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The social return of investment metrics: Successful social media measurement

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Figure 2.1: The Nielsen Report (2012) Benefits of Social Media Marketing
Figure 2.2: Cluth 2016, study includes 304 social media marketers The chart below shows the most commonly used social media platforms, with the top 5 ranking as Facebook, Twitter, LinkedIn, YouTube and Blogging
Figure 2.4: Which paid social media is most popular
Figure 4.1: Raw Data for Facebook
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