A research on the place branding: Istanbul case
The relationship between branding and symbolic consumption in digital media (a research study on the example of Apple-Samsung
Relationship between brand loyalty, financial commitment, psychological commitment and team identification for football fans in Turkey
Müze pazarlama stratejisinde süreli sergiler
Museum marketing and value co-creation
Mobil uygulamaların bildirimlerinde emoji kullanımının marka iletişimine etkisi
The Match-Up Hypothesis Revisited: A Social Psychological Perspective
Marka ve maskot arasındaki çatışma seviyesinin maskotun beğenilme ve hatırlanmasına yer aldığı reklama ve ait olduğu markaya karşı tutuma olan etkileri
Mağaza deneyiminde duyusal öğeler ses, renk ve ışığın tüketicilerin kalite algısı ve içgüdüsel satın alma davranışları üzerindeki etkileri
Lüks marka pazarında kurumsal sosyal sorumluluk projelerinin marka tutumu üzerine etkileri
Loyalty management of mobile shopping applications
Kolektif kültürlerde göze batmayan lüks tüketim
Karşılaştırmalı reklamlara yönelik yeni düzenlemenin Avrupa Birliği reklam yönergesi ile karşılaştırılması üzerine bir inceleme
Investigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton’s social media strategies
Influential aspects on purchase frequency of video games among Millennials in Turkey
Individual differences in olfactory information: the need for smell scale
In search of the most significant determinant of emotional brand attachment in the banking sector
Impacts of the user-led innovation in video game industry
The impact of ‘digitalization of music consumption’ on music marketing in Turkey: “how are digital platforms converting music marketing strategies?”
Impact of social media on brand equity in generation z context
The impact of personality traits on intention to try new tastes: Food related behaviours of generation X and Y due to personality traits
The impact of green trust and ecological concern on consumers’ purchase intention for eco-friendly apparels
Identifying factors that drive customer purchase intention of original vs. counterfeits of luxury brands
