Başlık: Bir sivil toplum örgütünün halkla ilişkiler aracı olarak sosyal paylaşım ağlarına yaklaşımı: HAYTAP Hayvan Hakları Federasyonu örneğiYazar(lar):TEKVAR, Sırma OyaCilt: 9 Sayı: 1.2 Sayfa: 173-204 DOI: 10.1501/Iltaras_0000000131 Yayın Tarihi: 2011 PD

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Bu oal×ùma, 7rkiye·deki bir sivil toplum |rgtnn sosyal paylaù×m aölar×n× bir halkla iliùkiler arac× olarak nas×l kulland×ö× ve halkla iliùkileri nas×l alg×lad×ö× zerine

odaklanm×ùt×r. Diyaloöa dayal× halkla iliùkiler modeline dayanan etik ve mkemmel halkla iliùiler anlay×ù×, sosyal paylaù×m aölar×n×n halkla iliùkilerde bir uygulama arac× olarak kullan×lmaya baùlanmas×yla yeniden deöerlendirilen diyalog kavram× ile beraber ele al×narak irdelenmektedir. Araùt×rma iki soru zerine temellendirilmiùtir Bunlar, halkla iliùkilerin nas×l alg×land×ö× ve sosyal paylaù×m aölar×n×n bu oeroevede nas×l yorumland×ö×d×r. dal×ùmada, 7rkiye·de hayvan haklar×na y|nelik tek federasyon olan HA<7A3 Hayvan Haklar× Federasyonu Baùkan× ile yz yze g|rùme

geroekleùtirilmiù, nitel bir o|zmleme yap×lm×ùt×r. (lde edilen bulgular, yukar×da s|z edilen konular oeroevesinde tart×ù×lm×ùt×r.

$QDKWDU6|]FNOHU Sosyal paylaù×m aölar×, yeni medya, mkemmel halkla iliùkiler, diyalog, sivil toplum |rgtleri.

An NGO’s Approach to Social Networks as Public Relations Tools: HAYTAP Animals Rights Federation

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7he research focuses on examining the possibility of social networks· role in transforming the practice of public relations in an 1*O in 7urkey. Social networks have become one of the tools that are being used by public relations practitioners, as a result of diffusion of new communication technologies. On the other hand, the concept of ethical and excellent public relations has been defined as dialogic public relations, which is based on the concept of dialogue. 7he research was grounded on two questions How is public relations perceived and will social networks support the expectations of excellent public relations" Within this context, a qualitative analysis was made by interviewing in depth with the 3resident of HA<A3 Animal 5ights Federation, the only animal rights federation in 7urkey. 7he findings were discussed through the issues indicated above.

.H\ZRUGV Social networks, new media, excellent public relations, dialogue, non-governmental organizations.

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