Pandemide Bir Yılı Geride Bırakırken Türkiye de e-ticaret Ekosistemi

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Pandemide Bir Yılı Geride Bırakırken Türkiye’de e-Ticaret Ekosistemi

Türkiye’nin Hepsiburada’sı

Pandemide Bir Yılı Geride Bırakırken

Türkiye’de e-Ticaret Ekosistemi

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Global ve Türkiye

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‡ Global e-Ticaret Ekosistemi ve e-Ticarette Pandemi Etkisi

‡ 7¾UNL\HȇQLQ*OREDOH-Ticaret (NRVLVWHPLΟ©LQGHNL.RQXPX

‡ Pandemi '¸QHPLQGH7¾UNL\HȇGH

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3 1

2

Global ve Türkiye

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Kaynak: Euromonitor International "Retailing in World, February 2021", Euromonitor International "E-Commerce in World, February 2021", Deloitte Analizi Global e-7LFDUHW%¾\¾NO¾á¾PLO\DUGRODUYHH-7LFDUHWLQ7RSODP3HUDNHQGHΟ©LQGHNL3D\ó

2016-2025

Global e-WLFDUHWKDFPLQLQ\óOóQGDWULO\RQGRODUVHYL\HVLQHXODġPDVóEHNOHQLUNHQH-ticaretin toplam SHUDNHQGHL©LQGHNLSD\óQóQȇH\¾NVHOHFHáLWDKPLQHGLOL\RU

1,184 1,448 1,746 1,997

2,535 2,828 3,140

3,515

3,933

4,398

%8.4

%9.8

%11.2

%12.7

%16.3 %17.0 %17.8 %18.8 %19.8 %20.8

0%

5%

10%

15%

20%

0 1,000 2,000 3,000 4,000 5,000

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Global e-ticaret hacminin 2016-2020 DUDVóQGD\óOOóNRUWDODPDE¾\¾PHVL

(toplam 2,5 trilyon dolar)

e-Ticaretteki en yüksek büyüme pandemi G¸QHPLQGH\DġDQGó

e-Ticaretin toplam perakende içindeki SD\ópandemi süreci ile birlikte

\¾NVHOHUHNEDQGóQóDġWó

ȇWHH-ticaretin perakende içinde EHNOHQHQSD\óH-ticaret perakende VHNW¸U¾Q¾QGLMLWDOG¸Q¾ġ¾P¾Q¾

VDáOó\RU

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Kaynak: Deloitte "2020 Holiday Retail Survey, Reimagining Traditions", Deloitte "The Future of Mall, Building a New Kind of Destination for the Post-Pandemic World"

Tüketicilerin Pandemi '¸QHPLQGH.DQDO7HUFLKL0RWLYDV\RQODUó

Tüketiciler pandemi QHGHQLLOHIL]LNVHONDQDOODU\HULQHRQOLQHNDQDOODUóGDKDID]ODWHUFLKHWWLNOHULQLYHEX

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edenler:

Pandemi nedeniyle PDáD]DODUGDQ

DOóġYHULġ\DSPD

NRQXVXQGDHQGLġHOL

olanlar:

$ġóVRQUDVóeski DOóġYHULġ

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dönmeyi

planlamayanlar:

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"2QOLQHDOóġYHULġpandemi VRQUDVóQGDdaha popüler hale gelecek."

".DSDOóDOóġYHULġPHUNH]OHUL

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tercih edilmeyecek."

%23.7

%18.1

%16.9

%12.4

%11.7

%11.2

%9.8

%8.8

%8.8

%8.7

%8.4

%7.3

%7.2

%6.3 Türkiye

Güney Afrika Rusya ΟWDO\D '¾Q\D2UWDODPDVó ABD Çin Fransa Hollanda Güney Kore

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Kaynak: Euromonitor International "E-commerce Market Size Forecast 2020-2025"

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2020-2024

2020

2024 X

2,3

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Kaynak: E-7LFDUHW%LOJL6LVWHPL(7%Ο6

%8 %8 %8 %9 %9

%8 %9 %9

%12 %12

%14

%11

%12 %12 %12

%16

%18 %17

%15 %16 %17

%16

%19 %18

%0

%2

%4

%6

%8

%10

%12

%14

%16

%18

%20

1 2 3 4 5 6 7 8 9 10 11 12 Ay

2019 2020

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2 0 1 9

Milyar TL

2 0 2 0

B Ü Y Ü M E

Kaynak: Deloitte - +HSVLEXUDGD.DQWLWDWLI(WNL$UDġWóUPDVó0DUW

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Pandemide Tüketicilerin E-7LFDUHW$OóġYHULġ7XWDUóQGD

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Pandemide e-ticaret DOóġYHULġLQLn DUWWóáóQó

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Pandemide Tüketicilerin E-Ticarete Yönelme Nedenleri

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%15,8

%39,5

%25,3

%19,5

%0-$UWóġ %25-$UWóġ %50-$UWóġ %75 ve Üzeri

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Kaynak: Deloitte - Hepsiburada .DQWLWDWLI(WNL$UDġWóUPDVó0DUW

Pandemi '¸QHPLQGHΟġOHWPHOHULQ(-7LFDUHW6DWóġODUó

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"E-ticaret pandemi döneminde EDVNóQVDWóġNDQDOóPó]KDOLQH

geldi."

"E-ticaret LġOHULPL]LGHYDP

ettirmemizde daha etkili bir hale geldi."

"Tüketici talebinin e-ticarete ND\PDVóe-ticaretin bizim için

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Kaynak: Deloitte - Hepsiburada .DQWLWDWLI(WNL$UDġWóUPDVó0DUW

3DQGHPL'¸QHPLQGH.DQDO%D]Oó6DWóġODUGDNL'HáLġLP

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VDWóġ\DSWóáóQóEHOLUWHQLġOHWPHOHU Pandemi döneminde e-ticaret

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Pandemi G¸QHPLQGHIL]LNVHOPDáD]D VDWóġODUóQóQD]DOGóáóQóEHOLUWHQLġOHWPHOHU

Fiziksel 0DáD]D 6DWóġODUó

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e-Ticaret 6DWóġODUó

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Kaynak: Deloitte - Hepsiburada .DQWLWDWLI(WNL$UDġWóUPDVó0DUW

ΟġOHWPHOHULQPandemi 6RQUDVó˜QJ¸U¾OHUL

Hepsiburada ¾]HULQGHQVDWóġ\DSDQLġOHWPHOHUpandeminin sona ermesi halinde dahi e-ticaretin toplam VDWóġODUóL©LQGHNLSD\óQóQHVNLVHYL\HOHULQHLQPH\HFHáLQL¸QJ¸UPHNWHGLU

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+HSVLEXUDGDȇQóQ Türkiye

E-Ticaret Ekosistemine Etkisi

Kaynak: Hepsiburada (Mart 2021)

Kategori žU¾Q6H©HQHáL $\OóN=L\DUHW

Market Dijital

Pazarlama

Ödeme Hizmetleri

6óQóU˜WHVL

e-Ticaret Lojistik

Hizmetleri

6DWóġ6RQUDVó

Hizmetler

'LáHU+L]PHW

6DáOD\óFóODU %LOLġLP

Teknolojileri ΟOHWLġLP

Teknolojileri

Kamu ve Sivil Toplum Kargo

Hizmetleri

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Seçili Ürünlerde

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Ürün Görünümü

Seçili Ürünlerde 7DNDV2ODQDáó

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Kaynak: Deloitte - Hepsiburada .DQWLWDWLI(WNL$UDġWóUPDVó0DUW+HSVLEXUDGD0DUW'HORLWWH$QDOL]L Pandemi döneminde

Hepsiburada P¾ġWHULOHULQLQ

memnuniyetinde J¸U¾OHQDUWóġ Pandemi Döneminde Hepsiburada

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güvenilir ve

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©HġLWOLOLáLQLQID]ODROPDVó Pandemi öncesinde de VóNOóNODDOóġYHULġ\DSWóáóPELU

e-WLFDUHWVLWHVLROPDVó

Kaynak: Deloitte - Hepsiburada .DQWLWDWLI0¾ġWHUL$UDġWóUPDVóHepsiburada (Mart 2021), Deloitte Analizi

HepsiJet LOHWHVOLPDWóQDOóġYHULġNDUDUóQDHWNLVLL©LQHepsiJet KL]PHWLQLNXOODQGóáóQóEHOLUWHQNDWóOóPFóODUóQFHYDSODUóED]DOóQPóġWóU

0¾ġWHULOHULQHepsiJet +DNNóQGDNL'¾ġ¾QFHOHUL

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HepsiJet EDQD]DPDQND]DQGóUó\RU

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HepsiJet bana güven veriyor.

HepsiJet KD\DWóPóNROD\ODġWóUó\RU

HepsiJet KD\DWóPóSODQODPDPóVDáOó\RU Pandemi G¸QHPLQGHNDUJRND\QDNOó

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׽

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Kaynak: Deloitte - +HSVLEXUDGD.DQWLWDWLI(WNL$UDġWóUPDVó0DUW

0¾ġWHULOHULQ+HSVLEXUDGD+DNNóQGDNL'¾ġ¾QFHOHUL

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Güvenilir %DġDUóOó Deneyimli 0¾ġWHULOHULQH'HáHU

Veren Köklü Yenilikçi

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Uzman Modern Samimi

Kaynak: Deloitte - +HSVLEXUDGD.DOLWDWLI(WNL$UDġWóUPDVó0DUW

“ Hepsiburada KD\DWóPó

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”

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“

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Kaynak: Deloitte - +HSVLEXUDGD.DQWLWDWLI(WNL$UDġWóUPDVó0DUW+HSVLEXUDGD0DUW

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yapan LġOHWPHVD\óVóDUWóġó

e-ticarete Hepsiburada LOHEDġODGó

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Hepsiburada Lojistik Merkezleri (Merkez ve Bölgesel)

Kaynak: Hepsiburada (Mart 2021)

Pt7RSODP'HSR$ODQó

$\OóNžU¾Q

Gönderim Kapasitesi

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içerisinde teslimat Bölgesel lojistik

merkezi

Toplam Ürün

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Kaynak: Deloitte - Hepsiburada .DOLWDWLI(WNL$UDġWóUPDVó0DUW

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Kaynak: Deloitte - Hepsiburada .DQWLWDWLI(WNL$UDġWóUPDVó0DUWHepsiburada (Mart 2021)

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Kaynak: Hepsiburada (Mart 2021)

Operasyonel

maliyetlerde azalma 6DDWNHVLQWLVL]©DOóġDQ

operasyon merkezi Hepsiburada lojistik

merkezinden hizmet

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Kaynak: Deloitte - Hepsiburada .DOLWDWLI(WNL$UDġWóUPDVó0DUW

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Kaynak: Deloitte - Hepsiburada .DQWLWDWLI(WNL$UDġWóUPDVó0DUWHepsiburada (Mart 2021), International Monetary Fund

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Hepsiburada ve ekosistemindeki

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Kaynak: Deloitte - +HSVLEXUDGD.DQWLWDWLI(WNL$UDġWóUPDVó0DUW+HSVLEXUDGD0DUW7žΟ.'HORLWWH$QDOL]L

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Kaynak: Hepsiburada (Mart 2021)

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Kaynak: Deloitte - Hepsiburada .DOLWDWLI(WNL$UDġWóUPDVó0DUW

“

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”

“

”

“

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Kaynak: Hepsiburada (Mart 2021)

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ihtiyaç sahibi aileye Ramazan destek paketi

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NLġL\HLVWLKGDPLOH

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Kaynak: Hepsiburada (Mart 2021)

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E-ticaret giderek artan bir ivmeyle büyümeye devam ediyor.

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