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Sakarya University Institute of Social Sciences Abstract of Master¶VThesis Title of the Thesis: The Effect of the Organizational Trust on the Emotional Labour: A
Research On 4 And 5 Star Hotels iQøVWDQEXO
Author: $\GÕQh1$/ Supervisor: Assist. Prof. Dr. 2÷X]7h5.$<
Date: 19/08/2011 Nu.Of pages: ix (pre tex) + 77 (main body) +3 (app.) Department: Tourism Subfield: Tourism Management
Management
Trust is defined as to believe in something without being anxious and fearing and emotionally attached. Organizational trust is defined as to have not the sense of fear among the colleagues, carry bad intentions about themselves, not to intervene power and ego disputes and to trust anyone in regard with his/her persona, talent, honesty, character, skill, power or fairness. The fact of emotion is defined as the senses peculiar to the individual. The colleagues reflect their emotions to business life. The level of the reflected emotions can differ according to the things to be done. In demonstrating the emotions the labour in definite level is spent. This labour is mental but sometimes physical. In this regard, another definition of the labour is emotional labour. The emotional labour concept is expressed, among the inter-individual labour processes, as the necessary labour, planning and control for the emotions expected by the organization, that will be reflected on the work.
In this study, the relationship between the organizational trust and emotional labour, and the impacts of organizational trust on emotional labour are focused on. The finding of the relation between these concepts is crucial to focus on the importance of the maintenance of the trust concept in tourism managerships.
The establisment of the inner-organizational trust with its all aspects affect, significantly, the emotional labour of the staff in the service managership; besides the physical labour that demonsrated affect the emotional labour. In the literature part of the study both the organizational trust and the emotional labour have been focused on. In term of the developed research, a survey has been applied to the five-star hotels in Istanbul City.
The input datas have been analyzed and the approaches of the employees related to the organizational trust and the emotional labour have been put forth. As for the research is considered the trust of the employees to the employees in the dimension of the organizational trust has the highest average. That means the employees trust mostly to the employees. Then they trust to the managers. Among the emotional labour dimension, the deep behaviour has the highest average. According to this, the employees demonstrate the deep behaviour much more than the others. Then comes surface behaviour. They less supress their real emotions.
Keywords: Organizational Trust, Emotional Labour, Deep Behaviour,Employees- Manager Trust, Supress Behaviour
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1986 7DKPLQHGLOHELOLUOLNLWLPDWHGLOHELOLUOLNYHNDEXOHGLOHELOLUOLND\QÕ
RUDQGD|QHPOLGLU
Gambetta 1988 %LU HNRQRPLN DNW|UQ GL÷HULQH \|QHOLN ID\GD VD÷OD\DQ HQ
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RODVÕOÕ÷Õ
Butler 1991 'L÷HUWDUDID]DUDUYHUPH\HFH÷LQHGDLUYHULOHQNHVLQV|]
Bromiley ve Cummings
1992 .LúLQLQYHUGL÷LV|]OHUWXWDFD÷ÕQDP]DNHUHOHUGHGUVWON
J|VWHUHFH÷LQH ID\GDFÕGDYUDQPD\DFD÷ÕQD\|QHOLNLQD o
8 7DEOR¶LQGHYDPÕ
Mayer, Davis ve Schoorman
1995 %LUWDUDIÕQGL÷HUWDUDIÕQH\OHPOHULQHVDYXQPDVÕ]NDOPDLVWH÷L
McAllister 1995 %LUH\LQGL÷HUWDUDIÕQV|]OHULQLQH\OHPOHULQLQYHNDUDUODUÕQÕQ
GR÷UXROGX÷XQD\|QHOLNLQDQFÕ
Rousseau, Siktin, Burt ve Camerer
1998 .LúLQLQGL÷HUWDUDIÕQQL\HW\DGDGDYUDQÕúODUÕ\ODLOJLOLROXPOX
beklentileri.
Zaheer, McEvily ve Perrone
1998 'L÷HUWDUDIÕQ]RUXQOXOXNODUÕQÕ\HULQHJHWLUHFH÷LQHV|\OHGL÷L
úHNOLGHGDYUDQDFD÷ÕQDID\GDFÕGXUXPODUGDDGLOP]DNHUH
HGHFH÷LQH\|QHlik beklenti.
Shockley-Zalabak, Ellis ve Winograd
2000 'L÷HUWDUDIÕQ\HWHUOLDoÕNLOJLOLLWLPDWHGLOLUROPDVÕYH
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9
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10
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(Balay, 2000: 8).
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147; aktaran; Toprak, 2006: 34).
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9 gUJWVHO$GDOHWYHgUJWVHO*YHQ+R\YH7DUWHU 9 gUJWVHO%D÷OÕOÕNYHgUJWVHO*YHQ$UÕ
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9 gUJWVHO6D÷OÕNYHgUJWVHO*YHQ+R\6DERYH%DUQHV+R\7DUWHUYH
Kottkamp, 1991; Page, 2000),
9 øOHWLúLPYHgUJWVHO*YHQ'HXWVFK; Sapienzo ve Korsgaard, 1996; Lenz, 2006),
9 øúELUOL÷L YH gUJWVHO *YHQ /HRQDUG 7VFKDQQHQ-Moran, 2003; Lenz, 2006),
9 gUJWVHO øNOLP ± .OWU YH gUJWVHO *YHQ %U\N YH 6FKHQHLGHU
Tarter, Bliss ve Hoy, 1989; Hoffman, Sabo, Bliss ve Hoy, 1994; Hoy, Tarter ve Kottkamp, 1991; Tarter, Sabo ve Hoy, 1995),
9 øúWHQ$\UÕOPDYHgUJWVHO*YHQ.LWDSoÕdHNHUYH6H]HQ 9 g]-yeterlilik $OJÕVÕYHgUJWVHO*YHQg]HUYHDUN
11
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ROGX÷XQXJ|VWHUPLúOHUGLUg]HU ve ark., 2006: 106).
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HGHELOLUOLN X]PDQOÕN YH NHQGLQL JYHQGH KLVVHWPH ER\XWODUÕQÕ |Q SODQD oÕNDUPÕúODUGÕU
(Smith, 2001: 293).
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IHGDNkUOÕN JLEL LVLPOHUOH WDQÕPODVD GD EX ER\XWX \DUGÕPVHYHUOLN RODUDN WDQÕPODPDPÕ]
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.HQGLQL*YHQGH+LVVHWPH%R\XWX JYHQHQ LOHJYHQLOHQDUDVÕQGDNDUúÕOÕNOÕJHOLúLU
7DUDIODU ELUELUOHULQGHQ ELOLQoOL YH\D GúQOPú ELU ]DUDU J|UPH\HFHNOHULQH NDUúÕ L\L
QL\HWLoLQGHGLU%XGDJYHQGX\JXVXQXROXúWXUXUYHJHOLúWLULU7DUDIODUDUDVÕQGDELU]DUDU
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(Erdem, 2003: 157).
12
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anlayabilirler.
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+L\HUDUúLVL´ oDOÕúPDVÕQGD oQF EDVDPDNWD \HU DODQ µµ6RV\DO øKWL\DoODU¶¶ JYHQ
olgusunu da LoHUPHNWHGLU6RV\DOLKWL\DoODUÕVHYPHVHYLOPH\DUGÕPFÕROPDVRUXPOXOXN
duyma ve NDEXOHGLOPH LKWL\DoODUÕRODUDN JUXSODQGÕUDELOLUL]%XLKWL\DoODUÕQJLGHULOPHVL
LoLQµµNDUúÕOÕNOÕJYHQ¶¶ROJXVXWHPHOLROXúWXUXU<ÕOPD], 2005: 568).
7DEOR ¶GH JYHQ ROJXVXQX ROXúWXUDQ QHGHQOHU YH EX DODQGD \DSÕOPÕú oDOÕúPDODU
YHULOPLúWLU *YHQ ROJXVXQX JHoPLú HWNLOHúLPOHU VDKLS ROXQDQ \HWHQHNOHU DoÕNOÕN YH
JHoPLúWHNL GHQH\LPOHULQ VRQXoODUÕ SD\ODúÕODQ GH÷HUOHU \DUGÕPVHYHUOLN GUVWON
LOHWLúLP JoOHQGLUPH |UJW NOWU DGDOHW DOJÕVÕ YH |UJW \DSÕVÕQGDNL GH÷LúLPOHU
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*YHQLQ1HGHQOHUL øOJLOL$UDúWÕUPDODU
*HoPLú(WNLOHúLPOHU Boyle ve Bonacich, 1970
Yetenek Cook ve Wall, 1980; Good, 1988; Jones ve ark., 1975; Butler, 1991; Hovland ve ark., 1993
$oÕNOÕN*HoPLú6RQXoODU Gabarro, 1978
$oÕNOÕN3D\ODúÕODQ
'H÷HUOHU2WRQRPL +DUWYHGL÷HUOHUL0FFDXOHKYH.XKQHUW
øQDQÕUOÕOÕN Johnson, George ve Swap, 1982 Yeterlilik,
<DUGÕPVHYHUOLN
'UVWONø\L1L\HW
Larzelere ve Houston, 1980; Lieberman, 1981; Mishra, 1996;
Ring ve Van De Ven, 1992
øOHWLúLP Mccauley ve Kuhnert, 1992; Fairholm, 1994, Marlowe, 1992, Mishra ve Morrisey, 1990; Butler, 1991
*oOendirme Peters, 1994; Sonnenburg, 1994 gUJWVHO.oOPH Mishra ve Mishra, 1994
gUJW.OWU Doney ve Cannon, 1998
$GDOHW$OJÕODUÕ Mayer ve ark., 1995; Konovsky ve Pugh; 1994, Greenberg, 1996; Pillai ve ark., 1999, Tyler ve Degoey, 1996; Ruderman, 1987; Korsgaard ve ark., 1995
'|QúWUF/LGHUOLN Pillai ve ark., 1999; Kauzers ve Posner, 1987
Kaynak: '(0ø5&$1YH&(</$1gUJWVHO*YHQ.DYUDPÕ1HGHQOHULYH6RQXoODUÕ<|QHWLP
YH(NRQRPL'HUJLVL&LOW6D\ÕVV-150.
13
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%LUH\ NDUúÕVÕQGDNL NLúLQLQ GDYUDQÕúODUÕQÕ |QFHGHQ WDKPLQ HGHELOLU GXUXPD JHOGL÷LQGH
NDUúÕVÕQGDNL NLúL\H NDUúÕ JYHQ VUHFL EDúODU YH NDUúÕVÕQGDNL NLúL ROXPOX \|QHOLPOHUGH
EXOXQXUVDLOLúNLVD÷ODPODúÕU.DPHU
*YHQLQ \DSÕVÕQÕ LUGHOH\HQ oDOÕúPDODUGD JYHQ KHVDSODQPÕú YH GX\JXVDO JYHQ ROPDN
]HUH LNL ER\XWWD LQFHOHQPHNWHGLU +HVDSODQPÕú JYHQ LOH LOJLOL oDOÕúPDODU \ÕOÕQD
NDGDU GD\DQPDNWDGÕU +HVDSODQPÕú JYHQ ELOLúVHO JYHQ RODUDNWD ELOLQPHNWHGLU %X
oDOÕúPDODU JYHQL PDOL\HWL ID\GDODUÕ YH ROXúWXUDELOHFH÷L ]DUDUODUÕ DoÕVÕQGDQ LQFHOHU
14
HesaplDQPÕúJYHQGDKDoRNLú\DúDPÕQGDNXOODQÕOPDNWDGÕU. øNLQFLER\XWRODQGX\JXVDO
JYHQGHLVHELUH\LQROXPOXYHROXPVX]\|QOHULLUGHOHQLU'X\JXODUÕQLQVDQ\DúDPÕQGDNL
UROQGHQKDUHNHWHGLOHUHNEXQODUÕQELUH\OHULQLú\DúDPODUÕQD\DQVÕPDODUÕDUDúWÕUÕOÕU+DOLV ve ark., 2007: 190).
7DEOR¶WHJYHQROJXVXQXQWHPHOOHULQLROXúWXUDQKHVDSODQPÕúJYHQYHGX\JXVDOJYHQ
ER\XWODUÕUDV\RQHOOLNYHGX\JXVDOOÕN\|QOHUL\OHJ|VWHULOPHNWHGLU
7DEOR*YHQ7UOHULQLQ5DV\RQHOYH'X\JXVDO7HPHOOHUL
'X\JXVDOOÕN <NVHN 'úN Hemen Hemen Yok
Rasyonellik
<NVHN øGHRORMLN*YHQ %LOLúVHO*YHQ Rasyonel Tahmin
'úN 'X\JXVDO*YHQ *QON6ÕUDGDQ
*YHQ 2ODVÕ7DKPLQOHU
Hemen Hemen Yok øQDQo .DGHU.ÕVPHW Belirsizlik ve Panik Kaynak: g=%(. øQVDQ øOLúNLOHULQGH *YHQLQ <HUL YH gQHPL (QGVWUL øOLúNLOHUL 9H øQVDQ
.D\QDNODUÕ'HUJLVL&LOW6D\ÕV
7DEOR ¶WH GH J|UOG÷ ]HUH UDV\RQHOOL÷LQ GúN GX\JXVDOOÕ÷ÕQ \NVHN ROGX÷X
GXUXPODUGD GX\JXVDO JYHQ G]H\L \NVHN oÕNPDNWDGÕU 5DV\RQHOOL÷LQ \NVHN
GX\JXVDOOÕ÷ÕQ GúN ROGX÷X GXUXPODUGD KHVDSODQPÕú ELOLúVHO JYHQ G]H\L \NVHN
oÕNPDNWDGÕU +HP GX\JXVDOOÕ÷ÕQ KHP GH UDV\RQHOOL÷LQ KHPHQ KHPHQ ROPDGÕ÷Õ
GXUXPODUGDEHOLUVL]OLNYHULVNGXUXPXRUWD\DoÕNPDNWDGÕU
Gefen (2003)¶H J|UHKHVDSODQPÕúYHGX\JXVDOJYHQLQ\DQÕVÕUD JYHQVUHFLQGHHWNLOL
RODQ GL÷HU ELU JYHQ oHúLGL GH |]GHúOHúPLú JYHQGLU g]GHúOHúPLú JYHQ ELUH\LQ
JYHQOLN|QOHPOHULYHGL÷HUELUH\OHUDUDVÕQGDYDURODQ\DSÕODUYDVÕWDVÕ\ODNHQGLQLJYHQGH
KLVVHWPHVLGXUXPXGXU7]Q
ùHNLO ¶GH JYHQ JHOLúWLUPH VUHFL DQODWÕOPDNWDGÕU *YHQ ROXúXPX \DYDú LOHUOH\HQ ELU
VUHoWLU*YHQLQROXúXPXKHVDSWHPHOOLELOLúVHOJYHQWHPHOL]HULQHLQúDHGLOLU+HVDS
WHPHOOLJYHQLQúDHGLOGLNWHQVRQUDWDUDIODUÕQELUELUOHULKDNNÕQGDELOJLWRSODGÕNODUÕYHILNLU
sahiELROGXNODUÕELOJLWHPHOOLJYHQDúDPDVÕQDJHoLOLU
6RQ RODUDNWD DUWÕN WDUDIODU ELUELUOHUL KDNNÕQGD \HWHULQFH ELOJL\H VDKLSWLUOHU %LUELUOHULQH
QDVÕO GDYUDQDFDNODU NRQXVXQGD ILNLU VDKLELGLUOHU 9H WDUDIODU DUDODUÕQGD ROXúWXUGXNODUÕ
VRV\DO\DSÕODUYDVÕWDVÕ\OD|]GHúOHúPH\LVD÷ODUODU
15 ùHNLO*YHQ*HOLúWLUPH(YUHOHUL
Kaynak: 8=%ø/(. gUJWOHUGH 2OXúDQ 6RV\DO øOLúNLOHULQ gUJWVHO *YHQLQ $OW %R\XWODUÕQD
(WNLOHUL %DúNHQW hQLYHUVLWHVL gUQH÷L %DúNHQW hQLYHUVLWHVL 6RV\DO %LOLPOHU (QVWLWV <D\ÕQODQPDPÕú
<NVHN/LVDQV7H]i, Ankara.
1.3.1.gUJWVHO*YHQ7UOHUL
gUJVHO JYHQ WUOHUL LOH LOJLOL \DSÕOPÕú oDOÕúPDODUD EDNÕOGÕ÷ÕQGD DUDúWÕUPDODU o NRQX
]HULQHRGDNODQPDNWDGÕU%XQODUNLúLOHUDUDVÕJYHQ&RRNYH:DOO0D\HUYHDUN
1995; McAllister, 19 DPLUH JYHQ %XWOHU YH &HQWUDOO 'HOXJD YH VW
\|QHWLPHJYHQGLU0F&DXOH\YH.XKQHUWg]HQ¶H J|UHEXJUXSODQGÕUPD
ELUELULQGHQ D\UÕOPÕú JLEL J|]NVH GH DVOÕQGD ELUELUOHUL\OH ED÷ODQWÕOÕGÕU %LUELUOHULQL
HWNLOHUOHU<DQLoDOÕúDQODUEXoJUXEDJYHQGX\DELOHFH÷LJLELDPLULQHJYHQLSoDOÕúPD
DUNDGDúODUÕQDJYHQPH\HELOLU2PDURY2PDURYLVH|UJWVHOJYHQLo
G]H\GH HOH DOPDNWDGÕU %XQODU \|QHWLFL\H JYHQ oDOÕúDQÕQ oDOÕúDQD JYHQPHVL YH
oDOÕúDQÕQ |UJWH JYHQPesidir. <|QHWLFL\H JYHQ NRQXVXQGD LON oDOÕúPDODUÕ &XIDXGH
(1999), Dirks (1999), Gomez ve Rosen (2001), Hart (1988), McAllister (1995), McKnight ve ark., (1998) ve Whitener ve ark., (1999) \DSPÕúODUGÕUhONHPL]GHLVHøúEDúÕ
'R÷DQ YH 8]ELOHN EX DODQGD |QHPOL oDOÕúPDODU \DSPÕúODUGÕU
(Omarov, 2009: 16).
16
*HQHOOLNOH \|QHWLFL\H JYHQOH |UJWQ EWQQH NDUúÕ J|VWHULOHQ JYHQ D\QÕ NDEXO
HGLOPHNWHGLU 'LQo gUJWOHUGH LON JYHQ GX\XODQ NLúL RODUDN \|QHWLFL
J|VWHULOLU <|QHWLFLQLQ dDYUDQÕúODUÕ H\OHPOHUL YH V|\OHPOHULQGHNL WXWDUOÕOÕN JYHQ
DoÕVÕQGDQ|QHPOLGLU<|QHWLFLOHUHJYHQLQVD÷ODQPDVÕQGD|QHPOLRODQELUGL÷HUGXUXPGD
oDOÕúDQODUÕQDoÕNYHGR÷UXELUúHNLOGHELOJLOHQGLULOPHVLGLUdDOÕúDQÕQ\DSDFD÷ÕLúOHLOJLOLYH
|UJWQ DOGÕ÷Õ NDUDUODUOD LOJLOL ELOJLOHQGLULOPHVL JYHQLQ VD÷ODQPDVÕQÕ NROD\ODúWÕUÕU
(Artuksi, 2009: 37).
*QP] oDOÕúPD NRúXOODUÕQÕQ |UJW LoLQGH ELUH\VHO EDúDUÕODUGDQ oRN WDNÕP HNLS
oDOÕúPDVÕQÕ YH EDúDUÕVÕQÕ JHUHNOL NÕOPDNWDGÕU dQN WDNÕP oDOÕúPDVÕ \HQLOLNOHUH D\Dk X\GXUPD\ÕGDNROD\ODúWÕUÕU)DNDWWDNÕPODUÕNRQWUROHWPHN dHROGXNoD|QHPOLGLU6UHNOL
NRQWUROYHGHQHWLPLúOHWPHDoÕVÕQGDQID]ODGDQELUPDOL\HWROXúWXUPDNWDGÕU%XQXQ|QQH
JHoPHN LoLQGH oDOÕúDQODU DUDVÕ JYHQL VD÷ODPDN JHUHNPHNWHGLU 2OXúWXUXODQ JYHQ GX\JXVX\DSÕODFDNLúLQWHPHOLQLGHROXúWXUPDNWDGÕU*QD\GÕQ
¶O \ÕOODUGDQ JQP]H NDGDU JHoHQ VUHGH oDOÕúDQODU DUDVÕ JYHQ NRQXVXQGD
meydana gelen ve |UJWVHO \DSÕODUGDki IHOVHIHOHUGH RUWD\D oÕNDQ GH÷LúLPOHU 7DEOR 4¶WH
YHULOPLúWLU
Tablo ¶WH J|VWHULOGL÷L ]HUH ¶O \ÕOODUGD |UJW \DSÕODUÕQGD DUDFÕ NRQWUROF ELU
\|QHWLP LúOH\LúL YH JHOHQHNoL ELU \|QHWLP IHOVHIHVL PHYFXWWXU *HoHQ VUHGH |QFHOLNOH
LQVDQ LOLúNLOHULQH |QHP YHULOPH\H EDúODQPÕúWÕU gUJW \DSÕODUÕQGD GH÷LúLPOHU ROPXúWXU
GQP]HJHOGL÷LPL]GH|UJW \DSÕVÕRODUDND÷\DSÕODU \|QHWLPLúOH\LúLRODUDNELOJLQLQ
SD\ODúÕPÕ ± NRRUGLQDV\RQ YH JYHQ LOLúNLOHUL |Q SODQD oÕNPDNWDGÕU <|QHWLP IHOVHIHVL
RODUDNWDHQWHOHNWHOVHUPD\HYH\DLQVDQD\DWÕUÕPDQOD\ÕúÕQDRGDNODQÕOPÕúWÕU
gUJWHJYHQVD÷ODPDVUHFLLVHGDKDX]XQYH]RUOXELUVUHoWLU)DNDWEXVUHFLQROXPOX
ELUúHNLOGHVRQODQGÕUÕOPDVÕoRNVD\ÕGDID\GD\ÕGDEHUDEHULQGHJHWLUPHNWHGLU
gUJWVHOJYHQLQ|UJWHVD÷OD\DFD÷ÕID\GDODU$VXQDNXWOX¶\DJ|UHPHUNH]LOHúPH\L
DUWWÕUPDVÕGÕU +DOLV YH DUNDGDúODUÕQD J|UH LVH |UJWH JYHQ NDUÕúÕNOÕ÷Õ D]DOWÕU YH
LOHWLúLPLGDKDHWNLQKDOHJHWLULUgUJWVHOJYHQD\UÕFDLúGR\XPXQXQVD÷ODQPDVÕ|UJWVHO
YDWDQGDúOÕN YH DGDOHW GX\JXVXQXQ DOJÕODQPDVÕ JLEL ROXPOX HWNLOHUL GH EHUDEHULQGH
getirmektedir.
17
Tablo 4gUJWVHO<DSÕODU <|QHWLPøúOH\LúLYH<|QHWLP)HOVHIHOHUL$oÕVÕQGDQ
*YHQLQ5RO
gUJWVHO<DSÕ <|QHWLPøúOH\LúL <|QHWLPVHO
Felsefeler
¶O<ÕOODU $UDFÕ 'LUHN3HUVRQHO.RQWURO *HOHQHNoL 1890 ± 1920 Fonksiyonel %|OPOHUSHUVRQHOX]PDQODUÕ
WDUDIÕQGD\|QHWLOLU øQVDQøOLúNLOHUL 1920 ± 1960 %|OPVHO 2UWDNKHGHIOHU%|OPVH
seviyede operasyonel kararlar
øQVDQøOLúNLOHUL
øQVDQ.D\QDNODUÕ 1960 ± 1990 Matris *HoLFLWDNÕPODUYH\DQDO
ND\QDNGD÷ÕWÕPÕ øQVDQ.D\QDNODUÕ 1990 - 2010 A÷ 3D\ODúÕODQELOJLVLVWHPOHUL
koordinasyon ve JYHQ øQVDQ<DWÕUÕPÕ
Kaynak: 8=%ø/(. gUJWOHUGH 2OXúDQ 6RV\DO øOLúNLOHULQ gUJWVHO *YHQLQ $OW %R\XWODUÕQD
(WNLOHUL %DúNHQW hQLYHUVLWHVL gUQH÷L %DúNHQW hQLYHUVLWHVL 6RV\DO %LOLPOHU (QVWLWV <D\ÕQODQPDPÕú
<NVHN/LVDQV7H]i, Ankara.
'L÷HU ELU JYHQ WU GH |UJWOHU DUDVÕ JYHQGLU gUJWOHU DUDVÕ JYHQ ROJXVX |]HOOLNOH
VDQD\L GHYULPLQGHQ VRQUD NUHVHOOHúHQ YH UHNDEHW KÕ]Õ \NVHOHQ SL\DVD NRúXOODUÕQGD
LúOHWPHOHU; YDUOÕNODUÕQÕ VUGUPHN DPDFÕ\OD ELUWDNÕP \|QWHPOHU YH stratejiler izlemeye EDúODPÕúODUGÕU øúOHWPHOHU EX VUHoWH NHQGL UHWLP YH KL]PHW DQOD\ÕúODUÕ\OD X\XPOX YH
JYHQ GX\GXNODUÕ LúOHWPHOHUOH VWUDWHMLN RUWDNOÕNODU NXUPD \ROXQD JLWPHNWHGLUOHU 8]XQ
YDGHOLELUOLNWHOLNOHUGHJYHQROJXVXJHUHNOLGLUYH|UJWOHUDUDVÕLOLúNLOHUGHKD\DWL|QHPDU]
etmektedir (Uzbilek, 2006: 19).
gUJWVHO*YHQ%R\XWODUÕ0RGHOOHU
gUJVHOJYHQNRQXVXQGDJHOLúWLULOHQPRGHOOHUDúD÷ÕGDYHULOPLúWLU
0LVKUD*YHQ0RGHOL: 0LVKUD¶QÕQELUH\OHUYH|UJWOHUDoÕVÕQGDQJHOLúWLUGL÷LPRGHOLQGH
G|UW ER\XW V|] NRQXVXGXU %XQODU \HWHUOLN DoÕNOÕN LOJLOLOLN YH LWLPDW HGLOHELOLUOLNWLU
Mishra modeli Tablo 5¶Ge YHULOPLúWLU
0RGHOGH 0LVKUD¶QÕQ RUWD\D NR\GX÷X ER\XWODU YH EXQODUÕQ LIDGH HWWL÷L DQODPODU
YHULOPLúWLU6KRFNOH\-ZalabaNYHDUNDGDúODUÕPRGHOGH\HUDODQ\HWHUOLOLNER\XWXQX
GH÷LúLPG|QHPOHULQGH\HQLVWDQGDUWODUDX\XODFD÷ÕQDHPLQROPDGXUXPXRODUDNLIDGHHGHU
$oÕNOÕNER\XWX\|QHWLFLOHUYHoDOÕúDQODUDUDVÕQGDGUVWO÷LOJLOLOLNER\XWX\|QHWLFLOHULQ
ve amirlerin oDOÕúDQODUOD LOJLOHQGL÷LQL LWLPDW ER\XWX LVH H\OHP YH V|\OHPOHUGH WXWDUOÕ
ROPD\ÕLIDGHHGHU
18 Tablo 5.Mishra gUJWVHO*YHQ0RGHOL
Boyut Anlam
Yeterlik .LúL\DGD|UJWWHQEHNOHQHQVWDQGDUWODUÕJHUoHNOHúWLUHELOPH
\HWHQH÷LQH\|QHOLNHPLQROPDGXUXPXQX\DQVÕWÕU
øWLPDW(GLOLUOLN 6|\OHPOHUYHH\OHPOHUGHWXWDUOÕOÕNEHNOHQWLVLQL\DQVÕWÕU
$oÕNOÕN *YHQHQYHJYHQGX\DQDUDVÕQGDNLLOHWLúLPLQDoÕNYHGUVW
DOJÕODQPDVÕQÕ\DQVÕWÕU
øOJLOLOLN 'L÷HUOHULQLQUHIDKÕQD\|QHOLNLOJL\L\DQVÕWÕU
Kaynak: 7h=h1gUJWVHO*YHQgUJWVHO.LPOLN9HgUJWVHOg]GHúOHúPH øOLúNLVL8\JXODPDOÕ
%LUdDOÕúPD*D]LhQLYHUVLWHVL6RV\DO%LOLPOHU(QVWLWV<D\ÕQODQPDPÕú'RNWRUD7H]L Ankara.
0D\HU 'DYLV YH 6KRRUPDQ gUJWVHO *YHQ 0RGHOL: Modelde, taraflar ikiye D\UÕOPDNWD ve JYHQHQ ± JYHQLOHQ RODUDN DGODQGÕUÕOPDNWDGÕU *YHQHQ LOH JYHQLOHQ
DUDVÕQGD \HWHQHN, \DUGÕPVHYHUOLNYHGR÷UXOXNER\XWODUÕUROR\QDPDNWDGÕU0RGHO, ùHNLO
¶GHYHULOPLúWLU
ùHNLO0D\HU'DYLVYH6KRRUPDQgUJWVHO*YHQ0RGHOL
Kaynak: ERDEN (2007), AnNDUD9H/HINRúD2NXO<|QHWLFLOHULQLQ9Hg÷UHWPHQOHULQLQgUJWVHO*YHQH
øOLúNLQ*|UúOHUL$QNDUDhQLYHUVLWHVL(÷LWLP%LOLPOHUL(QVWLWV<D\ÕQODQPDPÕú'RNWRUD7H]L Ankara.
%XPRGHOGHER\XWODUÕQ VD\ÕVÕDUWWÕUÕODELOLU)DNDWPRGHOGHEHOLUOH\LFLXQVXUULVNtir. Risk JYHQLQELUSDUoDVÕGÕU. Risk ± JYHQNÕ\DVODPDVÕ\DSÕOÕU*YHQG]H\LULVNG]H\LQGHQ
E\NVH H\OHP JHUoHNOHúLU )DNDW ULVN G]H\L JYHQ G]H\LQGHQ E\NVH H\OHP
JHUoHNOHúPH](UGHQ
%URPLOH\YH&XPPLQJVgUJWVHO*YHQ0RGHOL: YazarlaUELUH\VHOYH|UJWVHOJYHQLQ
ELUELULQGHQ D\ÕUPÕúODUGÕU 0RGHOLQ RGDN QRNWDVÕQD L\L QL\HW GUVWON YH IÕUVDWoÕOÕNWDQ
NDoÕQPD\Õ\HUOHúWLUPLúOHUGLU
19
%XQXQ \DQÕ VÕUD \D]DUODU JYHQLQ ROXúXP VUHFLQGH GH \HU DODQ GX\JXVDO ELOLúVHO YH
GDYUDQÕúVDOER\XWODUÕQÕ GDJYHQSDUoDODUÕRODUDNHNOHPLúOHUGLU0RGHOGHNLDPDo\NVHN
YHGúNJYHQRUWDPÕQÕ|OoPHNWLUdHWLQHO %URPLOH\YH&XPPLQJVJYHQ
PDWULVLùHNLO¶WHYHULOPLúWLU
ùHNLO%URPLOH\YH&XPPLQJVgUJWVHO*YHQ0RGHOL
Kaynak: d(7ø1(/ gUJWVHO *YHQ LOH gUJWVHO %D÷OÕOÕN $UDVÕQGDNL øOLúNL h]HULQH %LU gUQHN
Olay, 6DNDU\DhQLYHUVLWHVL6RV\DO%LOLPOHU(QVWLWV<D\ÕQODQPDPÕú<NVHN/LVDQV7H]L Sakarya.
Schockley ± =DODEDN (OOLV YH :LQRJUDG gUJWVHO *YHQ 0RGHOL: Yazarlar Mishra modeliQLQ G|UW ER\XWXQD \HWHUOLN DoÕNOÕN LOJLOLOLN YH LWLPDW HGLOHELOLUOLN HN RODUDN
PRGHOOHULQH |]GHúOHúPH ER\XWXQX GD HNOHPLúOHUGLU g]GHúOHúPH, oDOÕúDQÕQ |UJWOH
GD\DQÕúPDLoHULVLQGHROPDVÕQÕYH|UJWHGHVWH÷LQLLIDGHHGHUg]GHúOHúPHPRWLYDV\RQX
DUWWÕUÕUgUJWVHOED÷OÕOÕ÷ÕGHVWHNOHU7]Q
ùHNLO4. 6FKRFNOH\=DODEDNYH(OOLVgUJWVHO*YHQ0RGHOL
Kaynak: 7h=h1gUJWVHO*YHQgUJWVHO.LPOLN9HgUJWVHOg]GHúOHúPH øOLúNLVL8\JXODPDOÕ
%LUdDOÕúPD*D]LhQLYHUVLWHVL6RV\DO%LOLPOHU(QVWLWV<D\ÕQODQPDPÕú'RNWRUD7H]L, Ankara.
:KLWHQHUgUJWVHO<DúDPGD*YHQLQ$OJÕODQPDVÕ0RGHOL: YD]DUPRGHOLQGHJYHQLQ
ROXúPDVÕQÕ o XQVXUOD DoÕNODPÕúWÕU %XQODU PDNUR PHVR RUWD YH PLNUR etkenlerdir.
20
0RGHOHJ|UHNOWUHOGH÷HUOHUELUH\OHUDUDVÕ LOLúNLOHULQROXúXPXQGD|QHPOLGLU.OWUHO
IDUNOÕOÕNODUELUH\OHUDUDVÕLOLúNLOHUGHGHIDUNOÕOÕNODUROXúWXUPDNWDGÕU
ùHNLO:KLWHQHUgUJWVHO<DúDPGD*YHQLQ$OJÕODQPDVÕ0RGHOL
Kaynak: ERDEN (2007), $QNDUD9H/HINRúD2NXO<|QHWLFLOHULQLQ9Hg÷UHWPHQOHULQLQgUJWVHO*YHQH
øOLúNLQ*|UúOHUL$QNDUDhQLYHUVLWHVL(÷LWLP%LOLPOHUL(QVWLWV<D\ÕQODQPDPÕú'RNWRUD7H]L Ankara.
%LUH\L RGDN QRNWDVÕ RODUDN J|UHQ WRSOXPODUGD LOLúNLOHULQ WHPHOLQL RUWDN GH÷HUOHU GH÷LO
ELUH\VHO oÕNDUODU ROXúWXUXU 7RSOXOXNoX GH÷HUOHUL RODQ WRSOXPODUGD LVH ELUH\OHU DUDVÕ
LOLúNLOHUGH ELU VRV\DO JUXED DLW ROPD |QHP ND]DQPDNWDGÕU ELUH\VHO oÕNDUODUGDQ ]L\DGH
RUWDNGH÷HUOHU|QSODQGDGÕU(UGHP
$%& *YHQ 0RGHOL: øVPLQL DQWHFHGHQWV |QFOOHU EHKDYLRUDO HOHPHQWV GDYUDQÕúVDO
eOHPDQODU YH FRQVHTXHQFHV VRQXoODU NDYUDPODUÕQÕQ LON KDUIOHULQLQ ELU DUD\D
JHWLULOPHVL\OHROXúWXUXOPXúWXU
ùHNLO$%&gUJWVHO*YHQ0RGHOL
Kaynak: WARNE ve HOLLAND (1999), Exploring Trust in flexible working using a new model, BT Technol Journal, Sa\Õ1RDNWDUDQ(UGHQ
21
0RGHO\ÕOÕQGD:DUQHYH+ROODQGWDUDIÕQGDQROXúWXUXOPXúWXU%XPRGHOGHJYHQLQ
etkileri, risk / belirsizlik GXUXPX YH VRQXoODUÕ GDYUDQÕúODUÕ EHOLUOHU *|VWHULOHQ
GDYUDQÕúODUÕQ EHOLUOHGL÷L VRQXoODU JYHQ JYHQVL]OL÷L RUWD\D oÕNDUÕU 0RGHO LoHULVLQGH
VUHo GDLUHVHO LOHUOHPHNWHGLU %X \]GHQ VRQXoODUÕ J|UPHN DGÕQD PRGHOH SHUIRUPDQV
L]OHPHER\XWXGDGkKLOHGLOPLúWLU:DUQHYH+ROODQG
*YHQYH*YHQVL]OLN
*YHQ ROJXVXQXQ KHP ELUH\ ED]ÕQGD hem de |UJW ED]ÕQGD VRQXoODUÕ úSKHVL] NL oRN
|QHPOLGLU )DNDW JYHQ NDYUDPÕQÕQ \DUDUODUÕQÕ VÕUDODPDGDQ |QFH JYHQVL]OLN QHGLU"
sorusunu irdelemek gerekmektedir.
*YHQVL]OLN NRQXVXQGD LON oDOÕúPDODUÕ JYHQ ROJXVXQGD ROGX÷X JLEL SVLNRORJODU
\DSPÕúWÕU3VLNRORJODUDJ|UHJYHQVL]OLNJYHQLQD]KLVVHGLOPHVLGXUXPXGXU7DUDIODUÕQ
ELUELUOHULQLWDQÕPDODUÕQDYHEHNOHQWLOHULQGHQKDEHUGDUROPDODUÕQDUD÷PHQRQODUÕQJYHQLQL
N|W\H NXOODQPDVÕ JYHQVL]OL÷LQ WHPHOLQL ROXúWXUXU dQN ROXPVX]OXNODU LQVDQODU
WDUDIÕQGDQ GDKD oDEXN DOJÕODQÕU YH GDKD ]RU XQXWXOXU $\QÕ ]DPDQGD ELU NLúL\H KLo
WDQÕPDGDQ JYHQ GX\PDN WD ROXPVX] VRQXoODU GR÷XUDELOLU %XQX GD WHGELUVL]OLN RODUDN
LVLPOHQGLUPHNPPNQGU<FHO
%X QHGHQOHUGHQ GROD\Õ JYHQLQ VÕQÕUOÕ ROPDVÕ JHUHNPHNWHGLU <D GD 'HXWVFK¶XQ
WDQÕPODGÕ÷Õ JLEL úSKH GX\PD ROJXVX WDPDPHQ GÕúODQPDPDOÕGÕU *YHQLQ N|W\H
NXOODQÕOPDVÕ LOH WHGELUVL]OLN D\UÕ GXUXPODUGÕU *YHQL N|W\H NXOODQPD GDKD FLGGL YH
\ÕNÕFÕVRQXoODUGR÷XUPDNWDGÕU<FHO
*YHQYHJYHQVL]OLNDUDVÕQGDNLLOLúNLùHNLO¶GHYHULOPLúWLUøOLúNLG|UWG]H\GHRUWD\D
oÕNPDNWDGÕU %LULQFL G]H\GH WHUHGGW D]GÕU dQN LOLúNL VÕUDGDQGÕU YH EDVLWWLU øNLQFL
G]H\GH LVH JYHQPHN LoLQ QHGHQOHU YDU LNHQ úSKH LoLQ QHGHQ \RNWXU 7DUDIODU DUDVÕ
RUWDN DPDoODU PHYFXWWXU $PDo \HQL JLULúLPOHULQ |QQ DoPDNWDGÕU /HZLFNL YH DUN
1998: 445).
hoQFG]H\LNLQFLG]H\LQWHUVL úHNOLQGHLúOHU*YHQPHNLoLQQHGHQ \RNWXUùSKH
LoLQLVHoRNQHGHQYDUGÕU7DUDIODUELUELUOHULQHNDUúÕKHSWHUHGGWLoLQGHGLUOHU'|UGQF
G]H\GH LVH KHP JYHQ LoLQ KHP GH úSKH LoLQ oRN VD\ÕGD QHGHQ YDUGÕU 7DUDIODU ED]Õ
\|QOHUGHQ ELUELUOHULQH ED÷ÕPOÕ LNHQ ELUoRN \|QGHQ GH ELUELUOHULQGHQ ED÷ÕPVÕ]GÕUODU
(Lewicki ve ark., 1998: 448).
22 ùHNLO*YHQ± *YHQVL]OLN(QWHJUDV\RQX
Kaynak: LEWICKI, McALLISTER ve BIES (1998), Trust and Distrust: New Relationships and Realities, Academy of Management Review6D\ÕV
*YHQVL]OL÷LQQHGHQOHULRODUDNELUH\OHULoDWÕúPD\DJ|WUHQ|UJWVHO\DSÕDGLOROPD|GO
VLVWHPL oDOÕúDQODUÕ UHNDEHWH VRNPD YH IÕUVDWoÕ GDYUDQÕúODU VD\ÕODELOLU *YHQVL]OL÷LQ
VRQXoODUÕQDEDNDFDNROXUVDNNLEDULNL\]OON|UJWHJYHQROPDGÕ÷ÕKDOGHYDUPÕúJLEL
J|VWHUPH NRUNX PRUDO ER]XNOX÷X YHULP GúNO÷ LúH \DEDQFÕODúPD ve Lú WDWPLQLQ
D]DOPDVÕJLELVRQXoODURUWD\DoÕNPDNWDGÕU<FHO-81-82).
*YHQVL]OL÷LQ|QOHQPHVLLoLQ, PHYFXWSROLWLNDODUGHQHWOHQPHOLYHLOHWLúLPDUWWÕUÕOPDOÕGÕU
*YHQLQdÕNWÕODUÕ6RQXoODUÕ
gUJWVHO JYHQ LQVDQ XQVXUXQXQ EHOLUOH\LFL ROGX÷X |UJW KD\DWÕQGD ELUoRN ROJXQXQ
DOWÕQGD\DWDQWHPHOHWNHQ olabilmektedir.
*YHQRUWDPÕQÕQVD÷ODGÕ÷Õ\DUDUODUúXQODUGÕU'HPLUFDQ
9 *YHQ LOHWLúLPL |UJWVHO YDWDQGDúOÕ÷Õ oDWÕúPDQÕQ HQJHOOHPHVLQL YH NDUDUODUD
NDWÕOÕPÕGR÷UXGDQHWNLOHPHNWHGLU
9 øúWHQVD÷ODQDQGR\XPXDUWWÕUÕU
23
9 *YHQRUWDPÕQÕQROXúPDVÕPHUNH]LOHúPH\LGÕúODU
9 dDOÕúDQODUYH\|QHWLFLOHUDUDVÕQGDLúELUOL÷LYHGD\DQÕúPD\ÕDUWWÕUÕFÕGÕU
9 7RSODP NDOLWH IDDOL\HWOHULQGH GHPRNUDWLN OLGHUOL÷H JHoLúWH YH Lú JYHQOL÷L
NRQXODUÕQGDROXPOXNDWNÕVD÷ODU
9 gUJWLoLULVNOHULEHOLUVL]OLNOHULYH|QJ|UOHPH] GXUXPODUÕPLQLPL]HHGHU
9 <|QHWLPLQDOGÕ÷ÕNDUDUODUÕGDKDNROD\NDEXOOHQPH\LVD÷ODU
9 0RUDOYHPRWLYDV\RQX\NVHOWLU
9 dDOÕúDQODU DUDVÕQGD SD\ODúPD GX\JXVXQX WHúYLN HGHU %X GD EHUDEHULQGH WDNÕP
oDOÕúPDVÕQÕJHWLULU
9 .RQWUROYHGHQHWLPJLELIDDOL\HWOHUH\DSÕODQKDUFDPDODUÕD]DOWÕU
7DEORgUJWVHO*YHQLQ6RQXoODUÕ
*YHQLQ6RQXoODUÕ <DSÕODQdDOÕúPDODU
gUJWVHO%D÷OÕOÕN )DLUKROP)LQN25HLOO\3LOODLYHGL÷HUOHUL
1999; Diffie-Couch, 1984; Sonnenburg, 1994 8]XQ9DGHOL.DUDUOÕOÕN Cook ve Wall, 1980
Moral Sonnenburg, 1994; Fairholm, 1994; Mishra ve
Morrissey, 1990; Diffie-Couch, 1984; Bair ve Stamand, 1995
Verimlilik Sonnenburg, 1994
øúJFGHYUL Sonnenburg, 1994; Fairholm, 1994; Bair ve Stamand, 1995 Yenilik Sonnenburg, 1994; Fairholm, 1994; Bair ve Stamand, 1995 'H÷LúLPH'LUHQo Kotler ve Schlessinger, 1979
3UREOHPo|]PHNDUDU
verme
Barnes, 1991; Hurst, 1984; Boss, 1981; Zand, 1972
øú7DWPLQL Blake ve Mouton, 1984; Cook ve Wall, 1980; Morgan ve Hunt, 1994
7RSODP.DOLWH<|QHWLPL
UyguODPDODUÕ %DONYHGL÷HUOHUL&XOEHUWYH0FGRQRXJK
Higgins ve Jonhson, 1991; Nyhan ve Marlowe, 1997 Stres Sonnenburg, 1994; Bair ve Stamand, 1995
Performans $OJÕODUÕ )XONYHGL÷HUOHUL
gUJWVHO9DWDQGDúOÕN 3LOODLYHGL÷HUOHUL.RQRYVky ve Pugh, 1994;
Marlowe ve Nyhan, 1992
Kaynak: '(0ø5&$1YH&(</$1gUJWVHO*YHQ.DYUDPÕ1HGHQOHULYH6RQXoODUÕ<|QHWLP
ve Ekonomi Dergisi&LOW6D\ÕV-146.
7DP DQODPÕ\OD |UJWWH JYHQLQ VD÷ODQPDVÕ Lú WDWPLQL RUJDQL]DV\RQHO ED÷OÕOÕN YH
|UJWVHOYDWDQGDúOÕNJLELROJXODUÕQGD\HUOHúPHVLQLVD÷ODU<FHO-88).