Analysis of user attitude toward smart city mobile applications through technology acceptance model

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IV. International Applied Social Sciences Congress 22nd_-24th_{October 2020}

ii

IV. INTERNATIONAL

APPLIED SOCIAL SCIENCES CONGRESS (C-IASOS)

PROCEEDING BOOK

22nd-24th October 2020

EDITORS Prof. Dr. Simon GRIMA

Assoc. Prof. Dr. Hakan BOZ

iasoscongress.org

All copyrights of this publication belong to the Editors. No parts of this publication may not be used, copied, reproduced, redistributed, or published without being appropriately referenced. The Authors are responsible for accuracy of all statements and data containe and the accuracy of all references information, and for obtaining and submitting permission from the author and publisher of any previously published material included in this publication. The Publisher and Editors cannot be held responsible for errors or any consequences arising from the use of information contained in this this publication.

VOCATIONAL SCHOOL

Address: / / TURKEY

ISBN: 978-625-44354-0-9

25.10.2020

20

CONGRESS ID Name of Congress

International Applied Social Sciences Congress Type of Participation

Date and Place 22-24 October 2020 Turkey

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IV. International Applied Social Sciences Congress 22nd_-24th_{October 2020}

569

Analysis of User Attitude Toward Smart City Mobile

Applications Through Technology Acceptance

Model

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Introduction: As a result of the increasing urbanization in the world and the effects of the city's resource use on sustainability, making cities smart becomes essential. However, the integration of citizens into smart city applications through mobile applications depends on their adaptation to mobile applications. Therefore, mobile application designers should conduct enough research on the users' behavior towards technology acceptance.

Aim: This study was carried out to analyze the user attitude towards Izmir Transportation Center (IZUM) application, developed by Izmir Metropolitan Municipality, through the technology acceptance model.

Method: ZUM evaluation portal was scanned for 18 months, April 2019 and September 2020, and 122 comments were studied. A comprehensive content analysis procedure is applied to the data and then coded by two researchers via Maxqda software Inter-Coder Reliability was evaluated via Cohen Kappa approach, and the kappa value was calculated as 80.9%.

Findings: -codes were obtained by

public transportation has received the most numerous comments. While the most mentioned problem is system accessibility, it is followed by general system quality and system completeness. In addition, users suggest extra information integration to the application.

Key Words: Smart Cities, Mobile Applications, City Logistics, Consumer Behavior, Technology Acceptance Model

Jel Codes: L32, M10, M30, O18, Q56

1 _{Assist. Prof. Dr., Izmir Kavram Vocational School, Department of Management and Organization, Logistics}

Program, Turkey, neslihan.paker@kavram.edu.tr

2_{Assist. Prof. Dr., Izmir Kavram Vocational School, Department of Management and Organization, Logistics} Program, Turkey, ozlem.cotur@kavram.edu.tr