New product success: is it really controllable by managers in highly turbulent environments?
A new spatial classification methodology for simultaneous segmentation, targeting, and positioning (stp analysis) for marketing research
An investigation about newspaper buying and effects of sales promotions on newspaper choice
Newspaper advertising practice in an arabian gulf country
The next America: boomers, millennials, and the looming generational showdown (Paul Taylor and Pew Research Center, Public Affairs, New York, 2014, 288 Pages)
The online presence of Turkish banks: communicating the softer side of corporate identity
The Opportunities in an industrial goods markets: a Study on end users of powder coatings
Optimal bundle formation and pricing of two products with limited stock
Optimal ordering and pricing in a quick response system
Outdoor media planning in Saudi Arabia: availability and effectiveness
Paradoxes, ambivalences, and consumer coping strategies of food biotechnologies
The Paramountcy of Context: introduction to special issue on popular culture and markets in Turkey
Parody of village in the advertisements
Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi
Intertextuality in Turkish TV advertising: an analysis of popular song usage
The positive and negative effects of marketing on socioeconomic development: the Turkish case
Poverty in consumer culture: towards a tranformative social representation
Print media planning in Saudi Arabia
Değişen kahve tüketim alışkanlıkları ve türk kahvesi üzerine bir araştırma
Demografik faktörlerin perakendeci markası seçim sürecine etkileri üzerine bir uygulama
Hazır giyimde renk faktörünün tüketici davranışları üzerindeki psikolojik etkisinin araştırılması
Destinasyon markalaşma sürecinde yerel mutfağın yeri (Uralsk Bölgesi’ndeki restoranlar üzerine bir araştırma)
Perakende Sektöründe Mobil Pazarlama Uygulamalarına Karşı Tüketici Davranışlarının incelenmesi.
International marketing at the interface of the alluring global and the comforting local
