• Sonuç bulunamadı

Journal Of Marketing, 35 (October), 29-36.

N/A
N/A
Protected

Academic year: 2021

Share "Journal Of Marketing, 35 (October), 29-36."

Copied!
5
0
0

Yükleniyor.... (view fulltext now)

Tam metin

(1)

REFERENCES

Arnould, E.J., and Wallendorf, M (1994). “Market-Oriented Ethnography (Interpretation Building and Marketing Strategy Formulation)”. Journal of Marketing Research, Nov, Pg. 484-504.

Barksdale, Hiram C., and Bill Darden (1971). “Marketers Attitude Towards The Marketing Concept”.

Journal Of Marketing, 35 (October), 29-36.

Becker, J. and Homburg, C (1999). “Market-oriented Management (A Systems-based Perspective)”.

Journal of Market Focused Management, 4, pp. 17-41.

Berthon, P., Mac Hulbert J. and Pitt L (2004). “Innovation or Customer Orientation (An Empirical Investigation)”. European Journal of Marketing, 38, 9/10, Pg. 1065-1090.

Bhuian, S (1997). “Exploring Market Orientation in Banks (An Empirical Examination in Saudi Arabia)”.

The Journal of Service Marketing, 11, 5, Pg. 317-328.

BIS (1999). “Principles for the Management of Credit Risk (Risk Management Group of the Basel Committee on Banking Supervision)”. Bank for International Settlements, July 1999.

Cainelli, G., Evangelista, R. and Savona, M (2006). “Innovation and Economic Performance in Services:

A Firm-level Analysis”. Cambridge Journal of Economics, 30, 3, Pg. 435-458.

Capon, N., Farley, J. U., Lehmann, D. R., and Hulbert, J. M (1992,). “Profiles of Product Innovators Among Large U.S. Manufacturers”. Management Science, 38, 2, Pg. 157-169.

Carr, J. C., Lopez, T. B (2007). “Examining Market Orientation As Both Culture And Conduct: Modelling The Relationship Between Market Orientation And Employee Responses”. Journal Of Marketing Theory And Practice, 15 (2), 113-123.

Casu B, Girardone C and Molyneux P. (2006).“Introduction to Banking”. Pearson Education Ltd., England.

Chang, T. Z., and Chen, S. J (1998). “Market Orientation, Service Quality and Business Profitability (A Conceptual Model and Empirical Evidence)”. Journal of Services Marketing, 12, 4, Pg. 246-264.

Choe, J (2003). “The Effect of Environmental Uncertainty and Strategic Applications of IS on a Firm’s Performance”. Information and Management, 1-12. Article in Press.

Clark, D. N (2000). “Implementation Issues in Core Competence Strategy Making”. Strategic Change, 9:

115-127.

(2)

Davis, P. S., Dibrell, C. C and Janz, B. D (2002). “The impact of time on the strategy- performance relationship implications for managers.” Industrial Marketing Management31 (4), 339–347.

Dawes, J (1999). “The Relationship Between Subjective And Objective Company Performance

Measures In Market Orientation Research: Further Empirical Evidence”. Marketing Bulletin, 10, 65-75.

Day G, S; Wensley, R (1988). “Assessing Advantage (A Framework For Diagnosing Competitive Superiority)”. Journal Of Marketing, 52: 1-20.

Deng, S. and Dart, J (1994). “Measuring Market Orientation (A Multi-Factor, Multi-Item Approach)”.

Journal of Marketing Management, 10, pp. 725-742.

Deshpandé, R, and Farley, J. U (1999), “Understanding Market Orientation (A Prospectively Designed Meta-Analysis of Three Market Orientation Scales)”. Thousand Oaks, CA: Sage Publications.

Desphande, R (1999). “Developing A Market Orientation”. Thousand Oaks, CA: Sage Publications.

Fritz, W (1996). “Market Orientation and Corporate Success (Findings from Germany)”. European Journal of Marketing, 30, 8, Pg. 59-74.

Fritz, W (1996). “Market Orientation and Corporate Success (findings from Germany)”.European Journal of Marketing, 30, 8, Pg 59-74.

Gatigon, H., and Xuereb, J. M (1997). “Strategic Orientation Of The Firm And New Product Performance”. Journal Of Marketing Research, 34 (1), 77-90.

Greenley G. E. and Foxall G .R (1996a). “Consumer and Non Consumer Stakeholder Orientation In UK Companies.” Journal of Business Research, 35, Pg, 105-116.

Greenley, G.E (1995). “Market Orientation and Company Performance (Empirical Evidence from UK Companies)”. British Journal of Management, 6, pp. 1-13.

GreenleyG.E. and Foxall G. R (1997). “Multiple Stakeholder Orientation In UK Companies and The Implications For Company Performance.” Journal of Management Studies, 32, 7.

Greenly, G. E (1995). “Market Orientation And Company Performance: Empirical Evidence From UK Companies”. British Journal Of Management, 6, 1-13.

Gronroos, C (2006). “On Defining Market: Finding a New Roadmap For Marketing”. Management Theory, 6 (4), 395-417.

Gudlaugsson, T., and Schalk, A. P (2009). “Effect Of Market Orientation On Business Performance

(Empirical Evidence From Iceland)”. Journal of Retailing P.g 3.

(3)

Harris, L. C (2001). “Market Orientation and Performance (Objective and Subjective Empirical Evidence from UK Companies)”. Journal of Management Studies, 38, 1, Pg. 17-43.

Harrison P, J; Shaw R, N (2004). “Intra-Organisational Marketing Culture And Market Orientation (A Case Study Of The Implementation Of The Marketing Concept In A Public Library)”. Library Marketing Management, 25(8/9): 391-398.

Hart, S., and Diamantopoulos, A (1993). “Marketing Research Activity and Company Performance (Evidence from Manufacturing Industry)”. European Journal of Marketing, 27, 5, Pg. 54-73.

Homburg, C and Pflesser, C (2000). “A Multiple Layer Model of Market-Oriented Organizational Culture (Measurement Issues and Performance Outcomes),” Journal of Marketing Research, 37 (November), 449–62.

Hsieh Y; Chiu H; Hsu Y (2008). “Supplier Market Orientation And Accommodation Of The Customer In Different Relationship Phases”. Industrial Marketing Management, 37:380–393.

Hu M, Y (1986). “An Experimental Study Of Managers And Researchers Use Of Consumer Market Research”. Journal Of Academics in Marketing 14: 44-51.

Hughes, J. E. and MacDonald, S. B. (2002).“International Banking”. Addison Wesley, United States of America.

Hunt S, D; Morgan R, M (1995). “The Comparative Advantage Theory Of Competition”. Marketing Journal, 59: 1-15.

Hunt, S. D., and Morgan, R. M (1995). “Marketing And Comparative Advantage Theory Of Competition”. Journal Of Marketing, 59 (2), 1-15.

Hurley, R. F., and Hult, G. T. M (1998). “Innovation, Market Orientation, Organizational Learning (An Integration and Empirical Investigation)”. Journal of Marketing, 62, 42-54.

Jimenez-Jimenez, D., and Cegarra-Navarro, J. G (2007). “The Performance Effect Of Organizational Learning And Market Orientation”. Industrial Marketing Management, 36, 694-708.

Kohli A. K, Jaworski B. J, and Kumar, A (1993). “MARKOR (A Measure Of Market Orientation)”. Journal Of Marketing Research, 30: 467-477.

Kohli, A. K., and Jaworski, B. J (1990). “Market Orientation (The Construct, Research Propositions, and Managerial Implications)”. Journal of Marketing, 54 (April), 1–18.

Kotler, P (1994). “Marketing Management”. Englewood Cliffs, N.J., Prentice Hall.

(4)

Kumar, K., Subramanian, R., and Yauger, C (1998). “Examining the Market Orientation- Performance Relationship (A Context-specific Study)”. Journal of Management, 24, 2, Pg. 201-233.

Kumar, N., Stern, L. W., and Anderson, J. C (1993). “Conducting Inter-organizational Research Using Key Informants”. Academy Of Management Journal.Vol 36 (6), 1633-1651.

Kumar, R (1996). “Research Methodology – A Step By Step Guide For Beginners”. Sydney: Addison Wesley.

Lings, I, N (1999). “Balancing Internal and External Market Orientations”. Journal of Marketing Management, 15, 4. Pg. 239-263.

Lings, I. N (2004). “Internal Market Orientation Construct and Consequences”. Journal of Business Research, 57, pp. 405-413.

Liu, S. S., Luo, X., Shi, Y (2002). “Integrating Customer Orientation in Organizations –in- Transition (An Empirical Study)”. International Journal of Research in Marketing, 19: 367-382.

Mata, F. J., Fuerst, W. L., Barney, J. B (1995). “Information Technology and Sustained Competitive Advantage: A Resource Based Analysis”, MIS Quarterly: 487-505.

Meziou, F (1991). “Areas of Strength and Weakness in the Adoption of the Marketing Concept by Small Manufacturing Firms”. International Small Business Journal, 29, pp. 72-78.

Nakata C, Sivakumar K (2001). “Instituting The Marketing Concept In a Multinational Setting (The Role Of National Culture)”. Journal Of Academics, Marketing, 29 (3): 255-275.

Narver, J. C., and Slater, S. F (1990). “Positive Effect Of Market Orientation On Business Profitability (A Balanced Replication)”. Journal Of Business Research 48, 69-73.

NEU bank Web site: file:///D:/sistem%20yedek/My%20Documents/MO%20NEU%20BANK/Fastest- Growing%20Bank%20in%20its%20Field.htm

Oczkowski, E., and Farell, M. A (1997). “An analysis Of The MKTOR And MARKOR Measures Of Market Orientation: An Australian Perspective”. Marketing Bulletin, Vol 8 (3), 30-40

Olavarrieta, S. and Friedmann, R (2008).“Market Orientation, Knowledge-Related Resources and Firm Performance”. Journal of Business Research, 61, 6, Pg. 623-630.

Perry, M. L., and Shao, A.T (2002).“Market Orientation and Incumbent Performance in Dynamic

Market”. European Journal of Marketing, 36, 9/10, Pg. 1140-1153.

(5)

Peterson, R. T (1989).“Small Business Adoption of the Marketing Concept vs. Other Business Strategies)”. Journal of Small Business Management, 27, pp. 38-46.

Rapp, A., Schillewart, N., Wei Hao A (2008). “The Influence Of Market Orientation On E-business Innovation And Performance: The Role Of Top Management Team”. Journal Of Marketing, Theory And Practice, 16 (1), 7-25.

Ruekert, R.W (1992). “Developing A Market Orientation (An Organizational Strategy Perspective)”.

International Journal of Research in Marketing, 9, Pg. 224-245.

Sargeant, A., and Mohammad, M (1999).“Business Performance in the UK Hotel Sector (Does It Pay to be Market Oriented?)”. The Service Industry Journal, 19, 3, Pg. 42-59.

Saxe R; Weitz B, A (1982).“The SOCO Scale (A Measure Of The Customer Orientation Of Salespeople)”.

Journal Of Marketing Research, 19(3): 343-351.

Sekaran, Uma (2003). Research Metthods for business. Wley and Sons; 4

th

edition.

Slater, S. F., and Narver, J. C (1994). “Does Competitive Environment Moderate the Market Orientation- Performance Relationship”. Journal of Marketing, 58, Pg. 46-55.

Tuominen, Matti, and Kristian Möller, 1996. ‘Market Orientation: A State-of-the-Art Review’, in: J.

Berács, A. Bauer, and J. Simon (eds.), Marketing for an Expanding Europe – Proceedings of the Annual Conference of the European Marketing Academy, Budapest, May 14-17, pp. 1161-1182.

Tyler, B. B (2001).“The Complementarity of Cooperative and Technological Competencies: A Resource Based Perspective”.Journal of Eng. Tecnol. Management, 18: 1-27.

Webster F, E (1994).“Defining The New Marketing Concept”. Marketing Management. 2(4): 22-30.

Zhou, K. Z., Gao, G. Y., Yang, Z., and Zhou, N (2005). “Developing Strategic Orientation in China

(Antecedents and Consequences of Market and Innovation Orientations)”. Journal Business Research,

58, 8, Pg. 1049-1058.

Referanslar

Benzer Belgeler

Mustafa Koluman tarafından 1965 yılında kurulan KOLUMAN Otomotiv Endüstri A.Ş., günümüzde dünya devlerinden elde ettiği deneyimleri uluslararası standartlarda üretim, satış,

Hiçbir sanatkârın, eserlerinde yarattığı tipleıle kendi karakteri Arasında bu kadar geniş bir ben - zerlik bulunamaz. Bu en çok kü­ çük hikâyelerinde göze

VVestfallen bölgesi Hameln.de BESMER ve OKA TETEX, 1963 de Rheinberg de HER- BERT - REİCHEL tekstil ve halı firmalarında Halı uzma­ nı ve ressamı olarak Türk

ayakta duran saray ve camilere ve hatta bunlar~n uzant~s~~ kitap ve kitapl~klar üzerinde bile durmaktad~r. Islamlar~n bu denizde yaratt~~~~ etki kadar Hristiyan dünyas~nda

Vehbi Koç Vakfı’mn 1983 yılında satın aldığı Koca­ baş eserlerinin Sadberk Hanım Müzesi koleksiyonuna katılma­ sıyla birlikte yeni sergi mekan­ larına

Bu çalışmada, Türkiye Türkçesinde kullanılan atasözlerinin bazılarında, adil dünya inancı ve dinî inancın yansımaları incelenmeye çalışılmıştır. Bu amaçla ön-

Bu çalışmada; öncelikle “dijital miras” konusu ele alınarak söz ko- nusu kavramın anlamı ve içeriği değerlendirilecek, akabinde sosyal medya (somut olay

Evlilik birliği içinde edinilmiş mallardaki artık değerin yarısına te- kabül eden katkı payı alacağının TMK’da tarif edilen hesap yöntemine göre, ölüm ya da boşanma