Web

With its AI, Insider presents several different options to use for their customer.

We all know that AI collects as much data as possible about the user on the web and tries to come up with a plan for given purpose. In this case, for e-commerce websites, there are multiple alternatives that e-commerce websites can use via Insider.

First of all, notification centers are now one of the most popular features that most websites and e-commerce websites use. With a notification center, an e-commerce website can announce their promotions, discounts, coupon codes, etc. and all of these can be seen on the customer’s screen easily since most of the time notification centers are located on the top of every page of a website.

What is important about Insider’s notification center system is that it track how customers react to certain notifications such as how many clicks they have got or what the conversion rate is. As these numbers are followed and calculated automatically by the AI, the person or the company who is using Insider’s GMP can easily shape their promotional options and can get the best result from it. In addition, with the help of AI, customers can get personalized discounts and offers via the notification center.

We mentioned personalized banners before and it is one of the key features that Insider offers. With the personalized banner management system, they provide the best experience for the GMP users so that they can make profit by engaging the customers.

As we all know, banners are one of the most important graphical aspects of a website since it is an image file with big resolution and size and it is one of the first things that people come across when they visit a website. Let’s say that a customer searched a wallet when they first used the e-commerce website. When they visit the website for the second time, since now the AI knows what they have searched before, the banner will show a picture of a wallet model that can draw the customer’s attention. If the customer

has a habit of buying discounted products, the banner will show a wallet with a discount. If not, it will show type of a wallet that customer search for before.

In the picture below we can see an example from the website of Insider. In the picture, one of the customers probably bought discounted products before. So, in the first yellow graphic, the customer sees a personalized banner that focuses on the discount. But, in the other two graphics, we have a customer that is into sport shoes. In this case, the AI shows the pictures of two different sport shoes twice so that the customer can take action and add one of the products to the cart.

Figure 3.1 Example of banner management system

Source: https://useinsider.com/web/ Date Received: 5^th January, 2021

In addition to banner management system, there is also a layout optimization system that Insider offers to websites. Most of the time, e-commerce websites or other websites have standard website layout that is seen the same to every customer even if they are new visitor or previous users. With the AI system of Insider, new visitors see the standard layout for the first time when they visit the website, but in the later visits, they might see that menu and its categories has changed due to their search history on the website. For example, if there is a category called “pants” in the menu of the

e-commerce website, it might change to “watches” after the customer searches for a walled with the search bar. Just like the banner system, personal layout system also helps customers to have a personalized experience during their journey on the website and help companies to make profit.

One of the other features that Insider offers is social proof. With the social proof feature, the customer sees how many people is looking at the certain product. This situation leads the customer to give quicker decisions about buying the product since it creates an urgency. It also shows the customer that the product they are looking for is popular and available at that moment. Creating that rush feeling for the customer can make them buy the specific product as soon as possible.

Figure 3.2 Example of social proof feature

Source: https://useinsider.com/web/ Date Received: 5^th January, 2021

Lastly on the web side, if the customer has looked at several different products and the AI has learned what the customer is interested in, the AI will offer the similar product when the customer is looking at a product so that they can compare the one on the screen with the others. Let’s say that the customer has looked at five different jeans before and is looking at another one at that moment. With the help of Insider’s AI and

its data collection capability, it might show similar products to compare them. This situation again can convince the customer to make the purchase more quickly by showing the comparison and giving the best option.