Başlık: Kategori genişlemesinin marka sadakatindeki rolünün incelenmesiYazar(lar):DENEÇLİ, Sevda; TOSUN, Nurhan Babür Cilt: 8 Sayı: 1 Sayfa: 009-037 DOI: 10.1501/Iltaras_0000000081 Yayın Tarihi: 2010 PDF

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Başlık: Kategori genişlemesinin marka sadakatindeki rolünün incelenmesiYazar(lar):DENEÇLİ, Sevda; TOSUN, Nurhan Babür Cilt: 8 Sayı: 1 Sayfa: 009-037 DOI: 10.1501/Iltaras_0000000081 Yayın Tarihi: 2010 PDF

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