HQU\ )RUG WDUDI×QGDQ X\JXODQPD\D oDO×ü×ODQ ELOLPVHO IDEULND \|QHWLPL LONHOHULQLQ \D\J×QO×NND]DQPDV×QDSDUDOHOJHOLüPLüWLU ·GH*UDPVFL\HQLLPD-ODWWHNQLùLQLX]XQYDGHGHNkU×QGüPHVLNXUDO×QDNDUü×NDSLWDOL]PLQ WRSOXPX\HQLGHQüHNLOOHQGLUPHVLRODUDNo|]POHPLüWL)RUG IDEULNDODU×QGDQ EDüOD\DUDN \D\J×QODüDQ \HQL UHWLP WDU]× G|QHPHIRUGLVWGHQLOPHVLQLQQHGHQLGLU7HNELUUHWLPEDQG×]HULQGH WP LüLQ D\Q× RUJDQL]DV\RQ \ROX\OD JHUoHNOHüWLULOPHVLQH GD\DO× RODQ
VLVWHPLüoLYHULPOLOLùLQLE\N|OoGHDUWW×UPDNWDYHHPHNPDOL\HWOH- ULQLLNLWUOD]DOWPDNWDG×U +HULüoLEHOOLELUN×V×PGDoDO×ü×UYHRWRPDV-\RQ LoLQ D\Q× EDVLWOHüWLULOPLü LüL WHNUDUODU %|\OHFH YDV×IO× LüJFQH GX\XODQ JHUHNVLQLP D]DO×U 2WRPDV\RQ VD\HVLQGH EDQW ]HULQGH HQ \NVHNYHULPHXODü×O×UYHEXGDLüoLVD\×V×QGDQWDVDUUXIVDùODU
%DüODQJ×oWD oDO×üDQODU×Q DOH\KLQH J|UOHQ EX \HQL X\JXODPD E\NEXKUDQVRQXFXWHPHOOHULQGHQVDUV×ODQ%DW×·O×WRSOXPODULoLQoRN IDUNO× VRQXoODU GRùXUPXüWXU .UL]LQ DUG×QGDNL |QHPOL QHGHQOHUGHQ ELUL WNHWLPLQ \HWHUVL]OLùL RODUDN J|VWHULOPLüWLU +HIIHUQDQ 'HYOHWHOL\OHLVWLKGDPDUW×ü×WHüYLNHGLOPLüYHFUHWPFDGHOHVLQLQ\ROX Do×ODUDN NLWOHOHULQ KDUFD\DFDN JHOLUH NDYXüPDV× VDùODQP×üW×U /RXLV $OWKXVVHU/HQLQYH)HOVHIH DGO×HVHULQGHNUL]HGHNJ|UOHPH\HQ EX EDVLW JHUoHùLQ .DUO 0DU[ WDUDI×QGDQ oRN |QFHGHQ LUGHOHQGLùLQL Do×NODPDNWDG×U0DU[·DJ|UHNODVLNHNRQRPLSROLWLNoLOHUHPHùLQ\HQL-GHQ UHWLPL NRQXVXQGD E\N ELU PDQW×N KDWDV× \DSDUDN HPHùLQ PDOL\HWLQL\DQO×üWDQ×PODP×üW×U%XEDùODPGDKHVDSODQP×üRODQYDV×I-V×] HPHùLQ PDOL\HWLGLU (PHùLQ YDV×I ND]DQPDV× LoLQ JHUHNHQ DLOH NXUPD HùLWLP YH NOWUHO JHUHNVLQLPOHU JLEL ELUoRN IDUNO× GLQDPLN GLNNDWHDO×QPDP×üYHVDGHFH|OPHGHQ\DüDPGDNDOPDPDOL\HWLHPHN LoLQ\HWHUOLVD\×OP×üW×U $OWKXVVHUYH%DOLEDU %XGXUXP ·GD o|NHQ|QFHNL\DS×Q×QHüGH\LüOHVDQD\LWRSOXPXQXQELULQFLDüDPDV×-Q×Q]D\×I\|Q\G 6UHoER\XQFD$%'·QLQXODüW×ù×PLOOLJHOLUYHJHQHOUHWLPDUW×üOD-U×SDWODPDG]H\LQGHGLU ·GHUHHOIL\DWODUODPLO\DUGRODURODQ JD\ULVDILPLOOLKDV×OD ·GHWULO\RQD\NVHOPLüWLU3RVWPRGHUQ NRüXOXQWDULKVHON|NHQLQLLUGHOH\HQ'DYLG+DUYH\·LQYHUGLùLRUDQODUD J|UH IRUGLVW VUHo ER\XQFD LüoL YHULPOLOLùLQGHNL \×OO×N DUW×ü |QFHNL G|QHPOHULQ LNL NDW×QGDQ ID]ODG×U 5HHO UDNDPODUOD KDIWDO×N FUHW ·GH GRODUGDQ ·GH GRODUD XODüP×üW×U *HQHO NkUO×O×N DUW×ü× VDYDü VRQUDV× G|QHP ER\XQFD ·LQ DOW×QD LQPHPLü YH UHHO E\PH UDNDP× RUWDODPD FLYDU×QGD VH\UHWPLüWLU $%'·QLQ \×OO×N LKUDFDWDUW×ü×LVHRUWDODPD ·GXU +DUYH\ .H\QHV\HQFUHW \DNODü×P×VHQGLNDO|UJWOHQPHYHVDYDüVRQUDV×LüoLV×Q×I×Q×QND]DQG×-ù× KDNODUOD ELU DUD\D JHOGLùLQGH oDO×üDQODU×Q UHIDK VHYL\HVL E\N RUDQGD \NVHOPLüWLU %X QRNWDGD GLNNDW oHNLFL RODQ GDKD VRQUDNL
G|QHPLQNDUPDü×NV×Q×IVDO|]HOOLNOHUJ|VWHUHQWRSOXPVDO\DS×ODU×Q×QYH PHG\D DODQ×QGD LQFHOH\HFHùLPL] NOWUHO DUDF×ODU×Q GD EX G|QHPGH GQ\D\DJHOHQNXüDNWDQo×NPDV×G×U.DOG×NL3LHUUH%RXUGLHXEXQOD-U×Q oRùXQX LüoL V×Q×I× N|NHQOL DLOHOHUGHQ JHOHQ YH \RNVXOOXN NRUNXVX oHNHQNHQWOLOHURODUDNNRQXPODQG×U×U %RXUGLHX
'|QHP ER\XQFD \DüDQDQ QIXV DUW×ü×QD$PHULNDO× DUDüW×UPDF×-lar, EDE\ ERRP DG×Q× YHUPHNWH YH E\N ELU |QHP DWIHWPHNWHGLU +HIIHUQDQ DUDV×QGD V×Q×I LoL HYOLOLNOHUOH QIXVX K×]OD oRùDODQ %DW×O× LüoL V×Q×I× HùLWLP VHYL\HVLQL GH \NVHOWPLü YH NUL] OHU LQEDüODPDV×QGDQ|QFHNL\×OODUGDNOWUHODODQGDDù×UO×NVDKL-EL RODELOPLüWLU %|\OHFH ·OHUGHNL NUL]OHUGHQ |QFH \DüDQDQ refah
GHYOHWLVUHFLIRUGLVWUHWLPWDU]×LOHELUOLNWHGüQOGùQGH oDO×üDQ
V×Q×I×QJ|UHFHVWQOùQQ\DüDQG×ù×ELUG|QHPRODUDNQLWHOHQGLULO-PHNWHGLU +HIIHUQDQ
.DSLWDOL]PLQ÷NLQFL.UL]L 3RVW)RUGLVW6UHo
<HQL.OWUHO<DS×YH7RSOXPVDO5×]DQ×QhUHWLPL
$%'·QLQ )UDQVD·GDQ GHYUDOG×ù× +LQGLdLQ E|OJHVLQGHNL VDYDüWD FLGGL\HQLOJLOHUHXùUDG×ù× \×O×D\Q×]DPDQGDIRUGLVWNDSLWDOL]PLQ E\PHVUHFLQLQVRQ\×O×RODUDNNDEXOHGLOHELOLU DUDV×QGD $%'·GH LüVL]OLN RUDQ× K×]OD DUWP×ü FUHWOHU GüHUNHQ E\PH GH GXUPD QRNWDV×QD JHOPLüWLU +HIIHUQDQ úüVL]OLùH NDUü× $%'·QLQL]OHGLùLHQIODV\RQLVWSROLWLNDúNLQFL'Q\D6DYDü×VRQUDV×Q×Q XOXVODUDUDV×UH]HUYSDUDV×RODQGRODU×QGHùHULQLQ\NVHNWXWXOPDV×LOH ELUOLNWH X\JXODQ×QFD XOXVODUDUDV× VDELW NXUODUD GD\DO× %UHWWRQ:RRGV G×üWLFDUHWUHMLPLo|NPüWU$%'EXQXQ]HULQH.H\QHV\HQSROLWLND-ODU× WHUN HGHUHN GHYOHWLQ UHHO VHNW|UH YH NDPXVDO KL]PHWOHUH YHUGLùL GHVWHNOHULNDGHPHOLRODUDNoHNPLüWLU0RQHWDULVWSROLWLNDODUDJHoLOHQEX VUHoWH 0LVKNLQ EDQNDODUDYHSDUDSL\DVDODU×QDEDùO×ROD-UDN\DüDQDQKL]PHWVHNW|UQGHNLE\PHVRQUDNLG|QHPLQNOWUHO DUDF×ODU×Q×Q GROD\×V×\OD\HQLJD]HWHFLYHUHNODPF×WLSLQLQüHNLOOHQPH-VLQLGHVDùODP×üW×U·OL\×OODUER\XQFD3HWUROúKUDo(GHQhONHOHUgUJW 23(& WDUD- I×QGDQKDPSHWUROHX\JXODQDQ]DPODU]DWHQYDURODQNUL]LGHULQOHüWLU-PLüWLU%|\OHFHGDOJDO×NXUDGD\DO×XOXVODUDUDV×G×üWLFDUHWVLVWHPLNDEXO HGLOPLüWLU$o×N G|YL] SL\DVDODU×Q× JHUHNWLUHQ \HQL WLFDUHW VLVWHPL DUDF× NXUXPODUDYHPHG\DQ×QGDDUDODU×QGDEXOXQGXùXHQIRUPDV\RQVDùOD-\×F×ODUDE\N|QHPYHUPHVL\OHD\×UWHGLOHELOLU%XEDùODPGDLOHWLüLP DùODU× ILQDQVDO SL\DVDODUD GD\DO× XOXVODUDUDV× G]HQLQ \DüDP GHVWHN VLVWHPLGLU 6FKLOOHU .*LGHUHN\HQLGQ\DG]HQLQLQLIDGHHGLOPH-VLLoLQGDKDoRNNXOODQ×ODQNUHVHOOHüPHNDYUDP×GQ\DQ×QWHNSD]DU YH WHN ILQDQVDO SL\DVD KDOLQH JHOPHVL RODUDN VXQXOPDNWDG×U 6RQXoWD JHOLüPHNWH RODQ ONHOHULQ XOXVDO E\PH VL\DVDODU×QGDQ YD]JHoHUHN %DW×O×EDüDWVDQD\LONHOHULQLQNRQWUROQGHNL\DS×\DHNOHPOHQPHOHULQ- GHQV|]HGLOHELOLU%X\]GHQGHNUHVHOOHüPHNDSLWDOL]PLQLoLQHJLU- GLùL\HQLNUL]OHULQ\NQJHOLüPHNWHRODQONHOHULQV×UW×QD\NOHPLü-WLUGHQLOHELOLU
6LVWHPPDQW×ù×QDGD\DO×\HQLLGHRORMLNVUHoOHUYHEXHNVHQGHNLV|\
lem NLWOHOHULQ GüHQ UHIDK VHYL\HVL NDUü×V×QGD NOWUHO UHWLPLQ
\|Q-OHQGLULOPHVLQH GDKD oRN |QHP YHULOPHVL üHNOLQGH JHUoHNOHüPLüWLU %X GXUXPEDüODQJ×oDüDPDV×QGDVUHFHHJHPHQRODQV|\OHPLQ ·OHU-GHNL DUWDQ SRUQRJUDIL YH |]JU FLQVHOOLN NDUü×V×QGD PXKDID]DNkUO×ù× EDüDW N×OPDV×Q× Do×NODPDNWDG×U .HOOQHU $QFDN LOHUOH\HQ VUHoWHVW\DS×VDONXUXPODUGDJHQHOELU]D\×IODPDYH\DS×VDOGHùLüLP ROPXüWXU 6L\DVDO SDUWLOHULQ VR\GDQ GHYUHGLOHQ NDVW EHQ]HUL \DS×ODUD G|QüPHVLNLWOHOHULQSROLWLNDGDQX]DNODüPDV×Q×Q|QHPOLELUQHGHQLGLU 3DUWL\DS×ODU×QGDNLEXPHUNH]LOHüPHYHSROLWLNDQ×QNLWOHOHULoLQoHNLFL-OLùLQL ND\EHWPHVL ROJXODU× ´LQWHUQHWµ ]HULQGHQ JHUoHNOHüWLULOHQ GHPRNUDWLN NDW×O×P oDEDODU×Q× GDKL ERüD o×NDUWPDNWDG×U 6FKZHLW]HU gQFHNLG|QHPLQFUHWPFDGHOHVLQGH|QHo×NDQVHQGL-NDODU×Q JHULOHPHVL JLEL ELUoRN ROJX GD EX GXUXPD |UQHNWLU 7P EX JHOLüPHOHULGHRORMLN\HQLGHQUHWLPLJoOHQGLUPHNWHYHLNWLGDU×QWRS-OXP]HULQGHNLKHJHPRQ\DV×Q×VUGUPHVLQHNDWN×VXQPDNWDG×U
(NRQRPL SROLWLN \DNODü×P Do×V×QGDQ KL]PHW HNRQRPLVL oHUoHYH-VLQGH GHùHUOHQGLULOHELOHFHN HQIRUPDV\RQ VHNW|U VHUPD\H \RùXQ YH \NVHN WHNQRORML\OH ELoLPOHQPLü UHWLP \|QWHPOHULQL
EDU×QG×UPDNWD- G×U$UPDQG0DWWHODUW·D J|UH ·OL\×OODUGDQVRQUDHNRQRPL-QLQ \HQLGHQ \DS×ODQPDV× VUHFL JHQHO HNRQRPLN \DS× LoLQGH ´HQIRU-PDV\RQ VHNW|Uµ Q GDKD |]HO ELU NRQXPD \NVHOWPLüWLU %|\OHFH WHNQRORMLNJHOLüPH\HNRüXWRODUDNUHWLPLQKHP|UJWOHQPHVLKHPGH GHQHWOHQPHVLVUHNOLJHQLüOH\HQHQIRUPDV\RQVHNW|UQHEDù×PO×N×O×Q-P×üW×U$\Q×oHUoHYHGHGHùHUOHQGLULOHELOHFHN´PHG\DVHNW|UµGH%DU×ü dDNPXU·D J|UH ´JHUHN LoLQGHNL VHUPD\HQLQ \DS×VDO ELOHüLPL JHUHNVHHPHNVUHoOHULDo×V×QGDQEX\HQLJHOLüHQHQIRUPDV\RQVHNW|U- QQLoLQGHYHRQXQODNRüXWELU\DS×\DVDKLSWLUµ%XQXQODELUOLNWHJD]H-WHFLOLùLQ WRSOXPVDO JHOLüLPH \|QHOLN WHPHO LüOHYLQGHQ X]DNODüPDV× HNVHQLQGH´JHOHQHNVHONLWOHLOHWLüLPDUDoODU×µE\NKROGLQJOHULQELUHU SDUoDV×GXUXPXQDJHOPLüWLU+DEHUFLOLùLQEXKROGLQJOHULQEQ\HVLQGH \HUDODQYH´\HQLPHG\DµRODUDNDQ×ODQ´LQWHUQHWµJLELLOHWLüLPPHFUD- ODU×\ODEXOXüPDV× $GDNO× VLVWHPWDUDI×QGDQUHWLOHQWHNQR- ORMLQLQ\LQHVLVWHPLQo×NDUODU×HNVHQLQGHWXWXOPDV×RODUDNGHùHUOHQGLUL-OHELOLU
<HQL PXKDID]DNkU V|\OHPLQ DLOH NXUXPXQXQ JoOHQPHVL \D GD GLQL\|QHOLPOHULQJoOHQPHVLJLELQRNWDODUGDYDDWOHULQLJHUoHNOHüWLUGL-ùLQHGDLUWXWDUO×ELUYHUL\RNWXU<HQLOLEHUDOL]PLQHNRQRPLSROLWLNDODU× LVH E\N |OoGH \DüDPD JHoLULOPLüWLU %X Do×GDQ PXKDID]DNkUO×ù×Q \HQLOLEHUDOHNRQRPLSROLWLNDODU×LoLQNLWOHVHOU×]D\×UHWPHNWHNXOODQ×-ODQ ELU DUDo ROGXùX GüQOHELOLU 6HUPD\H KDUHNHWOLOLùLQLQ DUWPDV× oDO×üDQ V×Q×IODU×Q KDNODU×Q×Q YH XOXV GHYOHWOHULQ JHULOHPHVL SDKDV×QD |]HOVHNW|UQJoOHQPHVLGHYOHWLQSL\DVDODU×G]HQOHPHNWHQYD]JHoH-UHNSD]DUPHNDQL]PDODU×QDWHUNHWPHVLJLEL\DüDPDJHoLULOHQVL\DVDODU EXEDùODPGDHOHDO×QDELOLU6|]HGLOHQ\HQLVDùSROLWLNDODUoHUoHYHVLQGH GQ\DGDYH7UNL\H·GHVHUPD\HGDUODULoLQGDKDID]ODD\U×FDO×NDQODP×-na gelen GHUHJODV\RQVUHFLPHG\DQ×QLüOHYLQLQYHEXDODQGDNLUHWLP LOLüNLOHULQLQ\HQLGHQWDQ×PODQPDV×\DGDWHNHOOHüPHEDùODP×QGDLUGH-OHQHELOLU gWH \DQGDQ oDO×üDQ V×Q×IODU×Q ND]DQ×PODU×Q× E\N |OoGH JHULOHWHQVUHFLQVDQD\LWRSOXPODU×Q×ELUHNVHQGHWXWDELOPHVL NOWUHO YHELOLüVHO\DS×ODQPDQ×QELUH\VHOJUXSVDONLPOLNOHULQ\DGD|]JUON YH LUDGH JLEL NDYUDPODU×Q ,PPDQXHO .DQW·×Q $\G×QODQPD IHOVHIHVL EDùODP×QGD WHNUDU HOH DO×QPDV×Q× JHUHNWLUPHNWHGLU )UDQNIXUW 2NXOX EXHNVHQGH\DS×ODQoDO×üPDODU×QWHPHOLQLROXüWXUPDNWDG×U
'DQ6FKLOOHU·LQ DùODUDGD\DO×GLMLWDONDSLWDOL]PNDYUDP×\DGD EX oHUoHYHGH HOHüWLULOHELOHFHN PHG\DODüP×ü NDSLWDOL]P \DNODü×P× 0F/XKDQ SRVWIRUGL]PL WDQ×POD\DQ JHQHO EDùODP× ROXüWXU- PDNWDG×UgWH\DQGDQ\HQLLGHRORMLNVUHoOHULQ|QFHNLG|QHPGHNDSL- WDOLVWROPD\DQWRSOXPODUGD\DGD7UNL\HJLELIDUNO×WRSOXPVDO|]HOOLN-OHUH VDKLS RODQ ONHOHUGH GH \HUOHüPH\L EDüDUPDV× WRSOXPVDO Jo NDYUDP× NDUü×V×QGD NOWUHO UHWLPL WRSOXPVDOODüPD\× YH ELOLüVHO JHOLüLPLDUDüW×UDQ)UDQNIXUW2NXOX·QXQGüQFHOHULQGHQ\DUDUODQPD-\× ]RUXQOX N×OPDNWDG×U 7UNL\H YH EHQ]HUL ONHOHULQ %DW×O× DQODPGD ELUD\G×QODQPDGüQFHVLQLYHGHPRNUDVLPFDGHOHVLQLJHUoHNOHüWLUH-PHPHVL %DW×O×ONHOHULOHDUDV×QGDNLIDUNO×O×ù×Q×YHEHUDEHULQGHJHoGH ROVDNDSLWDOL]PLQWHPHOGLQDPLNOHUL\OHNDUü×ODüPDV×QDYHNDEXOHWPH-VLQHQHGHQROPXüWXU
+DEHUPDV·DJ|UHVW\DS×VDONXUXPODUYHNOWUo|]POHQLUNHQ HNRQRPLN DOW\DS×GDQ GRùDQ LOLüNLOHUH GDKD ID]OD Dù×UO×N YHULOPHVL JHUHNOLGLU %X EDùODPGD VLVWHPLQ WRSOXPVDOODüPD\× \|QOHQGLUPHN LoLQ WHPHO DOG×ù× VRQXO QHGHQLQ HNRQRPLN o×NDU×Q× DUWW×UPDN YH NLWOH GHVWHùL\ROX\ODKL\HUDUüLNJoLOLüNLOHULQL\HQLGHQUHWPHNROGXùXJ|] |QQGHWXWXOPDO×G×U F 'ROD\×V×\ODPHG\DGDNLreklam haber LoHULNOHUL\HQLG|QHPGHVLVWHPHNVHQOLELOLüVHO\DS×ODQPDQ×QWRSOXP- VDOODüPDQ×QDUGDODQ×QGDNLEHOLUJLQHNRQRPLSROLWLNJGOHULYHEXQOD-U×QEHVOH\HFHùLNDPXVDOVRUJXODPDSRWDQVL\HOLQLLQFHOHPHNDo×V×QGDQ |QHPOLGLU
÷OHWLùLPLQ0HG\DODùPDV×YHhUHWLP÷OLùNLOHUL
.OWUHO÷OHWLùLPVHO$UDF×O×N
.OWU HNRQRPL SROLWLN YH LOHWLüLP oHUoHYHVLQGH \DS×ODFDN ELU SRVWIRUGL]PWDQ×P×Q×NUL]LQEDüODPDV×QGDQRQ\×ONDGDU|QFHNDSLWD-OL]P LoLQ \HQL ELU \RO WDVDUOD\DQ 0DUVKDOO 0F/XKDQ·D GD\DQG×UPDN RODV×G×U %XQD J|UH NUHVHO LOHWLüLP YH UHWLP DùODU×QD GD\DO× GQ\D
G]HQLNXUDP×WNHWLPYHUHWLPELULPOHULQLQHOHNWURQLNLOHWLüLPDUDo-ODU× \DUG×P×\OD NRRUGLQH RODFDù× NUHVHO SD]DU \HULQLQ WDVDU×P×G×U 0F/XKDQ 6|] NRQXVX HQIRUPDV\RQ DN×ü× HNVHQLQGH IRUGLVW
G|QHPGHQ NDOPD PHUNH]L \DS×ODU×Q NUHVHO oDSWD \D\×OP×ü GDKD NoNWHGDULNoLOHUGHQDUDPDOODU×\DGDKL]PHWOHULVDùOD\DFDù×UHWLP ELoLPLSRVWIRUGL]PLQHQ\DO×QWDQ×P×RODELOLUgWH\DQGDQ0F/XKDQ NXUDP×LoHULVLQGHELUELUL\OHGRùUXGDQLOLüNLNXUPD\DQDWRPL]HELUH\-OHUHGD\DO×\DS×\×\FHOWPLüWLU%XEDùODPGD0F/XKDQ NOWUHO UHWLPLQHùLWLPLQYHELOLüVHOJHOLüLPLQYDURODQ\DS×ODU\HULQHLOHWLüLP DUDoODU×]HULQGHQVUHFHùL\HQLELUWRSOXPVDOODüPDELoLPL|QHUPLüWLU g]JUOù ELUH\VHOWNHWLPVHoHQHNOHULQLQDUWPDV×ELUH\OHULQJHUHN- VLQLPOHULQLNDUü×ODPDV×YHELUH\VHOIDUNO×O×NWHPHOLQGHHOHDODQEX\DN-ODü×PSRVWIRUGLVWVUHFLQD\U×OPD]SDUoDV×RODQPHG\DODüPDQ×Q anaa-N×P oHUoHYHVLQL ROXüWXUPDNWDG×U +DEHUPDV F LVH EX VUHFLQ PRGHUQ WRSOXPODUGD \D\J×Q SDWRORMLOHUH QHGHQ ROGXùXQX o|]POH\HUHN PHG\DODüPDQ×Q QHJDWLI \|QQ RUWD\D NR\PXüWXU $QDN×P\DNODü×PODUGDNLWHNQRORMLNEHOLUOHQLPFLOLùHNDUü×Q+DEHUPDV Do×V×QGDQLOHWLüLPLQPHG\DODüPDV×VUHFLPRGHUQVLVWHPLQWPNXUXPODU× ]HULQGHQJoLOLüNLOHULQLQUHWLOGLùLJHQHOPHG\DODüPD DUDF×ODQG×UPD VUHFLQLQ SDUoDV×G×U %X EDùODPGD VLVWHP WDUDI×QGDQ \|QOHQGLULOHQ \D\×QF×O×NVHNW|UWPROXPVX]OXNODU×QDNDUü×QVDùO×NO×WRSOXPVDOODü-PD\DYHHOHüWLUHOELOLQoJHOLüLPLQH\|QHOLNELUSRWDQVL\HOWDü×PDNWDG×U +DEHUPDV F
+DEHUPDV·×Q NXUDPODU× EDùODP×QGD PRGHUQ VLVWHPLQ \HQL ELU LGHRORMLN DüDPD\D JLUPHVL YH o×NDUODU×Q KL\HUDUüLN UHWLPLQH GD\DO× PRGHUQWRSOXPVDOODüPD\×NUHVHO|OoHNWH\D\PDV× EHOOLELUPDQW×ù×Q GüQüYH\DüDPELoLPOHULQLQUDV\RQHO\DGDDOWHUQDWLIVL]J|UOPHVL-QL JHUHNWLULU F 'ROD\×V×\OD Jo, para YH EDüDU× JLEL DUDoVDOF×
PRGHUQPDQW×ù×üHNLOOHQGLUHQEDüO×FDELOLüVHOPHG\DODUGLOVHODUJPDQOD- U×UHWHQLOHWLüLPPHG\DV×ROPDGDQID]ODLüH\DUDPD\DELOLU%XoHUoHYH-GHHOHüWLUHONXUDP×QoDO×üPDDODQODU×QGDQELULRODQPHG\DQ×QVRQN×UN \×O×NDSVD\DQG|QHPGHGLùHUVW\DS×VDONXUXPODUDUDV×QGDQV×\U×ODUDN LGHRORMLN \HQLGHQ UHWLPLQ PHUNH]LQH RWXUGXùX NDEXO HGLOHELOLU úOHWLüLP|UJWOHULQLQV|]NRQXVXLüOHYLDo×V×QGDQ:HEHU\HQELUNDYUDP RODQPHüUXOXNUHWLPLVLVWHPLQ|QHPOLJHUHNVLQLPOHULDUDV×QGDG×U%X EDùODPGDIDUNO×NDQDOODUDYHIRUPDWODUDVDKLS\D\×QF×O×NVHNW|UUHW-WLùLKHUPHWLQOHVLVWHPPDQW×ù×Q×P]DNHUHHGHUgWH\DQGDQVLVWHPLQ LOHWLüLPPHG\DV×V|]NRQXVXROGXùXQGDP]DNHUHOHUDo×NDQODPODUD
GD\DQPD] GDKDoRNVWUDWHMLNNDQG×UPD\DGD\DO×LOHWLüLPVUHoOHULNXO-ODQ×O×UYHJFHGD\DO×U×]DKDOLUHWLOLU +DEHUPDV F %|\OHFH NUHVHO oDSWD EHQ]HüWLNoH \HUHO DQODPGDNL NHQGL JHUoHN VRUXQODU×Q-GDQ NRSDQ JD]HWHFLOLN GLVLSOLQOHUL V|] NRQXVX VWUDWHMLN VUHoOHUL GHYDP HWWLUPHN EDùODP×QGD JLGHUHN ]RUODQPDNWD \D GD PHüUXOXN UHWLPLDo×V×QGDQ|QHPLQL\LWLUPHNWHGLU
0HG\DQ×Q\HQLGXUXPXQXRUWD\DNR\DQLoHULNWLSLRODUDNreklam
haberler ]HULQH \DS×ODQ\DS×ODFDN o|]POHPHOHU WRSOXPXQ \HQL
\DS×V×YHNOWUHOUHWLPLQKHJHPRQLNLüOHYLEDùODP×QGDOLEHUDOJD]H-WHFLOLùLQ NRQXPX Do×V×QGDQ D\G×QODW×F×G×U Reklam haberlerin UHWLFLVL LVH JQP]Q ED]× PHG\D oDO×üDQODU×Q×Q GD DUDODU×QGD EXOXQGXùX
\HQLRUWDV×Q×IYHNOWUHODUDF×ODUG×U
%LUH\OHULQPHVOHNOHUL\OHEDùODQW×O×RODUDNNOWUHODo×GDQNRQXP-ODQG×U×OPDODU× EDùODP×QGD 3LHUUH %RXUGLHX·QXQ NOWUHO
DUDF×ODU NDYUDP× NXOODQ×OPDNWDG×U %DùODQW×O× ELU GLùHU NDYUDP RODUDN \HQLRUWDV×Q×ILVHLUGHOHQHQHNRQRPLN\DS×LoHULVLQGHNOWUHODUDF×OD-U×QDLWROGXùXWRSOXPVDOV×Q×IRODUDNGüQOHELOLU.OWUHODUDF×ODUYH \HQLRUWDV×Q×IKHPUHNODPKDEHUOHUGHNLLoHULNOHULQUHWLFLVL ED]×GXUXP- ODUGDKDEHUND\QDù× YHEDüO×FDWNHWLFLVLKHPGHEXLoHULNOHUGHVXQX-ODQ\DüDPELoLPOHULQLQWHPVLOFLVLRODUDNJHQLüNLWOHOHULQVLVWHPHEDùO× WXWXOPDV×QGDNLOLWUROR\QDPDNWDG×U 'DùWDü YH $\U×FD \LUPLQFL \]\×O ER\XQFD GHYDP HGHQ WDULKVHO VUHo NOWUHO DUDF×ODUODLüoLV×Q×I×DUDV×QGDNLVR\EDù×Q×QLQFHOHQPHVLQLGHRODV×N×O-PDNWDG×U
%RXUGLHX·\D J|UH NOWUHO DUDF×ODU UHVPL EURNUDVLGHQ |]HO VHNW|UH YH QLYHUVLWHOHUH NDGDU \D\×OP×üW×U %X EDùODPGD %RXUGLHX·QXQNDYUDP×0D[:HEHU·LQ EURNUDWLNOHüPHYHRUJDQLN
WRSOXP WH]OHULQLQ L]LQL WDü×U gWH \DQGDQ PRGHUQ KL\HUDUüLOHUL YH
EURNUDWLNOHüPH\LHNRQRPLNo×NDUD\|QHOLN|UJWOHQPHYHWRSOXPVDO oRùXQOXùDNDUü×o×NDUDUD\×ü×WHPHOLQGHLQFHOH\HQ+DEHUPDVLVHVLVWH- PLQG×ü×QGDELUH\OHULQGD\DQ×üPD\DGDHOHüWLUHOVRUJXODPD\|QQGH-NLJHOLüLPLQHRODQDNYHUHQDQWURSRORMLN\DS×ODU×QPRGHUQWRSOXPGDGD YDUO×ù×Q×VUGUGùQVDYXQPDNWDG×U F %|\OHFH+DEHUPDV
EURNUDWLNOHüPHYHVLVWHPDUDF×ODU× PHG\DODU NDYUDPODU×oHUoHYHVLQGH ELUH\WHPHOLQGHo|]POHPHOHUHJLUPH]%XGXUXPHOHüWLUHONXUDP×Q .DUO0DU[·ODELUOLNWHWHPHOLRODQ.DQW·×QKPDQLVW\DNODü×P×\ODDo×N- ODQDELOLU'ROD\×V×\OD+DEHUPDV.DQW·×Q HYUHQVHOELOLüVHONDWH-JRULOHU DG×Q× YHUGLùL LQVDQ WUQQ WRSOXPVDO VRUJXODPD\D \D GD DGDOHWDUD\×ü×QD\|QHOLNHùLOLPOHULQLQ|UJWODUDF×ODU×RUWDGDQNDOG×-UDELOHFHùLQL VDYXQPDNWDG×U %X EDùODPGD LQVDQ×Q JHUoHN GHùHULQH X\JXQELUNOWUHOUHWLPYHNDPXVDO\D\×QF×O×NRODV×G×U%RXUGLHX·QXQ \DNODü×P×LVHELUH\OHULQWHNLORODUDNKD]\DGDWNHWLPWHPHOOLWRSOXP-VDO NRQXPODU×QD LQHU YH LGHRORMLN \HQLGHQ UHWLPLQ GHYDP HWPHVLQL EXQDGD\DQG×U×U %RXUGLHX %XEDùODPGD%RXUGLHX·QXQKPD-QLVW\|QGDKDD]EHOLUJLQGLU%XQXQODELUOLNWHreklam haberJLELNDSL-WDOLVWWLFDULNOWUHOUHWLPLQNHQGLHWLNV×Q×UODU×Q×]RUODG×ù×ELUROJXV|] NRQXVXROGXùXQGDLVHKHULNLGüQUQGHJ|UüOHULQGHQ\DUDUODQ×-ODELOLU
%RXUGLHX·\D J|UH NOWUHO DUDF×ODU NDYUDP×\OD WDQ×PODQDELOHFHN RODQ \HQL NoN EXUMXYD]L JHQHO RODUDN KL]PHW VHNW|U WDQ×P×QD X\DQ LüOHUGHoDO×üPDNWDG×U(Q|QHPOLLüOHYOHULVHPEROLNGHùHULRODQPDOYH KL]PHWOHUL UHWPHNWLU (QWHOHNWHO VHUPD\HGHQ IDUNO× RODUDN kOWUHO VHUPD\HJHUHNWLUHQEXLüOHUGHLQVDQODUD KD]DU]XYH\DüDPELoLPLVDW×ü× \DS×OPDNWD E|\OHFHWNHWLPLoLQ\ROJ|VWHULOPHNWHGLU%RXUGLHXEXQ-ODU×QDOG×NODU×HùLWLPOHULQEHQ]HUOLNLoHUHQDODQODUGDNLHQL\LQLYHUVLWH GHUHFHOHULQH J|UH GDKD D] VD\J×Q ROGXùXQX GD LGGLD HWPHNWHGLU %X üHNLOGH \DS×ODQ LüOHUL JHQHO RODUDN NOWUHO WDNOLWoLOLNNOWUHO WHPVLOFLOLN RODUDN WDQ×POD\DQ %RXUGLHX NOWUHO DUDF×ODU×Q EX \ROOD EHOOL ELU \DüDPELoLPLYHV|\OHPL]HULQGHQVDKLSROPDG×NODU×JHOLUVHYL\HVLYH \NVHN NOWU VDKLSPLüOHU JLEL WHPVLO HWWLNOHULQL EHOLUWPHNWHGLU %X EDùODPGD WNHWLFLOHULQ DOG×ù× KD]]×Q HQ \NVHN G]H\H o×NDUW×ODUDN WNHWLPLQYHKD]]×Q\FHOWLOPHVLJHQHORODUDNDPDoODQDQKHGHILROXü-WXUPDNWDG×U %RXUGLHX
%RXUGLHX·QXQ \HQL RUWD V×Q×I× YH WNHWLPH GD\DO× WRSOXPVDO NRQXPODU×Do×NODUNHQVD\G×ù×SURIHV\RQHOOHUDUDV×QGD\HQLWLSJD]HWHFL-OHUGH YHJHQHORODUDNPHG\DoDO×üDQODU× EXOXQPDNWDG×U YH
<HQLWLSPHG\DoDO×üDQODU×YHEXQODU×Q\|QHWLFLOHULUHWWLNOHULLOH- WLOHUYH\DüD\×üODU×EDùODP×QGDYDURODQNOWUHO\DS×LoHULVLQGH|]HOOLN-OH|QHo×NDU×ODELOLU%XQODUKHPUHWLFLYHWNHWLFLRODUDNKHPGH\DüDP ELoLPOHUL LOH EDù×PO×DOW V×Q×IODU LoLQ URO PRGHOLGLU 5HNODPODU GD EX DUDF×ODU×Q NOWUHOLGHRORMLN UHWLPLGLU YH KHJHPRQ\DQ×Q DUDF× RODUDN NRQXPODQG×U×ODELOLU/LEHUDOPHG\DNXUDPODU×Do×V×QGDQGDEXWULoH-ULNOHULQ YH ROXüWXUGXùX V|\OHPLQ JD]HWHFLOLN HWLùL EDùODP×QGD GHùHU-OHQGLULOPHVL oHOLüNL \DUDWDQ GXUXPODU×Q RUWD\D NRQXOPDV× Do×V×QGDQ DQODPO×G×U
<HQL6|\OHP÷GHRORMLYH0HG\D5HNODP÷OLùNLVL
*QP]GH \DüDQDQ NOWUHO YH LGHRORMLN GHùLüLP VUHoOHULQLQ Do×NODQPDV×\LUPLQFL\]\×OER\XQFDOLEHUDONDSLWDOLVWX\JXODPDODU×Q G×ü×QGDNDODQWRSOXPODU×QGDoDO×ü×OPDV×Q×JHUHNWLUPHNWHGLU6|]NRQX-VX NDSLWDOLVW ROPD\DQ \RO \LUPLQFL \]\×O ER\XQFD %DW× $YUXSD YH .X]H\$PHULND·GD\DüD\DQODUDGHQNELUQIXVXPRGHUQVDQD\LWRS-OXPVDOODüPDV×QDNDWP×üW×U%XEDùODPGDYDURODQVUHFLQDo×NODQPDV× Do×V×QGDQ IRUGL]PGHQ SRVWIRUGL]PH JHoLüLQ WHPHO DO×QPDV× PRGHUQ WRSOXPODU×Q×QWPQLoHUHQELUPRGHONXUXOPDV×QDRODQDNYHUPHNWH-GLU 6RV\DOLVWGHYOHWoL WRSOXPODU×Q PHUNH]L |UQHùL RODUDN 6RY\HWOHU %LUOLùL·QLQ IRUGLVW NLWOH UHWLPLQLQ X\JXODQPDV× Do×V×QGDQ J|VWHUGLùL EDüDU× +HIIHUQDQ EX\DNODü×P×GHVWHNOH\HQELUEXOJXGXU/LEHUDOL]P ID\GDF×O×N YH LüOHYVHOFLOLN IHOVHIHOHUL oHUoHYHVLQGH IDUNO× o×NDU JUXSODU×Q×Q ELUELULQL GHQJHOH\HUHN WRSOXP \DUDU×QD YHULPOL ELU \DS× ROXüWXUDFDù× GüQFHVLQH GD\DQPDNWDG×U %XQD NDUü×Q ELUoRN IDUNO×GüQVHODN×PDUDV×QGDELU\RODUD\DQNDSLWDOLVWVDQD\LWRSOXP-ODU×Q×Q EWQOHüLN ELU PRGHOH NDYXüPDV× 0DU[·×Q NXUDPODU×QGDQ \DUDUODQDQ :HEHU VD\HVLQGH PPNQ ROPXüWXU gWH \DQGDQ V×Q×IVDO PFDGHOH NDUü×V×QGD WRSODP ID\GD UHWLPLQH \|QHOLN KL\HUDUüLN ELU |UJWOHQPHQLQWPWRSOXPDHJHPHQROPDV×Q×VDYXQDQ:HEHU VDGHFH %DW×$YUXSD YH .X]H\$PHULND·\× HWNLOHPLü GHùLOGLU %X EDù- ODPGDNRUSRUDWL]P RUJDQL]PDF×O×N YHEURNUDWLNOHüPHWPVDQD\LWRS-OXPODU×QGD VL\DVDODU× HWNLOHPLüWLU +DEHUPDV F 'ROD\×V×\OD PRGHUQWRSOXPODU×QKHSVLD\Q×PDQW×ù×QYHDUDoVDOF×DN×OF×O×ù×QIDUNO×
\RUXPODU×Q× X\JXOD\DQ VL\DVDODU×Q HVHUL RODELOLU )UDQNIXUW 2NXOX GüQUOHULQLQPRGHUQVRUXQVDO×QND\QDù×Q×DUDUNHQ PONL\HWNRQX- VXNDGDUWRSOXPVDOJFHOGHWXWDQVHoNLQOHULQHJHPHQOLùLQLGHLUGH-OHPHOHULEXEDùODPGD|QHPOLGLU $GRUQR
/HRQLG (IURPRYLFK *ULQLQ 6RY\HWOHU %LUOLùL·QGH NOWUHO UHWLP VDQDW YH VSRU JLEL DODQODUGD HWNLQOLN J|VWHUHQ ü|KUHWOHUGHQ NXUXOXWRSOXPVDOELUNHVLPEXOXQGXùXQX|QHVUPHNWHGLU=DPDQ×Q PHG\DV× ]HULQGHQ GH \DüDPODU× VXQXODQ EX NHVLP NDSDO× ELU \DS× LoHULVLQGHUHVPLEURNUDVL\OHLoLoHJHoPLüYHLGHRORMLNUHWLPLQGHYD-P×QGD|QHPOLELUUROVWOHQPLüWL*ULQLQV|]NRQXVXü|KUHWOHULQKDOND VXQXPXQGD´EDüDU×µ´HPHNoLKDONDKL]PHWµYH´VD\J×QO×NµJLELNDY-UDPODU×Q V×NoD |QH VUOGùQ |WH \DQGDQ EX NHVLPH JLUPHN LoLQ JHUHNHQ |OoWOHULQ VEMHNWLI YH GHùLüNHQ ROGXùXQX EHOLUWPHNWHGLU .DOG×NLJHUoHNWHQEDüDU×O×ELUoRNVDQDWo×EXVXQXPODUGDQG×üODQDELO- PLüWL%|\OHFH6RY\HWWRSOXPXQGD%DW×·O×NOWUHODUDF×ODUD\DGDJ|V-WHULGQ\DV×ü|KUHWOHULQHEHQ]H\HQ DQFDNGDKDN×U×OJDQELUoHUoHYHGH \DüD\DQVHoNLQELUNHVLPYDUROPXüWXU *ULQLQ %XEDùODP-GD JQP]Q \NVHOHQ SD]DU× YH JHoLü HNRQRPLVL RODQ 5XV\D·\DüD\DQVHoNLQELUNHVLPYDUROPXüWXU *ULQLQ %XEDùODP-GD NOWUHOUHWLPLQK×]OD$%'PHUNH]OLNUHVHOWLFDULNOWUHOUHWLPH HNOHPOHQGLùLV|\OHQHELOLU
6RY\HWOHU·GHNLNOWUHOUHWLPLQGLùHUPRGHUQWRSOXPODUODRODQ EHQ]HUOLùLQHNDUü×Q reklam haberVRUXQVDO×WHPHOGHNDSLWDOLVWWRSOXPOD- UD|]JELUROJXRODUDNNDEXOHGLOHELOLU%XEDùODPGDJQP]GQ-\DV×QGD SL\DVD HNRQRPLOHULQLQ HQ E\ù RODQ$%' VRQUDGDQ \D\- J×QODüDQELUoRNNOWUHOJHOLüPHQLQLONWDQ×PODQG×ù×ONHRODUDN|QH-PLQLNRUXPDNWDG×U%XQXQODELUOLNWH%ULWDQ\DN|NHQOLOHULQHüGH\LüOH $QJOR6DNVRQODU×Q \DüDG×ù× ONHOHU GH HNRQRPLN YH NOWUHO Do×GDQ $%'·\H EHQ]HUOLN J|VWHUPHNWHGLU %|\OHFH $%' YH %ULWDQ\D JLEL %DW×·O× ONHOHU NDSLWDOL]PLQ \DUDWW×ù× HüLWVL] GXUXPODU NDUü×V×QGD VLV-WHP VUHoOHULQLQ YH KL\HUDUüLOHULQ VUGUOHELOPHVLQH \DUG×P HGHQ \HQL \DS×ODU×Q LON RUWD\D o×NW×ù× E|OJHOHU RODUDN NRQXPODQG×U×OPDNWD-G×UReklam haberlerinYHEXQODU×QPHG\DGDROXüWXUGXùXROXPVX]OXN- ODU×QoHüLWOL|UQHNOHULQH$%'·GHUDVWODQ×OPDNWDG×U%XEDùODPGDDQDD-N×PDUDüW×UPDODULoHULVLQGH\HUDOPDNODELUOLNWH reklam haber VRUXQVDO×
HNVHQLQGHPHG\D\×LQFHOH\HQOLEHUDOoDO×üPDODU×QNRQX\XHOHüWLUHOELU WDY×UODLüOHGLNOHULV|\OHQHELOLU%XHNVHQGHNLDUDüW×UPDODUreklam haber VRUXQVDO×Q×EHOOLELULoHULNWU\DGDKDEHUIRUPXQXQVRQXFXRODUDN DOPD\×S PHG\DQ×QJQP]GHNL\DS×V×YHWRSOXPODRODQLOLüNLVLEDù-ODP×QGDLUGHOHPHNWHGLU $%'V|]NRQXVXROGXùXQGD´UHNDEHWLGHDOLµYH´WRSOXPXQHQL\L KDEHUFLOLN\DSDQ×|GOOHQGLUHFHùLµGüQFHVL JQP]GHUHNODPYH-UHQOHULQVHNW|UOHLOLüNLOHULEDùODP×QGDüSKHOLKDOHJHOPLüWLU.RQX\X DQD\DVDOWHPHOGHHOHDODQ(GZLQ%DNHU·D J|UHEDù×PV×]O×NVRQ-UDV×QGD $%' EXUMXYD NDPXVXQXQ o|]OüQ L]OH\HQ G|QHPGHQ EDüOD\DUDNEDV×Q×QUHNODPDOPDV× KDEHUJ|UQWVYHULOPLüUHNODP-ODU ROPDGDQ GD LoHULùL YH PHG\D |UJWOHULQL HWNLOHPHNWHGLU %X EDù-ODPGD UHNODP×Q \D\×QF×O×ù×Q SDUoDV× KDOLQH JHOPHVL VL\DVDOSDUWL]DQ JD]HWHFLOLùLQ JHULOH\LüL NDGDU HVNLGLU 5HNODPYHUHQOHUOH L\L LOLüNLOHUL VUGUPHGüQFHVLLGHRORMLNDo×GDQ\XPXüDNUHNODPYHUHQVHUPD\H V×Q×I×Q× UNWPHNWHQ oHNLQHQ ELU KDEHUFLOLùH QHGHQ ROPDNWDG×U %X GXUXP JHUoHNWH NDPXVDO VRUJXODPDGDQ NDo×QPD DQODP×QD JHOHQ REMHNWLIKDEHUFLOLNV|\OHPL\OHGHEHVOHQPLüWLU6RQXoWDKDEHULoHULùL-QLQUHNODPODHQD]×QGDQWHUVGüPH\HFHNRODQODUGDQVHoLOPHVLUHNODP DOPDQ×Q NDo×Q×OPD] VRQXFXGXU %DNHU 0RGHUQ oDùGD JD]HWHFLOLùLQUHNODPJHOLULQHEDù×PO×KDOHJHOPHVL GHPRNUDVL\HGHùLO NkU×PDNVLPL]HHWPH\H\|QHOLN\D\×Q\DSDQJD]HWHFLOLùLGRùXUPXüWXU %XGXUXPLVHPHG\DDODQ×QGDVDYXQXODQUHNDEHWLGHDOLQLQGHPRNUD-VLQLQJHOLüLPLQHKL]PHWHWWLùLGüQFHVL\OHoHOLüPHNWHGLU %DNHU
%HQ]HUüHNLOGH$%'·GHWHOHYL]\RQKDEHUFLOLùLQLQLONG|QHPOHULQ-GH ILUPDODU×Q KDEHU SURJUDPODU×QD VSRQVRU ROPDV× \ROX\OD EDüOD\DQ
reklam haber LOLüNLVL ILUPDODU×Q LPDM×QD ]DUDU YHUHELOHFHN KDEHUOHULQ
HOHQPHVLQH QHGHQ ROPXüWXU 0LWFKHOO 'DKD VRQUDODU× LVH UHVPLNRPLV\RQODUFDKDEHULQUHNODP×QYHVSRQVRUXQWDQ×PODU×\DS×OD-UDN KDEHU NDYUDP× \HQLGHQ G]HQOHQPLüWLU %XQD NDUü×Q L]OH\LFLQLQ \DQ×OW×OPDV×QD\|QHOLNVWUDWHMLOHUHGD\DO×UHNODPYHUHQ\D\×QF×LOLüNLOHUL SHNoRNIDUNO×\ROGDQLoHULùLHWNLOHPH\HGHYDPHWPLüWLU*QP]GH HOHNWURQLNPHG\DIRUPDWODU×\ROX\ODJHUoHNOHüWLULOHQQHZVFRPPHUFLDOV,
VRQXoODUGRùXUPDNWDG×U0HVOHNLDo×GDQLVHGXUXPLONHOLGDYUDQPD\D oDO×üDQJD]HWHFLOHULoLQLüLQLND\EHWPHULVNLQLEHUDEHULQGHJHWLUPHNWH-GLU 0LWFKHOO
/LEHUDO\DNODü×PLoLQGHNDOPDNODEHUDEHU$PHULNDQJD]HWHFLOLùL-QLQGXUXPXQDLOLüNLQHOHüWLUHO\DNODü×PODURUWD\DNR\DQ1HLO+HQU\·H J|UH reklam haber |]HOOLNOH KDONOD LOLüNLOHU VHNW|U LoLQ ILUPD WDQ×W×PODU×QGDYHSROLWLNNDPSDQ\DODUGD\D\J×QRODUDNNXOODQ×OPDNWD-G×U %XQXQ \DQ× V×UD reklam haberler YH \DüDP ELoLPL VXQXPODU×Q×Q JHUoHNOHüWLULOGLùLNR]PHWLNVHNW|U$%'·GHPLO\DUODUFDGRODUO×NSDUD-Q×QDNWDU×OG×ù×E\NELUHQGVWULKDOLQHJHOPLüWLU.DOG×NLEXVHNW|UH LOLüNLQ reklam haberlerin \D\×QODQPDV× LoLQ $%' JLEL 7UNL\H·GH GH PHG\D\DFLGGLSDUDODU|GHQPHNWHGLU+HQU\LüOHYVHOFLELU\DNODü×POD PHG\DQ×QWRSOXPXELOJLOHQGLUPHJ|UHYL]HULQGHGXUPDNWDYHreklam
haberinPHG\DQ×QJHUoHNLüOHYLQLHQJHOOHPHVLQLQ\DQ×V×UDHWLNLONHOHUL
GH WHKGLW HWWLùLQL EHOLUWPHNWHGLU gUJW LoLQGH reklam haberlerin \DS×O-PDV×VUHFLLVHHGLW|UOHULQYHEDV×Q×QKDEHU\DSPD|]JUOùQEDVN× DOW×QDDOPDNWDG×U YH
$YXVWUDO\D·GD\DüDPELoLPLPDJD]LQOHUL]HULQGHQ\DS×ODQELUDUDü- W×UPDUHNODPPDJD]LQOHüPHKDEHUFLOLNHNVHQLQGHNLLOLüNLOHULQ\D\×Q- F×O×ù×QJHQHO\DS×V×QDHWNLOHULQLQDQODü×OPDV×Do×V×QGDQ\DUG×PF×RODEL-OLU *HQHO RODUDN QOOHULQ \DüDPODU× JHQoOLN KDEHUOHUL P]LNILOP SL\DVDV×NDG×QHUNHNLOLüNLOHULKRELOHUVSRUVDùO×NO×\DüDPYHNLüLVHO EDN×PJLELNRQXODUD\HUYHUHQEXWU\D\×QODUGD\DüDPELoLPLVXQXP-ODU×EDüDWLoHULNRODUDN|QHo×NPDNWDG×U6|]NRQXVXVXQXPODUGDoRN VD\×GD UHNODP YH EXQODU×Q \DQ× V×UD EHQ]HU UQOHUOH LOJLOL KDEHUOHU NXOODQ×OPDNWDG×U'RùUXGDQEHOOLELUPDUNDQ×QUQQDU]XGX\XOD-FDN YH VDW×Q DO×QPDV× JHUHNHQ ELU QHVQH RODUDN WDQ×WDQ KDEHUOHU GH ROGXNoD \D\J×QG×U 'DYLG 0F.QLJKW UQQ DU]X GX\XODFDN WDQ×W×P×Q×QVUHNOLDO×QDQELUFUHWNDUü×O×ù×QGDKDEHUIRUPDW×QGD\D GDLOJLOLKDEHULQUHNODPODLoLLoHJHoPLüüHNLOGH\DS×OPDV×GXUXPXQX
reklam
haberRODUDNWDQ×PODPDNWDG×U0F.QLJKWUHNODPYHUHQVHNW|UOH-UH |UQHN RODUDN NR]PHWLN VHNW|U ]HULQGH GXUPXüWXU 5HNODPD E\NEWoHOHUD\×UDQNR]PHWLNVHNW|UUQOHULQLüH\DUDUO×ù×Q×VRU-JXOD\DQ HOHüWLUHO LoHULN HQJHOOHQHUHN NRUXQPDNWDG×U +HP $%'·GH
KHPGH$YXVWUDO\D·GD\DS×ODQoDO×üPDODUGDQHOGHHGLOHQEXEXOJXODU KDEHUL\DSPDNNDGDU \DSPDPDQ×QGDreklam haberleriGHVWHNOH\HQELU WDY×UROGXùXVRQXFXQXRUWD\DNR\PDNWDG×U 0F.QLJKW
Reklam
haberlerinQHGHQROGXùX\DQO×üELOJLOHQGLUPHYHDOGDWPD-Q×Q VDGHFH PDJD]LQ \DüDP ELoLPL \D GD VSRU JD]HWHFLOLùL JLEL EHOOL IRUPDWODUD YH EHOOL L]OH\LFL\H \|QHOLN ROGXùX GüQOHELOLU *HUoHNWH LVH UHNODPODU YH KDEHUOHU oHUoHYHVLQGH J|UOHQ EX WU \DQ×OWPDODU EXQODU×QG×ü×QGDNL´FLGGLµKDEHULoHULNOHULQHGDKLV×]DUDNJD]HWHFLOLùL WHKGLW HWPHNWHGLU $YXVWUDO\D·GDQ YHULOHQ |UQHNWH PHG\D DODQ×QGD oDO×üDQELUVWG]H\\|QHWLFLJD]HWHFLOHUL´LoHULNVDùOD\×F×ODUµRODUDN WDQ×PODPDNWDG×U$\Q×\|QHWLFL\HJ|UHPHG\D\D\×QODU×´UHNODPSODW- IRUPODU×G×Uµ%LUEDüND\|QHWLFLLVHJD]HWHOHULQUHNODPODU×QRNX\XFX-\DXODüPDV×LoLQYDUROGXùXQX KDEHUOHULQLVHUHNODP×YH\D\×Q×oHNLFL N×OPDN LoLQ UHNODPODU×Q oHYUHVLQH \HUOHüWLULOGLùLQL VDYXQPDNWDG×U 0F.QLJKW %X\DNODü×PODU×QHWLNLONHOHULQYHJD]HWHFLOLùLQ WRSOXPVDOLüOHYOHULQLQG×ü×QDo×NW×ù×Do×NW×U6|]NRQXVXNRüXOODUDOW×Q-GD WP WRSOXPVDO ROJXODU× o×NDU DUD\×ü× HNVHQLQGH HOH DODQ VLVWHP PDQW×ù×YHRQXQOLEHUDOLGHRORMLVLDo×V×QGDQJD]HWHFLOLNHWLùL\D\×QF×O×N DODQ×QGDHQJHOROXüWXUDQELUVRUXQKDOLQHJHOHELOLU
$PHULNDQ WHOHYL]\RQ KDEHUFLOLùLQLQ |QFOHULQGHQ (GZDUG 6 0XUURZ EL\RJUDILVLQGH ´KDEHULQ WLFDUL PHWD RODUDN J|UOPHVLQL YH LoHULùLQND]DQoVDùODPD\D\|QHOLNVHoLOPHVLQLKDEHUFLOLùLQVRQXRODUDN WDQ×PODP×üW×Uµ DNWDUDQ 6SHUEHU *D]HWHFLOLùLQ LüOHYOHULQLQ WRSOXP Do×V×QGDQ VDùODG×ù× ID\GD SDUDVDO RODUDN |OoOHELOLUOLùLQ |WH-VLQGHGLU (WLN LONHOHULQ WHPHOLQGH \DWDQ EX GXUXP KHU üH\L SDUDVDO o×NDUDJ|UH|OoHQVLVWHPLoLQVRUXQROXüWXUDELOLU$GDP6PLWK·GHQEHUL LUGHOHQHQJ|UQPH]HOYHNLüLVHOo×NDUoDW×üPDODU×\ROX\ODSD]DUGDROXüDQ GHQJHLQVDQGRùDV×QGDEXOXQDQYHSDUDVDOo×NDUOD\DGDUDV\RQHOOLNOH Do×NODQPDV×RODV×ROPD\DQELUoRNGHùHULYHNXUXPXGHùHUOHQGLUHPH] %|\OHFHKDEHUFLOLNHWLùLQLQGXUXPXQDEHQ]HUELUELoLPGHDLOHGD\D-Q×üPD\DGDPHVOHNLDKODNJLELNXUXPODUGDOLEHUDOVL\DVDODU×QWHKGLGL DOW×QGD NDODELOLU 0F.QLJKW %X QRNWDGD 0F.QLJKW OLEHUDO PHG\DNXUDPODU×Q×QRUWD\DNR\GXùXJD]HWHFLOLNHWLùLLONHOHULQLQ\LQH OLEHUDOSROLWLNDODUODoDW×üW×ù×QDGDLU|UQHNOHUYHUHUHN\DüDQDQoHOLüNL\L RUWD\DNR\PDNWDG×U
%DNHU +HQU\ YH 0F.QLJKW JLEL DUDüW×UPDF×ODU×Q +DEHUPDV·×Q GüQFHOHULQL YH HOHüWLUHO NXUDP× GHVWHNOH\HQ EXOJXODU× RUWD\D NR\-GXNODU×QGDQV|]HGLOHELOLUgWH\DQGDQLüOHYVHOFLIHOVHIHYHID\GDF×O×N \DNODü×PODU×GLNNDWHDO×QG×ù×QGD OLEHUDOSL\DVDHNRQRPLVLSROLWLNDODU DLOH YH HWLN JLEL \DS×ODU D\Q× WRSOXPVDO ´EQ\HQLQµ RUJDQL]PDQ×Q SDUoDODU×RODUDNNDUü×P×]Do×NPDNWDG×U%XEDùODPGDOLEHUDOHOHüWLUHO- OLùLQV|]NRQXVX\DS×ODUDUDV×QGDNLD\U×O×NYHoDW×üPD\×RUWD\DNR\PD- V×OLEHUDOL]PLQNHQGLVL\OHoHOLüHFHNWLU%HQ]HUüHNLOGHNOWUHQGVWUL-OHUL \DNODü×P×QD YH %DW× PRGHUQOHüPHVLQLQ N|NWHQ HOHüWLULOPHVLQH NDUü×úQJLOL]úüoL3DUWLVLHOL\OHGHVWHNOHQHQ´\DUDW×F×HQGVWULOHUµV|\OH-PL PHG\D VHNW|UQGHNL \DN×QVDPD KDOLQH GX\XODQ WHSNL\L VLVWHPH HNOHPOHPH oDEDV× RODUDN J|UOPHOLGLU +HVPRQGKDOJK 'ROD\×V×\OD NDSLWDOL]P LOH X]ODü× DUD\DQ \DNODü×PODU×Q PRGHUQ WRS-OXPODUGDVUHNOLWHNUDUODQDQNUL]OHUHV|\OHPGHùLüLNOLùLQHGD\DO×N×VD YDGHOLo|]POHUUHWPHQLQ|WHVLQHJHoPHOHUL]RUGXU
'L\DOHNWLNPDWHU\DOL]PHGD\DO×0DUNVLVWIHOVHIH\DüDQDQER]XN-OXNODU×JHQHOHNRQRPLN\DS×Q×QYHWDULKVHOVUHFLQSDUoDV×RODUDNHOH DOPDNWDG×U 0DUNVLVW IHOVHIH SUDNVLVLQL WHPHOGH WRSOXPVDO \DS×\× GHùLüWLUPHN]HULQHNRQXPODQG×UPDNWDG×U )XFKV gWH\DQ-GDQ VW\DS×\× ROXüWXUDQ NXUXPODU×Q KHJHPRQ\D\D ROGXùX NDGDU |]JUOHüPH\H GH GHVWHN YHUGLùL GüQFHVL o|]POHPHOHUH \HQL ELU ER\XW ND]DQG×UP×üW×U d|]POHPHOHULQ ND]DQG×ù× EX ER\XW .DQW·×Q HNRQRPL SROLWLN NOWU YH LQVDQ ELOLQFL DUDV×QGD EDùODQW× NXUGXùX HOHüWLUHO IHOVHIHVLQLQ .DQW 0DUNVLVW IHOVHIH\OH ELUOLNWH HOH DO×Q- PDV×Q×QVRQXFXGXU $GRUQR +DEHUPDV F %XEDùODP- GD\LUPLQFL\]\×O0DUNVL]P·LQLQWRSOXPVDOGHùLüLPJHUHùLNRQXVXQ-GDD\Q×WDYU×NRUXGXùXNDEXOHGLOHELOLU'ROD\×V×\ODNOWUHOUHWLPLQ ELU ELoLPL RODQ UHNODP KDEHULQ KHJHPRQ\D ROXüWXUDQ LüOHYLQLQ LQFH-OHQPHVLNDGDU OLEHUDOEDV×QHWLùLQLQoHOLüNLOLGXUXPXQDYHWRSOXPVDO VRUJXODPD LoLQ \DUDWW×ù× SRWDQVL\HOLQH GH GLNNDW oHNLOPHVL |QHPOLGLU )XFKV
7UNL\H·GH3RVW)RUGLVW6UHo
0HG\DQ×Q<HQL<DS×V×YH5HNODP+DEHU
7UNL\H\LUPLQFL\]\×O×QE\NELUE|OPQNDSVD\DQG|QHP ER\XQFDNDPX|QGHUOLùLQGHJHUoHNOHüHQELUVDQD\LOHüPH\LYHGHYOHW G]HQOHPHVL\ROX\ODWHüYLNHGLOHQ|]HOVHNW|UHGD\DO×NDON×QPDVL\D-VDODU×Q× EHQLPVHPLüWLU 0HG\DQ×Q GD EX VL\DVDODUD X\JXQ RODUDN ELoLPOHQGLULOGLùL ONHGH SRVWIRUGLVW \DS×\D YH EXQXQ JHUHNWLUGLùL \HQLVDùSROLWLNDODUDJHoLüVDQF×O×ROPXüWXUúNLQFL'Q\D6DYDü×VRQUD-V×G|QHPGH%DW×O×ONHOHULQROXüWXUGXùX\DS×\DHNOHPOHQPH\HoDO×üDQ 7UNL\H ·OHUGHNLNUL]G|QHPLER\XQFDFLGGLV×N×QW×ODU\DüDP×üW×U %XQDNDUü×Q%DW×O×FRùUDI\DGDVD\×ODQWP|UQHNOHULQ´YDURODQG]H-QLµ VHoLPOHUOH YH VLYLO VL\DVDO NDGURODU DUDF×O×ù×\OD GHùLüWLUGLùL ELU G|QHPGH 7UNL\H·QLQ NDSLWDOL]PLQ \HQL DüDPDV×QD JHoPHVL DVNHUL GDUEHLOHPPNQRODELOPLüWLU%|\OHFHNOWUHOYHWRSOXPVDO\DS×V× QHGHQL\OH GH IDUNO× RODQ 7UNL\H NUHVHO VLVWHP VL\DVDODU× YH %DW×·O× LWWLIDNODULoLQGHIDUNO×ELU|UQHNRODUDNNDUü×P×]Do×NPDNWDG×U/LEHUDO G×ü WLFDUHW SROLWLNDV× YH \HQL VDù SROLWLNDODU× LoHUHQ 2FDN
(NRQRPLN .DUDUODU× LVH 7UNL\H·GH GDUEH VRQXFX LNWLGDUD JHOHQ 0LOOL
*YHQOLN.XUXOXYHVRQUDV×QGDoRNSDUWLOLGHPRNUDVL\HJHoLüOHELUOLN-WH$QDYDWDQ3DUWLVLKNPHWLWDUDI×QGDQX\JXODQP×üW×U 6UHFLQVLYLOX\JXODPDV×GHPRNUDVLPFDGHOHVLQLDù×UEHGHOOHUH EDùODP×ü VRQXoRODUDN7UNL\H·GHNLWOHOHULQR\ODU×Q×N×VDVUHOLo×NDU- ODUODVDW×QDOPD\DGD\DO×VL\DVHWDQOD\×ü× NOLHQWDOL]P HJHPHQROPXü- WXU*D]HWHFLOLùLQSL\DVDNRüXOODU×LoHULVLQGHE\NVHUPD\HJUXSOD-U×Q×Qo×NDU×LoLQoDO×ü×ODQELULüKDOLQHJHOPHVL\DGD\D\×QODU×QUHNODP SODWIRUPODU×QD G|QüPHVL EX oHUoHYHGH GHùHUOHQGLULOHELOLU *HQFHO %HN *HQHORODUDNHNRQRPLNSROLWLNYHWRSOXPVDO\DüDP× DVNHUL GDUEHVLLOHROXüWXUXODQ\DVDO\DS×YHVL\DVDONDGURODUWDUDI×QGDQ\HQL-GHQüHNLOOHQPH\H]RUODQP×üRODQ7UNL\H·QLQEX\ROODNUHVHOVLVWHP LoLQGHWXWXOGXùXQGDQV|]HGLOHELOLU%DW×·GDPHG\DGLùHUELUoRNVW-\DS×VDONXUXPJLELSL\DVDGLQDPLNOHUL\OHYHVLYLONXUXPODULOHVL\DVDO SDUWLOHU WDUDI×QGDQ NXUXODQ KNPHWOHUFH üHNLOOHQGLULOPLüWLU 7UNL\H
LVHEXGHùLüLPL GRùUXGDQGHYOHWLQEDVN×D\J×WODU×Q×Q $OWKXVVHU ]RUODPDV×\OD \D GD NDPXVDO EURNUDWLNOHüPHQLQ P]DNHUH VUHoOHULQL
NHVPHVL +DEHUPDV F VRQXFXQGD\DüDP×üW×U
'ROD\×V×\OD VRQUDV× PHG\D DODQ×QGD \DüDQDQ \DS×VDO G|QüP7UNL\H|]HOLQGHV|]HGLOHQEXJHUoHNJ|]|QQGHWXWX-ODUDNLQFHOHQPHOLGLU%XEDùODPGD7UNL\H·GH\DVDOG]HQOHPH\H YHJHUHNWLùLQGHEDVN×F×\ROODUDEDüYXUDQGHUHJODV\RQ\DGDUHUHJODV
\RQ SROLWLNDODU× EX VUHoOHUL GLùHU VW\DS× NXUXPODU×\OD ELUOLNWH
PHG\D\D GD X\JXODP×üW×U 6RQUDV×QGD LVH SD]DU PHNDQL]PDODU× LüOHPH\HEDüODP×üW×U%XG|QHPGHVL\DVDOSDUWLOHUYHLüoLVHQGLNDOD- U×GHPRNUDWLNLüOHYOHULQL\LWLUPLü\DGDEXNXUXPODUWP\OH\HQL-GHQ \DS×ODQG×U×OP×üW×U <HQLU×GHPRNUDWLNLüOHYOHULQL\LWLUPLü\DGDEXNXUXPODUWP\OH\HQL-GHQ G]HQOHQHQ PHG\D VHNW|U LVH GHYOHWNXUXPODU×\ODNXUGXNODU×NDUPDü×NLOLüNLOHUEDùODP×QGDLGHR-ORMLN\HQLGHQUHWLPLGDKDID]ODGHVWHNOHUKDOHJHOPLüWLU
7UNL\H·GH V|] NRQXVX NRüXOODU DOW×QGD NXUXODQ YH LüOH\HQ SD]DU×QGHYOHWPGDKDOHVLQHNDUü×GDKDGX\DUO×ROPDV×EHNOHQPLü-WLU %XQXQ \DQ× V×UD XOXVDO oDSWD NDOPDNOD ELUOLNWH WHNHOOHüPHQLQ WP ER\XWODU×Q× J|VWHUHQ PHG\D JUXSODU×Q×Q HJHPHQ ROGXùX ELU \D\×QF×O×NSL\DVDV×7UNL\H·GHE\NELUK×]ODNXUXOPXüWXU%|\OHFH %DW×PHUNH]OLHNRQRPLNVLVWHPHHNOHPOHQPLüRODQ7UNL\H·QLQNO-WUHO\DüDP×QGDJ|]OHQHQPDJD]LQOHüPHreklam haberYHKDEHUFLOLN HWLùL VRUXQODU× EXQODU×Q PRGHO DO×QG×ù× %DW×O× ONHOHUGHNLQH EHQ]HU ELU\DS×VHUJLOHPLüWLU
7UNL\H·GHNLNOWUHOUHWLP ONHQLQNHQGLNOWUHOYHHNRQR-PLN JHUoHNOHUL\OH X\XPOX ROPDNWDQ oRN %DW×O× VLVWHP LoHULVLQGH NDOPD\DoDO×üDQVL\DVDO\DGDHNRQRPLNLNWLGDURGDNODU×Q×QWHUFLKOH-ULQH X\XP VDùODP×üW×U <D\J×Q PHG\D V|] NRQXVX ROGXùXQGD LOHUL VUOHELOHFHNELUEDüNDHWNHQLVHPHG\DDODQ×QGDNLLüSUDWLNOHULQLQ YH NUHVHO \DS×\D HNOHPOHQPHN LVWH\HQ VDKLSOLN \DS×V×Q×Q %DW×O× Lü SUDWLNOHULQLWDNOLWHWPH\HHùLOLPOLROPDV×G×U
%XEDùODPGD7UNL\H·QLQNHQGLVRV\DOHNRQRPLNNRüXOODU×YH NOWUHO\DS×V×LoHULVLQGHPDJD]LQLQYHreklam haberinLGHRORMLN\DGD VRV\RSVLNRORMLN LüOHYOHULQL QH GHUHFHGH YH QDV×O \HULQH JHWLUGLùLQH
GDLU YHULOHU V×Q×UO×G×U $QFDN J|]OHQHQ WRSOXPVDO U×]D GXUXPXQGDQ L]OHQPHRUDQODU×WLUDMODUJLELVD\×VDOYHULOHUGHQYHD\U×FDPHVOHNoDO×-üDQODU× LOH \DS×ODQ GHULQOHPHVLQH J|UüPHOHUGHQ \ROD o×N×ODUDN V|] HGLOHQ LGHRORMLN VUHFLQ QDV×O LüOHGLùL LOHUL VUOHELOLU 'DùWDü *HQHO DQODPGD \D\×QF×O×N GLVLSOLQOHUL XOXVDO GHYOHWLQ YH NUHVHOSROLWLNDODU×QHWNLOHüLPLLoHULVLQGHGHùLüLPHXùUDP×üW×U%XEDù-ODPGDV×UDGDQoDO×üDQROPDQ×QDù×UNRüXOODU×\ODD\U×FDO×NO×ELUVLVWHP DUDF×V× ROPDN DUDV×QGD WHUFLKH ]RUODQDQ PHG\D SURIHV\RQHOOHUL UHN- ODPYHKDONODLOLüNLOHUGHQWHOHYL]\RQ\D\×QF×O×ù×QDX]DQDQIDUNO×DODQ-ODUGDoDO×üPDNWDG×U $GDNO×
*QP]PDJD]LQKDEHUFLOLùLQLQYHEXEDùODPGDWNHWLPHGD\D-O×\DüDPELoLPOHULQLUHWHQreklam haberlerinúQJLOWHUH·QLQHUNHQG|QHP HQGVWULOHüPHVLQGH RUWD\D o×NDQ LON PDJD]LQOHUH EHQ]HU ELU VL\DVDO LüOHYLVUGUGùQGHQV|]HGLOHELOLU &RQER\ 7UNL\H|]HOLQGH VLYLO GHPRNUDWLN \ROGDQ KDN DUD\×ü×Q×Q V×Q×UODQG×U×OPDV× NDUü×V×QGD PDJD]LQLoHULNOL\D\×QODU×Q\D\J×QODüPDV×\DGDPHG\DLoHULNOHULQGHNL PDJD]LQOHüPH NLWOHOHUH VDKLS RODPD\DFDNODU× ELU UHIDK VHYL\HVLQL KD\DOHGHUHNERüDOPDDYXQPDRODQDù×Q×YHUPHNWHGLU%LUWUV×ù×QPD GXUXPX \D GD HVFDSLVP NDo×üo×O×N EDùODP×QGD LUGHOHQHELOHFHN NLWOH PDJD]LQLOLüNLVL D\Q×]DPDQGDNOWUHODUDF×ODU×QYHPHG\DWLNQO-OHULQ \DüDPODU×Q× VXQDUDN L]OHUNLWOH\H XPXW YHUPHNWH YH WRSOXPVDO U×]DQ×QUHWLPLQHNDWN×GDEXOXQPDNWDG×U*HoNDSLWDOL]PG|QHPLQGH |QFHNL G|QHPLQ RUWD V×Q×I× NRQXPXQGDNL NLWOHOHU LüVL]OLN YH GüN FUHWOHU QHGHQL\OH \RNVXOODüP×üW×U gWH \DQGDQ QHVQHO DQODPGD ELU ´\HWHUOLOLùHµVDKLSROPDGDQQHYHONVHNDYXüDQ\HQLü|KUHWOHULVH NLWOHOHUHPRGHOROXüWXUPDNWDYHPLWDü×ODPDNWDG×U.DOG×NLVLVWHPL VRUJXODPD\DNDONPDGDQYHNROD\\ROGDQFD]LSELU\DüDPDNDYXüPDN ILNULLVHYDURODQG]HQLVRUJXODPDYHo|]POHPHJLELVRUXPOXOXNODU× GDJ|]GHQGüUPüWU
7UNL\H·GH reklam haber VRUXQVDO×Q× HOH DODQ 0LQH *HQFHO %HN·LQ oDO×üPDV× reklam haber VRUXQXQX KDEHUOHUGHNL WDEORLGOHüPH PDJD]LQOHüPHROJXVXoHUoHYHVLQGHLUGHOHPLüWLU%XEDùODPGDWHOHYL]- \RQKDEHUOHULQLQHNRQRPLYHSROLWLNDGDQoRN ü|KUHWOHULQ|]HO\DüDP×-
QDHùOHQFH\H\DGDVSRUDRGDNODQPDV×WDEORLGOHüPH\LGRùXUDQHWNHQ-OHUGHQELULGLU%HQ]HUüHNLOGHV×UDGDQLQVDQODU×QGUDP×Q×QWRSOXPVDO EDùODPGDQVR\XWODQDUDNVXQXOPDV×\DGDVL\DVHWoLOHULQ|]HO\DüDP×- Q×QVL\DVDOKDEHUOHULQPHUNH]LQHRWXUWXOPDV×WRSOXPVDO\DS×\×VRUJX- ODPDNWDQNDo×QDQ\HQLWDU]KDEHUFLOLùLQoHUoHYHVLLoLQGHGLUgWH\DQ-GDQ NDPXVDOO×NWDQ YH HOHüWLUHOOLNWHQ X]DNODüDQ EX WDY×U HOHüWLUHOOLùL GDKDGDEHVOH\HELOLU´$F×oHNHQV×UDGDQLQVDQODUKD]LoLQGH\DüD\DQ QOYHEDüDU×O×LQVDQODUµHNVHQLQGHVXQXODQ\DS×Q×QWRSOXPGDVRU-JXODPD\DGDNXUXOXG]HQHLV\DQHùLOLPOHULQLDUWW×UPDV×RODV×O×ù×Q×GD EHUDEHULQGHJHWLUPLüWLU *HQFHO%HN
úoHULNo|]POHPHVLQGHQHOGHHWWLùLYHULOHUL7UNL\H·QLQHNRQRPL SROLWLùL HNVHQLQGH \RUXPOD\DQ *HQFHO %HN·H J|UH 7UNL\H·GH X]XQ \×OODU VUHQ NDPX \D\×QF×O×ù× G|QHPLQGHQ VRQUD |]HO WHOHYL]- \RQODU×QWLFDUL\D\×QF×O×ù×oHUoHYHVLQGHKDEHUNDYUDP×WDQ×P×Q×QER]X-QXPDXùUDW×OPDV×\HQLGXUXPDo×V×QGDQEHOLUOH\LFLROPXüWXU%|\OHFH PHG\DWHNHOOHULKDEHUEOWHQOHULQGHD\Q×JUXEXQGLùHU\D\×QRUJDQOD- U×Q×QSUDWLNOHULQL´KDEHUOHüWLUPH\LµV×UDGDQELUHWNLQOLNKDOLQHJHWLUH-ELOPLüWLUúQüDDWVHNW|UQGHQDNDU\DN×WGDù×W×P×QD\DGDEDQNDF×O×ùD NDGDU KHU LüNROXQD JLUHQ PHG\D WHNHOOHUL E\N KROGLQJOHULQ \D GD RUWDNODU×Q×Q \DW×U×PODU×Q× |YHQ KDEHUOHUL GRùDO ELU VOXS LoHULVLQGH YHUPHNWHGLU
*HQFHO %HN reklam haber NRQXVXQD GD YXUJX \DSDUDN LUGHOHGLùL
WDEORLGOHüPHVRUXQXQXGQ\DJHQHOLQGHLOHWLüLPLQYHHQIRUPDV\RQXQ
HNRQRPL SROLWLùLQGH J|UOHQ E\N ELU GHùLüLPLQ VRQXFX RODUDN GHùHUOHQGLUPHNWHGLUgWH\DQGDQ*HQFHO%HN·HJ|UHEXVUHFLQVXQ-GXùXPDQW×NYHKDEHUVXQXPODU×QGDNLGHùLüLPLQL]OH\LFL]HULQGHNL HWNLVLGHoDO×ü×OPDO×G×U %XEDùODPGDVLVWHPVUHoOHUL-QLQ DOJ×\D \|QHOLN DUJPDQODU× YH DUDoVDOF× PDQW×ù× QDV×O UHWWLùLHWNLVLGHoDO×ü×OPDO×G×U %XEDùODPGDVLVWHPVUHoOHUL-QLQ oDO×ü×OPDV× +DEHUPDV F NRQX\XPDNUR|OoHNWHNLJoRGDN-ODU× Do×V×QGDQ HOH DODQ \DNODü×PoDO×ü×OPDV× +DEHUPDV F NRQX\XPDNUR|OoHNWHNLJoRGDN-ODU× GHVWHNOH\HELOLU %|\OHFH reklam
haberLoHULNOHULQLQWNHWLFLUQOHULQLQYH\DüDPELoLPOHULQLQVXQXPX
oHUoHYHVLQGHHOHDO×QPDV×VLVWHPVUHoOHULQLQELOLüVHODODQGDNLLüOH\LüL-QLQDQODü×OPDV×QD\DUG×PF×RODFDNW×U
*D]HWHOHULQ+DIWD6RQX0DJD]LQ(NOHULQGHNL
5HNODP+DEHU÷oHULNOHULQLQd|]POHQPHVLQGHQ
(OGH(GLOHQ%XOJXODU
0HG\DQ×Q JHQHO \DS×V× LoLQGH \HU YHULOHQ reklam haber YH \DüDP
biçimiVXQXPODU×PHG\DQ×QHNRQRPLSROLWLNLOLüNLOHULYHNOWUHODo×-O×PODU×EDùODP×QGDGHùHUOHQGLULOPHOLGLU 'DùWDü <D\×Q LoHULNOHULQLQ UHNODPODUD X\JXQ VHoLOPHVL \D GD UHNODP×Q KDEHU JLEL YHULOPHVLELoLPLQGHoHüLWOL|UQHNOHULQHUDVWODQ×ODQreklam haberler WNH- WLPHGD\DO×\DüDPELoLPLVXQXPX\ROX\ODDU]XQHVQHOHULROXüWXUPDN-WDG×U.DOG×NLEXGXUXPLQFHOHQHQPDJD]LQ|UQHNOHULQLQJHQHO\DS×V× LOHELUOLNWHGüQOGùQGHUHNODP×\DS×ODQPHWD\DNXOODQ×PGHùHUL-QLQ |WHVLQGH GHùLüLP YH |]HOOLNOH NLPOLN GHùHUL JLEL DQODPODU \NOH-PHNWHGLU 7DQ×W×ODQ UQOHULQ PXWOXOXN YH KD] GROX ELU \DüDP× YDDW HWPHVLPHG\DQ×QYHNOWUHODUDF×ODU×QLoLQGH\HUDOG×NODU×WRSOXPVDO VLVWHPYHEXVLVWHPLQHNRQRPLSROLWLN\DS×V×KDNN×QGDILNLUYHUPHNWH- GLU*D]HWHFLOLNPHVOHùLYHGD\DQG×ù×HWLNLONHOHULVHSUDWLNWHX\XüPD- ODU×PPNQROPD\DQEX\DS×LoHULVLQGHELUGLùHUVRUXQVDO×ROXüWXU-PDNWDG×U
7UNL\H·GH GHùLüHQ KNPHWOHUOH ELUOLNWH PHG\D JUXSODU×Q×Q VDKLSOHULGHGHùLüPHNWHGLU$QFDNPHG\DGDNLWHNHOFL\DS×JHQHOROD- UDNYDUO×ù×Q×NRUXPDNWDG×U%XDQODPGDPHG\DPONL\HWLQGHG|QHP-VHO RODUDN GHùLüLP ROVD GD reklam haberlerin EDV×QGDNL \D\×PODQPD PDQW×ù×QGD ELU IDUNO×ODüPD J|]OHPOHQPHPHNWHGLU %X GXUXP LVH oDO×üPDNDSVDP×QGDo|]POHQHQPHWLQ|UQHNOHULQLQVDGHFHVDKLSOLN \DS×ODU×QGDNLGHùLüLPLGHùLO EHUDEHULQGHWRSOXPVDO\DS×GDNLYHPHV- OHNSUDWLNOHULQGHNLGHùLüLPLYH\DüDQDQWHNWLSOHüPH\LRUWD\DNR\PDN-WDG×U
7UNL\H·GH |QFHNL \×OODUGD PDJD]LQ HNOHULQLQ LoHULNOHUL ]HULQH \DS×ODQ oDO×üPDODUGD JD]HWHFLOLùH LOLüNLQ PHVOHN SUDWLNOHULQH WLUDM YH ND]DQoND\J×ODU×Q×QHJHPHQROGXùXJ|]OHPOHQPLüWLU%XQXQODELUOLN- WHHJHPHQLGHRORMLQLQL]LQYHUGLùL|OoGHPHVOHNLHWLNLONHOHULQRNX- \XFX\XELOJLOHQGLUPHLüOHYLQLQYHKDEHUGHùHULNDYUDPODU×Q×QGDHGL-W|UOHUWDUDI×QGDQEHOLUOHQGLùLVRQXFXQDXODü×OP×üW×U 'DùWDü
YH Reklam haberPHWLQOHUL]HULQGH\RùXQODüDQEXoDO×üPDLVH HWLNLONHOHULQYHOLEHUDO\DNODü×PDo×V×QGDQRUWD\DNRQXODQGLùHU|OoW-OHULQ PHG\D WDUDI×QGDQ GLNNDWH DO×QPDG×ù×Q× LüDUHW HWPHVL Do×V×QGDQ |QHPOLLSXoODU×VXQPDNWDG×U
dDO×üPDQ×Qo|]POHPH|UQHNOHPLQLROXüWXUDQJD]HWHOHULQ $NüDP YH+UUL\HW KDIWDVRQODU×QGD\D\×PODG×NODU×PDJD]LQHNOHUL7UNL\H·GH oDSUD]WHNHOOHüPLüLNLPHG\DKROGLQJLQLQPHWDODüP×üYHFUHWVL]HNOH-ULGLUúNLE\NKROGLQJRODUDN'RùDQYHdXNXURYD*UXEX7UNL\H·GHNL PDJD]LQ SD]DU× ]HULQGH GH UHNDEHW KDOLQGHGLU 7HOHNRPQLNDV\RQ SHWUROHQHUMLEDQNDF×O×NYEDODQODUGDHWNLQOLNJ|VWHUHQEXKROGLQJOHU 7UNL\H·QLQNOWUHQGVWULVLDODQ×QGDGDV|]VDKLELROPD\DU×ü×QGD-G×U
+D]LUDQ WDULKLQGH+UUL\HWYH$NüDPJD]HWHOHULKDIWDVRQOD-U×QGD ´&XPDUWHVLµ YH ´3D]DUµ DGO× PDJD]LQ HNOHULQL \D\×PODP×üW×U $\U×FD +UUL\HW, $NüDP JD]HWHVLQGHQ IDUNO× RODUDN FXPDUWHVL JQOHUL ´.HOHEHN&XPDUWHVLµDGO×PDJD]LQHNLQL\D\×PODUNHQ $NüDPLVHSD]DU JQOHULWDEORLGER\XWWD\D\×PODQDQYHGHUJL|]HOOLùLJ|VWHUHQ´6LHVWDµ DGO×PDJD]LQHNLQLRNXUODUDFUHWVL]RODUDNVXQPXüWXU
+HU LNL WHNHOOHüPH HùLOLPL J|VWHUHQ JD]HWH V|] HGLOHQ PDJD]LQ HNOHULQLQ\DQ×V×UD GRùUXGDQUQYHKL]PHWOHULQUHNODP×QD\|QHOLN NDWDORJODU×Q GD RNXUODUOD EXOXüPDV×QD DUDF× ROPXüWXU .DOG× NL EX NDWDORJODU\XUWWDüODU×QSRVWDNXWXODU×QDDW×ODQ\DGDNDPXVDODODQGD HOGHQGDù×W×ODQLODQODUODELUHELUEHQ]HUOLNWDü×PDNWDG×U%XNDWDORJODU-GD UHNODP× \DS×ODQ UQ YH KL]PHWOHULQ GDù×O×P× ü|\OH ROPXüWXU .R]PHWLN HY PDO]HPHOHUL ELOJLVD\DU YH HOHNWURQLN UQOHUL EDQ\R PDO]HPHOHUL PXWIDN UQOHUL JL\VL PFHYKHU YH WDN×ODU IDVW IRRG UQOHULWDWLOPHNkQODU×YE%XNDWDORJODUKHPRUWDV×Q×IKHPGHRUWD VW YH VW V×Q×IODU J|] |QQGH EXOXQGXUXODUDN ROXüWXUXOPXüWXU %X GXUXP7UNL\H·GH|]HOOLNOHWLFDUL\D\×QF×O×ù×QXODüW×ù×QRNWD\×LUGHOH-PHDo×V×QGDQ|QHPOLGLU
d|]POHPH G|QHPLQLQ 7UNL\H·GH KHP OLVH KHP GH QLYHUVLWH G]H\LQGH PH]XQL\HW W|UHQOHULQH GHQN JHOPHVL D\U×FD ´%DEDODU *QµQQ GH D\Q× G|QHPGH NXWODQPDV× UHNODP YH reklam haberlerin
VD\×ODU×QGDQLFHODQODPGDELUDUW×üDQHGHQROPXüWXU+HPNDWDORJODUD KHPGHFUHWVL]PDJD]LQHNOHULQLQ|QVD\IDODU×QD\DQV×\DQYH´EXELU LODQG×Uµ LEDUHVL\OH YHULOHQ LNLüHU VD\IDO×N HNOHU GRùUXGDQ ´UHNODPµ NDWHJRULVLQGH GHùHUOHQGLULOPLüWLU$\U×FD reklam haberler GH PDJD]LQ HNOHULQLQ LoHULNOHULQH V×]P×üW×U g\OH NL $NüDP JD]HWHVL ´&XPDUWHVLµ DGO×PDJD]LQ HNLQLQ \DQ× V×UDWRSODPVHNL]VD\IDO×N ´%DEDODU*Qµ |]HOHNLQLGHD\Q×WDULKWHRNXUODUDVXQPXüWXU%XHNWHoRNVD\×GDrek
lam haberinL]OHULQHUDVWODQ×OP×üW×U
´+UUL\HW &XPDUWHVLµ HNLQGH V×UDV×\OD +D]LUDQ·GD +D]LUDQ·GD +D]LUDQ·GD YH +D]LUDQ·GD LVH DGHW reklam
haberH\HUYHULOPLüWLU%LUD\ER\XQFD\D\×PODQDQLODYHQLQVD\×ODU×QGD-NL WRSODP reklam haber VD\×V× LVH RODUDN WHVSLW HGLOPLüWLU %DN×Q×] 7DEOR +D]LUDQD\×Q×QYHKDIWDODU×QGDNLreklam haberlerinVD\×OD-U×QGDNL QLFHO DUW×ü×Q WHPHO QHGHQL ´PH]XQL\HW W|UHQOHULµ LOH ´WDWLO SODQODU×µQ×Q\DS×OG×ù×ELUG|QHPHGHQNGüPHVLGLU
Tablo-1: Hürriyet Gazetesinin Cumartesi Eklerindeki Reklam +DEHUOHULQ6D\×VDO'Dö×O×P× +D]LUDQ Ekler Haziran 13 Haziran 20 Haziran Haziran Toplam Hürriyet Cumartesi 22 33 21 121 Kelebek Cumartesi 10 Toplam 28 38
$\Q× JD]HWHQLQ ´.HOHEHN &XPDUWHVLµ DGO× GLùHU PDJD]LQ HNLQGH LVH+D]LUDQ·GD+D]LUDQ·GD+D]LUDQ·GDYH+D]LUDQ·GD LVH DGHW UHNODP KDEHUH \HU YHULOPLüWLU 7RSODPGD LVH ´.HOHEHN &XPDUWHVLµHNLQGH35DGHWUHNODPKDEHU\HUDOP×üW×U*D]HWHQLQKHULNL HNL ELUOLNWH GüQOGùQGH ELU D\ ER\XQFD WRSODPGD DGHW rek- ODPKDEHULQPDJD]LQHNOHULQLQVD\IDODU×QGD|QHo×NW×ù×J|]OHPOHQPLü-WLU %DN×Q×] 7DEOR ´.HOHEHN &XPDUWHVLµ HNLQGHNL UHNODP KDEHU
VD\×V×Q×Q GDKD D] ROPDV×Q×Q QHGHQL LVH ü|\OH Do×NODQDELOLU ´.HOHEHN &XPDUWHVLµ HNLQLQ WRSODP VD\ID VD\×V×Q×Q D]O×ù× YH +UUL\HW JD]HWHVL-QLQELU´GHUJLµ\HEHQ]HUüHNLOGHLoHULNRODUDNGDKDID]ODNRQX\D\HU YHUGLùLYHEX\]GHQGHRNXQXUOXùXQL]OHQLUOLùLQGDKDID]ODRODFDù×Q× GüQGù´+UUL\HW&XPDUWHVLµHNLQGHUHNODPKDEHUOHUL|QHo×NDU- PD\DNODü×P×Q×QEHQLPVHQPLüROPDV×G×U0HG\DSURIHV\RQHOOHULUHN-ODPF×ODU YH UHNODPYHUHQOHUOH HWNLOHüLP KDOLQGH WHPHOGH D\Q× VLVWHP PDQW×ù×QD KL]PHW HGHQ D\U× \D\×Q IRUPDWODU× \DUDWPDNWDG×U %X EDù-ODPGDNOWUHOUHWLPLQQLFHOGHùLüLPHü]PDQO×VLVWHPVWUDWHMLOHULQGHNL GHùLüLPLQ|OoOPHVLQLVDùOD\DQELUEXOJXRODUDNJ|UOPüWU ´$NüDP&XPDUWHVLµHNLQGHV×UDV×\OD+D]LUDQ·GD+D]LUDQ·GD +D]LUDQ·GDYH+D]LUDQ·GDLVH DGHWUHNODPKDEHUH\HUYHULO-PLüWLU(NLQELUD\ER\XQFD\D\×PODQDQVD\×ODU×QGDNLWRSODPUHNODP KDEHUVD\×V×57RODUDNWHVSLWHGLOPLüWLU %DN×Q×]7DEOR Tablo-2:$NùDP*D]HWHVLQLQ&XPDUWHVL(NOHULQGHNL5HNODP +DEHUOHULQ6D\×VDO'Dö×O×P× +D]LUDQ Ekler Haziran 13 Haziran 20 Haziran Haziran Toplam $NùDP Cumartesi Babalar Günü Özel Eki Toplam 110 $\Q×JD]HWHQLQ´%DEDODU*QµQHLOLüNLQ+D]LUDQ·GD\D\×POD-G×ù× |]HO YH FUHWVL] VD\×V×QGD LVH WRSODP 53 DGHW UHNODP KDEHU \HU DOP×üW×U*D]HWHQLQKHULNLHNLELUOLNWHGüQOGùQGHWRSODPGD
DGHW UHNODP KDEHU HNOHULQ VD\IDODU×QD \DQV×P×üW×U %DN×Q×] 7DEOR
´$NüDP&XPDUWHVLµHNLQGH+D]LUDQD\×Q×QGLùHUKDIWDODU×QGDGDKDD] YHD\Q×VD\×GDUHNODPKDEHUH\HUYHULOLUNHQ ´%DEDODU*QµQHGHQN
