• Sonuç bulunamadı

NEAR EAST UNIVERSITY SCHOOL OF TOURISM AND HOTEL MANAGEMENT COURSE OUTLINE SPECIAL INTEREST TOURISM – THM 319 2015– 2016 ACADEMIC YEAR FALL SEMESTER Lecturer

N/A
N/A
Protected

Academic year: 2021

Share "NEAR EAST UNIVERSITY SCHOOL OF TOURISM AND HOTEL MANAGEMENT COURSE OUTLINE SPECIAL INTEREST TOURISM – THM 319 2015– 2016 ACADEMIC YEAR FALL SEMESTER Lecturer"

Copied!
3
0
0

Yükleniyor.... (view fulltext now)

Tam metin

(1)

NEAR EAST UNIVERSITY

SCHOOL OF TOURISM AND HOTEL MANAGEMENT COURSE OUTLINE

SPECIAL INTEREST TOURISM – THM 319 2015– 2016 ACADEMIC YEAR

FALL SEMESTER Lecturer : Özlem Yamak

Contact Info : ozlem.yamak@neu.edu.tr OR cyprus392@windowslive.com Pre-requisities : None

Creit Hours : (3,1) 3

Course Schedule : Every Monday and Wednesday at 11:30 – 13:20 Course Room: C 1

Course Description :

Special interest tourism takes many forms and is one of the fastest growing areas within the tourism industry. This course will focus on one form of special interest tourism to provide an overview of this important sector. Topics covered include the development and planning of special interest tourism products, the characteristics of the market for these products, and strategic marketing and management principles for ensuring a sustainable special interest tourism product. The course will culminate in students completing a project report on a specific case study of special interest tourism.

Learning Outcomes :

On successful completion of this course, students should be able to:

1. provide an overview of the special interest tourism sector;

2. demonstrate an understanding of the growing importance of special interest tourism to sustainable tourism development strategies within a global and Regional (Cyprus,Turkey...) context;

3. describe the characteristics, motivations and needs of tourists interested in specific special interest tourism products;

4. evaluate the economic, social and environmental impacts of special interest tourism;

5. develop sustainable planning, marketing and management strategies for special interest tourism products; and

6. critically discuss Cyprus/Turkey and global special interest tourism case studies in

terms of their planning, marketing and management strategies.

(2)

Required Text and Materials :

Marina Novelli. 2008. Niche Tourism : Contemporary issues, trends and cases.

Elsevier.

Gareth Shaw and Allan M Williams. 2009. Tourism and Tourism Spaces. Sage publications Ltd. (www.books.google.com.cy)

Course Performance Requirements :

Mid-Term Exam 30 %

Assignment 20 %

Quiz 10 %

Final Exam 40 %

Attendance is compulsory.

(3)

The Weekly Breakdown of the Course Content

WEEK DATE TOPIC

1 14-16 Sep. 2015 Understanding the meaning of Special Interest Tourism

2 21-23 Sep. 2015 Drivers of Special Interest Tourism

3 24-27 Sep. 2015

28-30 Sep. 2015

Religious Holiday

Understand the meaning of Sustainable Development in Special Interest Tourism

4 5-7 Oct. 2015 Mapping Tourism Consumption:

from Fordism to McDonaldisation 5 12-14 Oct. 2015 Engineering the Tourism Experience 6 19-21 Oct. 2015 Types of SIT (Photographic Tourism,

Geo Tourism, Youth Tourism, Dark Tourism, Gastronomic Tourism) 7 26-28 Oct. 2015 Tradition and Culture-based Tourism

(Tribal Tourism, Cultural Heritage Tourism)

8 2-7 Nov. 2015 MID-TERM WEEK

9 9-11 Nov. 2015 Tourism in Peripheral Region

10 16-18 Nov. 2015 Rural Tourism in Cyprus

11 23-25 Nov. 2015 Tourism in Peripheral Region (Cyprus)

12 30 Nov.-2 Dec. 2015 Activity-based Tourism (Small ship cruising, Sport Tourism, Wildlife Tourism)

13 7-9 Dec. 2015 Volunteer Tourism, Adventure

Tourism

14 14-16 Dec. 2015 Future of SIT

15 18 Dec. 2015 End of Classes

16 21-31 Dec. 2015 FINAL EXAMS

17 23 Dec. 2015 Religious Holiday

18 11-13 Jan. 2016 Re-Sit Exams

19 15 Jan. 2016 End of Term

The outline is tentative and topics may change or shift in terms of their timing.

(4)

Referanslar

Benzer Belgeler

The purpose of this study is to provide empiricalevidence of job satisfaction in Zimbabwe hospitality industry to establish whether job satisfaction exist among employees in

Special attention is given to practical applications of written skills like report writing, formal letter writing and how to prepare for a power point presentation.. It also

 ‘It’s my job’ introduces people in different tourism environments to help students gain insight into the skills required,.  Customer care – related directly to specific

Travel agents have taken Woman’s Day magazine to task for printing a scandalous article called “10 Things Travel Agents Won’t Tell You.” The article claims agents won’t tell

This ensures all consumers’ needs and desires are met. Package tours can be further broken.. down into specific tour types. Tours available range from Special-interest tours,

This course ensures that the students have a broad knowledge in all aspects of hygiene and appreciation of the standards that are required and how to achieve them such as HACCP,

Course Description: At the end of this course student will learn a practical resource for the executive housekeeper – and as a vehicle for promoting the professionalism of

• Specialized service (or service in situ): the food and drink is taken to where the customer is. This includes tray service in hospitals or aircraft, trolley