İnsanın Çevreye Topluma ve Kendine Yabancılaşması Sorununu "Radikal Şeffaflık" ve "Sosyal Değer" Kavramları İle Yeniden Düşünmek

Marmara Üniversitesi øø%)'HUJLVL

YIL 2010&ø/7;;IX, SAYI II, S. 603-617

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Anahtar Kelimeler: Sürdürülebilirlik, radikal úHIIDIOÕN VRV\DO GH÷HU HNRQRPLVLPRGHUQWRSOXPXQNUL]LGH÷LúLP

RE-THINKING THE ALIENATION PROBLEM WITH

“RADICAL TRANSPARENCY” AND “SOCIAL VALUE”

CONCEPTS

Abstract

Modern societies faces the problem of individual human beings’ alienation to their self, society and the nature. This alienation has been threathening the social, economical and political order. The social values which gives the societies their character and keep them intact and strong, can not be transmitted to social, economical and political fields in an efficient way. Inorder to realize this

*_{<DUG'Ro'U(UKDQ'R÷DQ0DUPDUDhQLYHUVLWHVL6L\DVHW%LOLPLYH8OXVODUDUDVÕøOLúNLOHU} Bölümü, Göztepe, edogan@marmara.edu.tr.

transmisison effectively, these social values should be more fluid, accountable, saveble, distributable and rationaly promotable. This text, first will try to analyze the crises of modern society via a brief examination alienation problem. Then, it tries to develop a model to over come this problem of transmission of social values to social, economic and political life by recommmending digitalisation of the social value, and then by creating a social value economy paralel to money economy.

Key words: Sustainability, radical transparency, social value economy, crises of modern society, change

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2

M. Featherstone, Consumer Culture and Postmodernism, London, Sage Publicatins, 1996, s.67.

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3

Bruce E.Johansen, The Encyclopedia of Global warming Science and Technology, Santa Barbara, Greenwood Publishing, 2009, s.241-242.

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Tüketicileri bilgilendirmek ve bir kamuoyu yaratmak suretiyle bu hedeflere XODúÕOPDVÕQÕQ|QQGHNLHQ|QHPOLHWNHQSL\DVDPHNDQL]PDODUÕLOHROXúDQELUGXUXPD EDúND ELU G]H\GHQ PGDKDOH HGLOPH\H oDOÕúÕOPDVÕ YH HOGHNL HQVWUPDQODUÕQ VÕQÕUOÕ ROPDVÕGÕU $OÕúYHULú \DSPDGDQ |QFH oHúLWOL PDUNDODU KDNNÕQGD UDGLNDO úHIIDIOÕN SUHQVLELGR÷UXOWXVXQGDELOJLOHQPHQL]UQOHUDUDVÕQGDELUNDUúÕODúWÕUPD\DSPDQÕ]YH DUGÕQGDQ UDV\RQHO VDWÕQ DOPD NDUDUÕQÕ YHUPHQL] JHUHNPHNWHGLU hUHWLFLOHUin sadece IL\DW YH PLNWDU HNVHQLQGH \DSWÕNODUÕ UQ IDUNOÕODúWÕUPD DGÕ DOWÕQGD VHUJLOHGLNOHUL R\XQODUODEXNDUúÕODúWÕUPD\ÕQHNDGDU]RUODúWÕUGÕ÷ÕQÕELOL\RUX]0DUNHWOHUGH|UQH÷LQ \R÷XUWVDWÕQDOÕUNHQEXGXUXPXKHSLPL]WHFUEHHWPLúL]GLU

Bu yöntemlerle soQXo DOPD\Õ ]RUODúWÕUDQ ELU EDúND HWPHQ GH SL\DVD\D WRSOXP WDUDIÕQGDQ \DSÕODQ PGDKDOHQLQ WHúYLN HGLFL ROPDNWDQ oRN FH]DODQGÕUÕFÕ

7 _{Daniel Goleman, A.g.e., s.79.} 8 _{Daniel Goleman, A.g.e., s.87.}

NDPSDQ\DODU ELoLPLQGH JHOLúPHVLGLU hUHWLFLOHU KHU ]DPDQ EX FH]DGDQ NDoPDQÕQ VLQLNYHGúNPDOL\HWOL\ROODUÕQÕDUD\DFDNODUGÕU2\VDUHWLFLOHULGDKDGR÷DLQVDQYH WRSOXP GRVWX UQOHU UHWPH\H WHúYLN HGHFHN ELU úHIIDIOÕN EX UQOHULQ VDWÕúÕQÕQ DUWPDVÕ VXUHWL\OH RQODUÕ WHúYLN HGHELOLU %|\OHFH \DSÕFÕ ELU VUHo LoLQGH \DúDP YH WNHWLP ELoLPOHULPL]L GH÷LúWLUHELOLUL] *RRG*XLGH ELU |OoGH EXQX EDúDUGÕ÷ÕQÕ YH EDúDUDFD÷ÕQÕLGGLDHGL\RU

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dHYUHPHVHOHVLQLHOHDODOÕP(÷HU\DSÕODQ KHUDOÕúYHULúWHVDWÕQalÕQDQ ürünün ne kadar çevre maliyeti yDUDWWÕ÷ÕQÕ\DGDRUQQUHWLFLVLQLQoHYUH\LNRUXPDNLoLQ UQ EDúÕQD QH NDGDU GH÷HU DNWDUGÕ÷Õ ELOinebilseydi R GXUXPGD oHYUH\H GX\DUOÕ ELU HNRQRPL\L \DSÕVDO RODUDN ROXúWXUDFDN ELU PHNDQL]PD\D sahip olunurdu. Birinci seçenek yani çevreye ne kadar zarar vHULOGL÷LQLQ WHVSLWL ELUH\OHULQ NLúLVHO VRUXPOXOXNODUÕQÕ KLVVHWPHOHULQL VD÷OD\DFDN YH KHUNHV KHU ELU DOÕúYHULúLQGH YH D\ VRQXQGD KHVDS |]HWLQL LoHUHQ EHOJHGH oHYUH\H YHUGL÷L ]DUDUÕ GR÷UXGDQ RNX\DELOHFHNWLU %X ELUH\OHUL oHYUH\H GDKD D] ]DUDU YHUGL÷LQL ELOHFH÷L UQOHUL WNHWPH\H\|QOHQGLUHFHNWLU<DGDJHoLFLGHROVDWHUVWHQELU\DNODúÕPEHQLPVHQHELOLU YH oHYUH\H YHULOHQ ]DUDU \HULQH ELU LúOHWPHQLQ \DSWÕ÷Õ \DWÕUÕPODUÕQ PXDGLO UQOHUH göre çevreye nDVÕOGDKDD]]DUDUYHUGL÷L VD\ÕVDOODúWÕUÕODELOLUVH ve NLúLOHULQVDWÕQDOPD NDUDUODUÕQD\DQVÕWÕODELOVH\GL SL\DVD\ÕEX\|QGHWHUEL\HHGHFHNoRk önemli bir araca

9

\ÕOODUGD1LNHILUPDVÕQÕQEDúÕQDJHOHQOHUoRFXNLúoLoDOÕúWÕUPDQÕQGLQDPLNOHULYH DOÕFÕODUGDQWHSNLJHOPHVLGXUXPXQGDUHWLFLOHULQQDVÕOUHDNVL\RQYHUGL÷LQHELU|UQHNRODUDN gösterilebilir. Bu örnek olay için bkz. Richard M.Locke, “The Promise and Perils of Globalisation: The Case of Nike” Der. Thomas A.Kochan & Richard L.Schmalansee,

sahip olunurdu %X DUDo KHP LQVDQODUÕ H÷LWLU KHP GH \DUDWDFD÷Õ \DSÕVDO YH X]XQ VUHOLHWNLLOHVRUXQXQVRQXoODUÕQGDQNDoÕQPDODUÕQÕVD÷OD\DELOLUGL

Benzer bLUPHNDQL]PDúLúPDQOÕNVRUXQXLOH\DGDoRN\D\JÕQODúDQGL\DEHWOH PFDGHOHGH GH NXOODQÕODELOLU gUQH÷LQ KHU VDWÕQ DOÕQDQ ürüQQ IL\DWÕQÕQ \DQÕQGD kalorisi \DGDLoHUGL÷LJOLNR]PLNWDUÕ da toplanabilir bir biçimdHDOÕúYHULúVUHoOHULQH \DQVÕWÕODELOVH\GL daKD NDORUL GX\DUOÕ \D GD GDKD JOLNR] GX\DUOÕ ELU WRSOXP KDOLQH JHOPHN PPNQ RODELOLUGL øQVDQODU JQGHOLN KD\DWÕQ NDUPDúDVÕ LoLQGH J|]GHQ NDoÕUGÕ÷Õ LKPDO HWWL÷L \D GD XQXWWX÷X önemli bir sorunu gündelik pratiklerinin bir SDUoDVÕ KDOLQH JHOHFH÷LQGHQ KHS IDUNÕQGD RODFDNODUÕQGDQ DúPDN LoLQ \ROODU JHOLúWLUHELOLUGL %|\OHFH ID]OD NDORUL YH ID]OD úHNHULQ LQVDQ WRSOXPODUÕQÕ YH EHGHQOHULQLVLJRUWDHPHNOLOLNYHVD÷OÕNVLVWHPOHULQLWHKGLWHWPHVLQLQ|QQHJHoHcek \DSÕVDOELUDUDFDVDKLSROXQXUGX.

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Oysa üreticiler, ürün etiketlerinde, ürettikleri UQOHULQIL\DWÕQÕQ\DQÕQGD, o ürünlerin gelirleriyle, önemsedikleri ELU GH÷HUL, sosyal sorumluluk projeleri YDVÕWDVÕ\OD GHVWHNOHGLNOHULQL J|VWHUHELOPH RODQD÷ÕQD VDKLS ROVD\GÕ GXUXP IDUNOÕ olabilirdi. Böylece, KLo GH÷LOVH \D\JÕQ WNHWLOHQ VRQ PDPXO ürünlerin üreticileri bu ID\GDOÕ VHoLPOHULQL tNHWLFLOHUOH SD\ODúDELOir ve insanlar topOXPD GDKD GX\DUOÕ RODQ üreticileri, PDOODUÕQÕ VDWÕQ DOPDN VXUHWL\OH |GOOHQGLUPH RODQD÷ÕQD NDYXúXU ve destekleyebilirdi. B|\OHVL ELU RODQD÷ÕQ UQQ YH RQXQ JLGHUGL÷L LKWL\DFÕQ |QQH JHoHPH\HFH÷L DQFDN E|\OH ELU IDUNÕQGDOÕ÷ÕQ UHWLFLOHUL GDKD \DSÕVDO SURMHOHU UHWPH\HYHEXQODUÕJHUoHNOHúWLUPH\HWHúYLNHGHFH÷L söylenebilir.

10 _{Daniel Goleman, A.g.e., s.113, 114.}

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Sonuç

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Kaynakça

FEATHERSTONE, M. Consumer Culture and Postmodernism, London, Sage Publicatins, 1996.

GOLEMAN, Daniel Ekolojik ZekaøVWDQEXO2SWLPLVLN<D\ÕQODUÕ

JOHANSEN, Bruce E. The Encyclopedia of Global warming Science and Technology, Santa Barbara, Greenwood Publishing, 2009.

MARX, Karl Economic and Philosophic Manuscripts of 1844,

http://www.marxists.org/archive/marx/works/1844/manuscripts/preface.ht m HULúLP

STANFORD, Jim Economics for Everyone, Ann Arbor, Pluto Presss, 2008. LOCKE, Richard M. “The Promise and Perils of Globalisation: The Case of Nike”

(Der.) Thomas A.Kochan & Richard L.Schmalansee, Management: Inventing&Delivering Its Future, MIT, 2003