Prezi ve PowerPoint'in birçalışmasında Prezi:

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Etkili sunumlar bilimi

Prezi ve PowerPoint'in bir çalışmasında Prezi:

+ % 12,5

Daha düzenli

+ % 16,4

Daha ilgi çekici

+ % 21,9

Daha ikna edici

+ % 25,3

Daha efektif Prezi ve PowerPoint'i 1 ile 5 arasında derecelendiren kullanıcılar

Nedenini bilmek ister misiniz?

Beynimiz belirli içerik türleri için kablolanmıştır.

Görsel

Aldığımız bilgilerin% 90'ı bize gözlerimizden geliyor .

¹

Özeti okuyun →

Tüm araştırmaya göz atın →

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Etkileşimler

İki yönlü sohbetler , nöral eşleşme adı verilen bir süreçte beynimizi

“senkronize etmeye ” yardımcı olur .

³

Bu , daha ilgi çekici, ikna edici ve unutulmaz sunumlar oluşturmanıza nasıl yardımcı olabilir ?

Daha ilgi çekici olun

Akıllı telefonların ve her yerde bulunan wi-fi'nin bu talep üzerine çağında, sunum yapanların kitlelerinin dikkatini çekmek ve korumak için her

zamankinden daha fazla savaşmak zorunda kalıyorlar.

Görseller bu kelimelerle daha ilgi çekici ve daha hızlı

çalışıyor.

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It only takes about 1/4 second for the human brain to process and attach meaning to a symbol.

⁴

By comparison, it takes us an average of 6 seconds to read 20-25 words.

How can this affect your presentations?

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FAST FACT

70% of marketers say interactive content is very effective at engaging their audiences. Try some simple interactions during your next presentation and see for yourself.



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We can’t simultaneously read and listen.

“When people think they’re multitasking, they’re actually just switching from one task to another very rapidly.”

Earl Miller, MIT Neuroscientist

5

We hear stats. We sense stories.

Studies show metaphors and descriptive words activate our sensory cortices*, engaging our brains more completely.

*This is easier to achieve when not focused on reading slides.

6,7

Create more engaging presentations. Our free e-book tells

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Be more persuasive

Studies confirm the persuasive power of stories. People are more likely to relate and react to your message when you engage them on a human

level.

Creating an emotional connection can have a big impact.

For example, which is more compelling?

The storytelling bias

A Wharton Business School study found that people donate twice as much when presented with relatable stories than with statistics alone.

Little Rokia’s parents were killed in the war and now she lives in desperate poverty and hunger.

Won’t you please give a little to help Rokia eat tonight?

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you how.

Download the e-book

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TIP: Combining stories with your stats makes your presentation both relatable and credible.

In Africa, drought has resulted in widespread hunger for more than 3 million children. Won’t you please give a little to help relieve the food shortages?

What are some other ways to make your presentations more persuasive?

Seeing is believing.

Presentations using visual aids were 43% more persuasive than those without.

¹⁰

“Include me!”

The top 2 habits of successful sales people, according to their customers:

¹¹

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TIP TIME

By making your audience feel like you’re working together toward a common goal, you build trust and rapport.

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Be more memorable

Neuroscientists and psychologists have known for years that the way a message is delivered can help make it easier to recall.

We tend to recall things in terms of spatial relationships.

1. They educate me with new ideas or perspectives.

2. They make me feel like we’re collaborating.

Create more persuasive presentations. Our free e-book tells you how.

Download the e-book

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For example, think of what’s in your kitchen.

Chances are you mentally “looked” around your own kitchen at home and recalled where objects sit in

relation to each other, rather than created a mental bullet-list of items.

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Using spatial relationships

Memory champion Nelson Dellis remembers complex lists by picturing the various items in different

locations within his home. Get creative!

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“The brain works better in pictures. A lot of the information we encounter every day is abstract. If you associate it with a picture, it’s easier for the brain to latch onto."

Nelson Dellis, Memory Champion

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What other techniques can you use to be more memorable?

Want to learn more? on the science of great presentations.

Get our free e-book Picture superiority effect

Ideas presented graphically are easier to comprehend and remember than those presented as words.

¹³

Memorable interactions

Twice as many consumers say interactive content is more memorable than

static.

¹⁴

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References

1. Hyerle, D. (2009). Thinking Maps: Visual Tools for Activating Habits of Mind. In Costa, A. L. & Kallick, B.(Eds) Learning and Leading with Habits of Mind: 16 Essential Characteristics for Success (pp. 153). Retrieved from: http://www.thinkingsc hoolsinternational.com/site/wp-content/uploads/2016/05/Habits-of-Mind-and-Thinking-Maps-chapter-copy-2.pdf

2. Hsu, J. (2008). The Secrets of Storytelling: Why We Love a Good Yarn. Scientific American. Retrieved from: http://www.sci entificamerican.com/article/the-secrets-of-storytelling/

3. Stephens, G. J., Silbert, L. J. & Hasson, U. (2010). Speaker-listener neural coupling underlies successful communication.

PNAS. 107, 32. 14425-14430. Retrieved from: http://www.pnas.org/content/107/32/14425

4. Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in the human visual system, Nature, Vol 381.

FOR INDIVIDUALS

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Creation, presentation, and analytics tools for sales and marketing teams

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5. Levitin, D. J. (2015). Why the modern world is bad for your brain. Retrieved from: https://www.theguardian.com/science/20 15/jan/18/modern-world-bad-for-brain-daniel-j-levitin-organized-mind-information-overload

6. Lacey, S., Stilla, R., & Sathian, K. (2012). Metaphorically Feeling: Comprehending Textural Metaphors Activates Sensory Cortex. Brain and Language. 120, 3. 416–421. http://doi.org/10.1016/j.bandl.2011.12.016

7. González, J., Barros-Loscertales, A., Pulvermüller, F., Meseguer, V., Sanjuán, A., Belloch, V. & Avila, C. (2006). Reading cinnamon activates olfactory brain regions. NeuroImage. 32, 2. 906-912. http://doi.org/10.1016/j.neuroimage.2006.03.037

8. Interactive Content Across the Buyer’s Journey. ION Interactive. Retrieved from: http://apps.ioninteractive.com/site/interact ive/content-across-buyers-journey

9. Small, D. A., & Loewenstein, G. (2006). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Elsevier. 102, 2. 143-153.

10. Vogel, D. R., Dickson, G. W. & Lehman, J. A. (1986). Persuasion and the Role of Visual Presentation Support: The UM/3M Study.

11. Schultz, M. & Doerr, J. What sales winners do differently. RAIN Group. Retrieved from: http://www.rainsalestraining.com/?

LinkServID=059C80D7-DDD7-3C91-A466DE06DB398F0B

12. Rubin, J. (2013). The Jeff Rubin Jeff Rubin Show: USA Memory Champion Nelson Dellis. Retrieved from:

http://splitsider.com/2013/07/the-jeff-rubin-jeff-rubin-show-usa-memory-champion-nelson-dellis

13. Kliegl, R., Smith, J., Heckhausen, J. & Baltes, P.B. (1987). Mnemonic Training for the Acquisition of Skilled Digit Memory.

Cognition and Instruction. 4, 4. 203-223.

14. IAB Tablet Ad Format Study (2012). Internet Advertising Bureau UK. Retrieved from: http://www.iabuk.net/research/library/