I'd like to buy the world a coke: consumptionscapes of the "Less Affluent World"
How the poor in a developing country view business' contribution to quality-of-life 5 years after a national economic crisis
A historical comparative analysis of family images in "detergent" "soft drink" and "margarine" advertisements on Turkish television
Grasping the Global: multi-sited Ethnographic market studies
Globalization and rituals: does ramadan turn into Christmas?
Gentrification and consumption: an exploratory study
The future of macromarketing: recommendations based on a content analysis of the past twelve years of the journal of macromarketing
Fundamental fashions: the cultural politics of the turban and the levi’s
The function of folkloric elements, cultural code and indicators in Akbank commercials
The function of "localism" and "nationalism" in the context of relation between folklore and advertising
Function as an object : a study on apps
From orality to literacy : functions and transformation of "anectodes" in marketing
A friend and/or a foe?: exploring activeness of objects in consumption
‘Fresh variants and formulations frozen’: structural features of commercial signs in Oman
Forget what you know, only shave in order to be called: "Man"
Flying carpets: the production and consumption of tradition and mystique
Fit Among Business Strategy, Strategy Formality, and Dynamic Capability Development in New Product Development
Firm Value Effects of Global, Regional, and Local Brand Divestments in Core and Non-Core Businesses
The fire of desire: a multisited inquiry into consumer passion
Fine feathers make paper tigers: How the out-of-date superiority of "the other" gets propped up in advertisements
An extension and further validation of a community-based consumer well-being measure
Exploring the visitors’ perceptions and experiences of museums
Exploring new product portfolio management decisions: the role of managers' dispositional traits
An exploration of the consumption orientation in Romania
