Understanding poverty and promoting poverty alleviation through transformative consumer research
Tüketici davranışlarının zamanla değiştiği kapalı devre tedarik zincirlerinde satış planı eniyilemesi
Turkish consumers' perceptions of foreign and Turkish products
Turkey's EU accession as a question of nation brand image
Triggering transition to relationship marketing : the case of Interbank
Theoretical lenses and domain definitions in innovation research
Technical note-a conic integer optimization approach to the constrained assortment problem under the mixed multinomial logit model
Subsidiary marketing strategy implementation (SMSI): the missing link of international marketing strategy research
Strategic dimensions in marketing planning: Large versus small/medium eompanies in the Indian television market
Sponsored content as a two-edged sword: determinants of its credibility and trustability
Special issue on Turkey and Turkish communities : Journal of Macromarketing, 2015
Sözlü gelenekten sözün geleneksizliğine: atasözü ve reklam
Sociopolitical aspects of international marketing
Should I keep or should I give: The effects of mortality salience on disposing
Shadow theater moving from stage to screen: Series of commercials for Pepsi and whom?
A semiotical approach to analyze connoted values in advertising photography
Self-expressiveness in shopping
Segmenting food markets: the role of ethnocentrism and lifestyle in understanding purchasing intentions
Russia's "pure spirit": vodka branding and its politics
The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
The role of emotional commitment in relationship marketing: an empirical investigation of a loyalty model for casinos
The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
"The right to be informed", a consumerism issue: study on Romanian consumers of cosmetics
A Review of global marketing with an illustration from Turkey
