Public Relations
Reading: Public Relations
Source:
https://www.prweek.com/article/1590466/museum-public-relations-opens-harold -burson-exhibit
Pre-reading Discussion:
What is public relations?
«Museum of Public Relations opens Harold Burson Exhibit»
Think about a successful public relations campaign and describe it.
- Display:
- Honoring:
- Groundbreaking:
Vocabulary for Reading:
To put or spread before the view.
Introducing new ideas or methods.
A person of superior standing —now used especially as a title for a holder of high Office.
- Exhibit:
To show publicly especially for purposes of competition or demonstration.
- Alumni:
- Enhance:
- Predecessor:
Vocabulary for Reading:
A person who has attended or has graduated from a particular school, college, or university.
A person who has previously occupied a position or office to which another has succeeded.
To increase or improve in value, quality, desirability, or attractiveness.
- Ammunition:
Material for use in attacking or defending a position.
Reading: Public Relations
Source:
https://www.prweek.com/article/1668281/best-pr-campaigns-decade-winner-rev ealed
«5 marketing and PR campaigns that wowed us in 2019»
Source:
https://www.ragan.com/5-marketing-and-pr-campaigns-that-wowed-us-in-201 9/
«The Best PR Campaigns of the Decade: Your Winner Revealed »
- Agility:
- Abound:
- Wow:
The quality or state of being agile.
To be present in large numbers or in great quantity..
Used to express strong feeling (such as pleasure or surprise).
An elaborate and usually abundant meal often accompanied by a ceremony or entertainment.
- Feast:
Vocabulary for Reading:
- Frenzied :
- Succinct :
- Lighthearted:
Feeling or showing great or abnormal excitement or emotional disturbance.
Marked by compact precise expression without wasted words.
Free from care, anxiety, or seriousness.
To make legally valid.
- Validate :
Vocabulary for Reading:
- Preoccupied :
- Vulgar:
- Urge:
Previously applied to another group and unavailable for use in a new sense — used of a biological generic or specific name.
Lacking in cultivation, perception, or taste.
To present, advocate, or demand earnestly or pressingly.
Odd, extravagant, or eccentric in style or mode.
- Bizarre :
Vocabulary for Reading:
- Barnstorming :
- Donor:
- Gong:
To travel from place to place making brief stops (as in a political campaign or a promotional tour).
One that gives, donates, or presents something.
A disk-shaped percussion instrument that produces a resounding tone when struck with a usually padded hammer.
Any of various implements resembling a stick in shape, origin, or use.
- Stuck:
Vocabulary for Reading:
Listening: Public Relations
Source: «A Recipe for PR Success”
https://www.youtube.com/watch?v=KAAALpyg2r4&t=651s
Discussion about the listening:
What is the main point of the speech?
Do you agree or disagree with the speaker? Why?
