View of THE EFFECT OF DESTINATION IMAGE ON DESTINATION SATISFACTION AND THE MEDIATING ROLE OF PERCEIVED QUALITY OF DESTINATION: THE CASE OF MANAVGAT
View of THE EFFECT OF CUSTOMER SATISFACTION AND CUSTOMER LOYALTY PROGRAMS ON CUSTOMER RETENTION: THE EXAMPLE OF FIVE STAR HOTELS IN KYRENIA
View of USING FEAR AS A MARKETING TOOL IN ADVERTISING
View of APPLICATION OF LOYALTY PROGRAMS IN HOTEL BUSINESSES FOR CREATING CUSTOMER LOYALTY
View of EXPERIENCE MODULES AND EXPERIENCE DIMENSIONS FROM THE PERSPECTIVES OF HOTEL MANAGERS
View of ANALYSIS OF THE RELATIONSHIPS AMONG INTEGRATED MARKETING COMMUNICATIONS, FIRM PERFORMANCE (QUALITATIVE PERFORMANCE) AND BRAND PERFORMANCE
View of THE SCALE FOR THE ATTITUDES OF CUSTOMERS TOWARDS PURCHASING TENDENCY WITHIN THE CONTEXT OF BUSINESS, MARKETING AND SALES OFFICERS' GENDERS: A VALIDITY AND RELIABILITY STUDY
View of THE EFFECT OF ON-TIME DELIVERY ON CUSTOMER SATISFACTION AND LOYALTY IN CHANNEL INTEGRATION
View of DETERMINING CUSTOMER SEGMENTATION BY USING RFM AND CORRESPONDENCE ANALYSIS
View of THE EVALUATION OF THE RELATIONSHIPS AMONG PERCEIVED RISK OF DELIVERY, ONLINE PURCHASE ATTITUDE, AND INTENTION OF CONSUMERS
View of THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PERCEPTION ON CONSUMER TRUST FROM BRANDING PERSPECTIVE: TORKU CASE
View of DETERMINATION OF EWOM EFFECT IN CONSUMERS' ONLINE PURCHASE DECISION
View of VALIDITY AND RELIABILITY OF TURKISH ADAPTATION OF THE STORE PERSONALITY SCALE
View of THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EQUITY, CUSTOMER RESPONSE AND PURCHASE INTENTION: A RESEARCH ON FAST FASHION BRANDS
View of PANIC BUYING AND IN-STORE HOARDING IN THE COVID-19 PERIOD: AN ASSESSMENT BASED ON THE SCARCITY PRINCIPLE
View of A STUDY ON MARKETING APPROACHES OF MARDIN FILIGREE CRAFT MASTERS IN THE FRAMEWORK OF AKHI ORGANIZATIONS
View of An examination about merchandising: How merchandising should be defined as a theory and practice?
View of The meditating effect of brand love in the relationship between brand experience and brand equity
View of The mediating role of consumer engagement in the effect of social media marketing on electronic word-of-mouth intention
IÄdır Ãniversitesi Sosyal Bilimler Enstitüsü Dergisi
Destination Brand Personality, Self-Congruity Theory and The Intention to Visit a Destination
The Effect of Store Image on Shopper Mobility: An Application in Bursa
A New Approach in Marketing: Tribal (Community) Marketing
Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma
