Propaganda and The Media
Reading: Propaganda and The Media
Source: Brown, K. and Hood, S. (2002). Academic Encounters: Life in Society.
Cambridge University Press.
Unit 3 : Media and Society Chapter 6: Influence of Media
What is propaganda?
How does propaganda work?
Why doesn’t propaganda always work?
- Winning hearts and minds:
- Deliberate:
- Manipulate:
Vocabulary for Reading:
Winning people's emotions and reasoning.
To change by artful or unfair means so as to serve one's purpose.
To think about or discuss issues and decisions carefully.
- Public Opinion:
What most people think about something.
- Label:
- Peaceful:
- Rally:
Vocabulary for Reading:
A slip (as of paper or cloth) inscribed and affixed to something for identification or description.
To muster for a common purpose.
Untroubled by conflict, agitation, or commotion.
- Disruptive:
Disrupting or tending to disrupt some process, activity, condition; causing or tending to cause disruption.
- Impression:
- Admire:
- Association:
An especially marked and often favorable influence or effect on feeling, sense, or mind.
To feel respect and approval for (someone or something).
Something linked in memory or imagination with a thing or person.
The burden of physical or mental distress.
- Pressure:
Vocabulary for Reading:
- Get rid of:
- Independent:
- Balance:
To do something so as to no longer have or be affected or bothered by (something or someone that is unwanted).
Not subject to control by others.
Physical equilibrium
Vocabulary for Reading:
- Its origins seventeenth- century Catholic Church, where it meant to
‘propagate the faith’.
Propaganda
- First World War Committee on Public Information (CPI)
- Propaganda was not seen as a negative concept until after the Second World War.
‘The deliberate and systematic attempt to shape perceptions, manipulate cognitions and direct behaviour to achieve a response that furthers the desired
intent of the propagandist’
(Jowett and O’Donnell 1992: 4)
Biased information
Created to shape public opinion and behavior
Simplifies complex issues or ideas Symbols, images, words, or music
Plays on emotions
Advertises a cause, organization, or movement True, partially true, or false information
Propaganda
Bandwagon
- "getting on the bandwagon»
- «everyone is doing this, or everyone supports this person/cause, so should you.»
- «No one wants to be left out of what is perceived to be a popular trend.»
Testimonial
Quotations or endorsements which attempt to connect a well-known or
respectable person with a product or ideal with the intent to better “sell” the product or ideal.
Plain Folks
The speaker presents him or herself as an Average Joe, a common person who can understand and empathize.
Transfer
Transfer tries to make you view something in the same way as they view something else.
It can be positive or negative.
Red Herring
-«Winning" an argument by leading attention away from the argument and to another topic.
Number, Facts, & Statistics
- Using large numbers or misleading facts and statistics to confuse.
Repetition
- Repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true.
Listening: Propaganda and the Media
Source: «The Phenomenon Donald Trump – did the media cause it?”»
https://www.youtube.com/watch?v=ZpjWioF6iMo
Discussion about the listening:
What is the main point of the speech?
Do you agree or disagree with the speaker? Why?
Speaking: Propaganda and the Media
“What do you think about media and propaganda?»
Support your ideas by using examples.
Class Discussion:
