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Integrating online methods to revenue generation process of museums

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iii FOREWORD

I think that I need the first thanks to myself to show the courage of changing my life entirely. It was not even easy to decide and it was more than tough to implement my decision on following a career path in culture sector and leaving auditing in the past. Surprisingly, my parents were welcoming to this choice of mine and I always appreciate for their true support.

I would like to thank to my supervisor, Assistant Professor Gökçe Dervişoğlu Okandan, for her endless support on leading and motivating me to finish this dissertation. She was always there whenever I needed help or I had questions about the progress. Also, I would like to thank to Assistant Professor Deniz Ünsal, who now is an adjunct faculty at University of Victoria, for making her time to advise me. She was the person I had the interview for my masters degree application, I can still remember that day as it was just yesterday. She never cut her support on helping and guiding me about reaching the relevant and updated literature benefited for this thesis study. It would be overwhelming to mention the names of each faculty members of Cultural Management program; but I want to thank all of you. Each of you is the expert on your own study field. I do feel confident to take a cultural manager role in the sector thanks to your in-depth knowledge and expertise on the field.

I need to thank to Mr. Yağız Zaimoğlu and Mrs. Güzin Tezcanlı, the current and the previous directors of Borusan Contemporary where I am currently working at, for their tactful attitude towards the academic obligations that I need to fulfill and encouraging me to implement whatever I learnt from the program to the museum.

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The museum executives whom I had interviews with, Nazan Ölçer and Nazlı Beşer from Sabancı Museum, Ebru Eğilmez from İstanbul Modern, Fatma Çolakoğlu, Irmak Wöber and Büşra Mutlu from Pera Museum, Lale Görünür from Sadberk Hanım Museum and Yağız Zaimoğlu from Borusan Contemporary, deserve a thanks for making their time and answering my questions candidly by sharing valuable information about their institutions’ visions towards adopting lately emerged digital tools to their museum activities.

Finally, my friends and colleagues deserve a big thanks for enduring my endless complains due to struggling to find time both working on my dissertation and fulfilling the daily professional obligations. I always find meaningful to encounter with beautiful souls and thanks to you my classmates, Ela Bozok and Esra Salebci, for being one. I hope our friendship will last forever. Finally, I would like to thank to the rest of the class for being always helpful and supportive to each other. Hopefully, we will collaborate in the future and contribute significantly to Turkish culture and arts sector.

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