10-14 EKİM 2012
INEGOL, BURSA-TURKEY
POST
SHOW REPORT
Organized by
IFOR FUARCILIK TICARET LTD. STI.
in cooperation with ANT EXPO
IFOR FUARCILIK
Hikmet Sahin Kultur Parki Uluslararasi Fuar Merkezi 16400 Inegol / Bursa
Tel: +90 224 713 16 26 Fax: +90 224 712 18 68 E-mail: aysun@ifor.com.tr
Web: www.modef.com.tr
2012 Post Show Report
1) Introduction 2) The Market
3) Exhibitor Statistics 4) Visitor Statistics 5) Media
6) Invitation for Modef Expo 2013
1) INTRODUCTION
MODEF EXPO 2012 was opened to trade visitors on 10 October 2012. The 28th edition of MODEF EXPO was launched at International Exhibition Center in Inegol, Bursa – TURKEY on 10 – 14 October 2012.
MODEF EXPO 2012 - The second largest exhibition in Turkey for Furniture presented exquisite modern, classic, antique and modular furniture; dining and bed groups;
armchairs, chairs and sofas; baby and young rooms; and furniture accessories.
MODEF EXPO 2012 presented the latest trends and designs in furniture with 152 exhibiting companies and labels. It is visited by 18.675 professionals including 1.846 foreign visitors.
2) THE MARKET
Today, furniture is one of the most important and dynamic sector in Turkey with over US
$ 6 billion production, almost 25% of which is marketed in international markets, and with 300.000 jobs in 60.000 companies. The furniture industry also has particular importance for Turkey due to its promising export potential.
The industry is clustered mainly in Istanbul, Ankara, Bursa (Inegol) and Kayseri. These regions are either in the center of forest resources or near large domestic markets.
Wood working art in Inegol goes back to early 20th century. And today Inegol is holding position of being centre of Turkish Furniture Sector. Now the local brand will be the world brand. More than 300 furniture exporter companies in Inegol, export ‘INEGOL
FURNITURE’ to approximately 100 countries in the world.
Modern and classical sofa sets, bedroom sets, dining room sets, sitting groups, sofas, coaches, children and young room furniture, kitchen and furniture accessories are the most preferred types of Inegol products.
Inegol furniture industry contributes to today’s economy as big as not to be
underestimated. Very few furniture work places of the past left their places to hundreds of work places. There are manufactured too many furniture types and designs in these work places.
Through MODEF which is organized locally; and MODEF EXPO which is organized internationally, are the furniture exhibitions that are organized every year in Inegol, local companies of the sector guests both national and international businessmen and
consumers and get the opportunity to promote Inegol Furniture
3) EXHIBITOR STATISTICS AND GEOGRAPHY
MODEF EXPO 2012 is proud to advise that 152 exhibiting companies, labels and brands offered the visitors a vast selection of furniture and furniture accessories.
PRODUCT GROUPS
Modern, Classic, Antique and Modular Furniture Dining and Bed Group
Armchairs, Chairs and Sofas Baby and Young Rooms Furniture Accessories
4) VISITOR STATISTICS
MODEF EXPO 2012 has carried out an extensive marketing and promotional campaign in the past months prior to exhibitions. Through dedicated databases, the fair in 2012 has reached out to thousands of key buyers from primary visitor markets such as;
Total attendance of visitors to MODEX EXPO 2012 is 1.846 Unique International Visitors from 48 different countries. The fair is visited by 18.675 professionals from all cities of Turkey.
Visitors by Country
AFGHANISTAN 9 MOROCCO 24 KOSOVO 39 RUSSIA 48
GERMANY 38 PALESTINE 118 KUWAIT 24 SERBIA 32
ALBANIA 19 FRANCE 19 LIBYA 92 SINGAPORE 12
AUSTRIA 15 GEORGIA 15 LEBANON 53 SYRIA 17
AZERBAIJAN 150 INDIA 8 HUNGARY 12 SAUDI ARABIA 22
BAHRAIN 12 NETHERLANDS 16 MACEDONIA 42 TUNISIA 84
BELGIUM 18 IRAQ 154 EGYPT 40 TURKMENISTA
N
26
UAE 26 U.KINGDOM 13 MOLDOVA 11 OMAN 18
BOSNIA 18 IRAN 178 NİŞ ISLAND 12 JORDAN 104
BULGARIA 83 ISRAEL 11 UZBEKISTAN 18 GREECE 38
ALGERIA 24 CAMEROON 9 POLAND 11 RUSSIA 48
CHINA 4 KYRGYZSTAN 11 ROMANIA 17 SERBIA 34
Totaly 1846
5) MEDIA
MODEF EXPO 2012 advertising circulated all over the pages of the regions media. An extensive pre-show public relations campaign targeting key trade and international press enabled the most convenient promotion for MODEF EXPO 2012. Senior buyers have been personally invited by fax, telephone and thousands of direct mail and VIP invitations have been sent to our database and partner customer lists.
Middle East and Gulf Region
Gulf Interiors Magazine in Gulf Region.
Lamasat Decoration Magazine in Saudi Arabia
Email Blast to 19.500 members of Gulf Interiors Magazine in The Middle East Middle East Interiors Magazine in Gulf Region
Banner on the web site of Middle East Interiors magazine CIS Region
Mobila Magazine in Romania Mebelny Mir Magazine in Russia LesPromInform Magazine in Russia
Expopromoter Buyer Program for CIS Region Europe
MöbelMarkt Magazine in Germany International for all Regions SeeLife
SkyLife
Furniture Directory Furniture Accessories Mobilyam
Mobilya Dekorasyon
National Web Sites
Bursadabugun.com
http://www.bursadabugun.com/haber/modef-expo-2012-mobilya-sektorunu- bulusturacak-114576.html
Egemenlik.com.tr
http://www.egemenlik.com.tr/2012/09/14/%E2%80%9Cmodef-expo- tasarimda-yenilikci-urunde-guc-odakli-fuar/
Rthaber.com
http://rthaber.com/haber/201209189/Tasarimda-yenilikci-urunde-guc-odakli- fuar-MODEF-EXPO.html
Canakkalehaber.com
http://www.canakkalehaber.com/index.php/haber/yerel/modef-expo- tasarimda-yenilikci-urunde-guc-odakli-fuar.html
Yenieksen.com
http://www.yenieksen.com/haber/ekonomi/-modef-expo-tasarimda-yenilikci-- fuar/104942.html
Olay.com.tr
http://www.olay.com.tr/haber/ekonomi/mobilya-sektorunun-dunyaya- acilan-kapisi-121319.html
Bizimkocaeli.com
http://www.bizimkocaeli.com/guncel/65302-modef-expo-ikisifirbiriki- kapilarini-acacak.html
Anayurtgazetesi.com
http://www.anayurtgazetesi.com/default.asp?page=haber&id=418255
Olay53.com
http://www.olay53.com/haber/modex-expo-2012-aciliyor-47037.htm
Kocaeligazetesi.com.tr
http://www.kocaeligazetesi.com.tr/root.vol?exec=page&nid=454333
ilgazetesi.com.tr
http://www.ilgazetesi.com.tr/2012/09/15/modef-expo-tasarimda-yenilikci- urunde-guc-odakli-fuar/0141867/
Gazeteyenigun.com.tr
http://www.gazeteyenigun.com.tr/ekonomi/109665/modef-expo- mobilyalari-ucuracak!
Sanliurfa.com
http://www.sanliurfa.com/news_detail.php?id=87892
Emlak.bugun.com.tr
http://emlak.bugun.com.tr/modef-expo-kapilarini-aciyor-haberi-207275
Stargazete.com
http://haber.stargazete.com/guncel/modef-expo-tasarimda-yenilikci-urunde- guc-odakli-fuar/haber-694098
F5haber.com
http://www.f5haber.com/bugun/modef-expo-kapilarini-aciyor-haberi- 3333452/
Ekohaber.com
http://www.ekohaber.com.tr/MODEF_EXPO_kapilarini_aciyor-ekohaber-5- haberid-15907.html
Inegolhaberyorum.com
http://www.inegolhaberyorum.com/haber_detay.asp?id=13428
Denizlihaber.com
http://www.denizlihaber.com/ekonomi/ekonomi-genel/modef-expo-200- firmayi-bulusturacak/
Egedesonsoz.com
http://www.egedesonsoz.com/haber/%E2%80%9CModef-EXPO- tasarimda-yenilikci-urunde-guc-odakli-fuar-/825843 Yalovacizgi.com
http://yalovacizgi.com/Haberler/MODEF-EXPO-TASARiMDA-YENiLiKci-uRuNDE- Guc-ODAKLi-FUAR.html
Kayserispor.org
http://kayserispor.org/haber/7-guncel/3858-modef-expo,-tasarimda- yenilik%C3%A7i-%C3%BCr%C3%BCnde-g%C3%BC%C3%A7-odakli-fuar.html Ankaraport.net
http://www.ankaraport.net/haberler/36090/ifor-fuarcilik-1014-ekim-2012- tarihleri-arasinda-inegolde-modef-expo-2012-kapsaminda-200-firmayi-
bulusturuyor.html
Gazetempo.com
http://gazetempo.com/haber/ekonomi/guncel/1348134188-guc-odakli- fuar-modef-expo.html
Sondakika.com
http://www.sondakika.com/haber/haber-modef-expo-tasarimda-yenilikci- 3953221/
Haberler.com
http://www.haberler.com/modef-expo-tasarimda-yenilikci-3953221- haberi/
Caytvhaber.com
http://www.caytvhaber.com/haber/yurt-haber/modef-expo-tasarimda- yenilikciurunde-guc-odakli-fuar/8071.html
Medyataraf.com
http://www.medyataraf.com/modef-expo-kapilarini-acmaya- hazirlaniyor.html
E-inegol.com
http://www.e-inegol.com/haber/54908/modef-expo-2012-mobilya-sektorunu- bulusturacak.html
Sha.com.tr
http://www.sha.com.tr/bolgesel/modef-expo-tasarimda-yenilikci-urunde- guc-odakli-fuar-h5479.html
Lifeinbursa.com
http://www.lifeinbursa.com/haberx/313845/18/inegolde_mobilya_fuari.htm
Ankaramobilyarehberi.com
http://www.ankaramobilyarehberi.com/haberler/429-modef-expo- 2012.html
Ankaramodarehberi.com
http://www.ankaramodarehberi.com/haberler/433-modef-expo-2012.html
MODEF Expo INTERNATIONAL TV CHANNELS
SIRA
NO MECRA ADI DÖNEMİ DAYPART SPOT
SN
KAMPANY A SURE/GÜ
N
GÜNLÜK SPOT TOPLAM SPOT
TOPLAM SÜRE
1 NTV 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800
2 CNBC-E 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800
3 HABERTÜRK 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800
4
BLOOMBERG
TV 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800
5 TRT HABER 24 Eylül-11Ekim 2012 pt/opt 10 18 10 180 1.800
MODEF Expo INTERNATIONAL TV CHANNEL DETAILS
Eylül Ekim
Kanal Porgram Adet 24 25 26 27 28 29 30 1 2 3 4 5 6 7
ATV Kurtlar Vadisi 1 1
ATV Karadayı 1 1
Show TV Adını Feriha Koydum 1 1
Show TV Ustura Kemal 1 1
Kanal D Öyle Bir Geçer Zaman Ki 1 1
Star Muhteşem Yüzyıl 1 1
Star Yetenek Sizsiniz 1 1
TRT Leyla ile Mecnun 1 1 TRT Seksenler 1 1
TRT Stadyum 1 1
TRT Sakarya Fırat 1 1
TV 8 Telegol 1 1
12 1 2 1 1 1 1 1 1 1 0 0 1 0 1
NEWSPAPERS
SIRA
No MECRA ADI YAYIN
TARİHİ KULLANIM ÖZELLİK FREKANS ST/CM-
KUTU TOPLAM ST/CM
1 SABAH 28.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225
2 HÜRRİYET 24.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225
3 ZAMAN 26.09.2012 İLAN H.SON,TG,RENKLİ 1 9 x 25 st/cm 225
4 HABERTÜRK 03.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225
5 POSTA 08.10.2012 İLAN H.SON,TG,RENKLİ 1 9 x 25 st/cm 225
6 AKİT 01.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225
7 STAR 05.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225
8 YENİŞAFAK 09.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 9 x 25 st/cm 225
9 OLAY GAZETESİ 29.09.2012 İLAN H.SONU TG
RENKLİ 1 4 X 20 st/cm 80
10 HAKİMİYET GAZETESİ 01.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 11 BURSA POSTASI GAZETESİ 27.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80 12 BURSA HABER GAZETESİ 02.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80
13 KENT GAZETESİ 03.10.2012 İLAN H.SONU TG
RENKLİ 1 4 X 20 st/cm 80
14 YENİ DÖNEM GAZETESİ 04.10.2012 İLAN H.SONU TG
RENKLİ 1 4 X 20 st/cm 80
15 GAZETE BURSA 31.09.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80
16 HAYAT GAZETESİ 05.10.2012 İLAN H.İÇİ,TG,RENKLİ 1 4 X 20 st/cm 80
9 2440
RADIO
SIRA
NO MECRA ADI DÖNEMİ DAYPART SPOT SN KAMPANYA SÜRE/GÜN
GÜNLÜK SPOT
TOPLAM SPOT
TOPLAM SÜRE
1 BEST FM 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
2 TRT FM 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
3 RADYO D 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
4 ALEM FM 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
5 RADYO 224 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
6 SHABER RADYO 24 Eylül-11Ekim 2012 DT/ODT 12 18 8 144 1.728
MAGAZINE
SIRA
No MECRA ADI DÖNEMİ
Yayın
Durumu KULLANIM ÖZELLİK Mart ST/CM-KUTU
TOPLAM ST/CM
1 OLAY GAZETESİ Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 2
BURSA
HAKİMİYET Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80
3 BURSA POSTA Ekim 2013 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 4 BURSA HABER Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 5 KENT GAZETESİ Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 6 YENİ DÖNEM Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 7 GAZETE BURSA Ekim 2012 Haftalık İLAN RENKLİ/TERCİHLİ 1 80 80 8 HAYAT GAZETE Ekim 2012 Günlük İLAN RENKLİ/TERCİHLİ 1 80 80 9 EKOMOB EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa
Tam Sayfa 10 OLAY TREND EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa
Tam Sayfa 11 PARK MAGAZİN EYLÜL 2012 Aylık İLAN RENKLİ/TERCİHLİ 1 Tam Sayfa
Tam Sayfa 12 EKOHABER EYLÜL 2012 3 Aylık İLAN RENKLİ/TERCİHLİ 1 1/2 Sayfa 1/2 Sayfa
12 640
6) Invitation for Modef Expo 2013
We kindly invite you to visit Modef Expo 2013 which will be organized on 06-10 November October 2013 in Inegol, Bursa-Turkey.
