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MAĞAZA ZİNCİRLERİNİN LOJİSTİK BİLGİ SİSTEMLERİNDE KULLANILAN BİLGİ TEKNOLOJİLERİNİN ETKİNLİĞİ

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EFFECTIVENESS OF INFORMATION TECHNOLOGIES USED IN LOGISTICS INFORMATION SYSTEMS OF THE CHAIN STORES

Yazar / Author: Cengiz Duran

i

Sema

ii

Abstract

This study aims to analyze the effectiveness of logistics information technologies and logistics information systems of the retail chain stores operating in the Province of Ankara, Turkey. In the study, 300 retail chain stores operating in Ankara were surveyed. The information technologies used in logistic information systems of the retail chain stores, their duration of use, and the resulting benefits were identified. Considering the retail chain stores in terms of their technologies, it was observed that 71% of the respondents was using Internet, 51% was using a commercial (inventory, accounting and warehouse management, etc.) software. Looking at the duration of use of the technologies, the barcode and RFID technologies rank first in terms of the shortest time spent, which is followed by the use of Internet. And, in terms of the software and hardware, the traveling salesman system was found to be the most inadequate, whereas the Internet technology was deemed the most adequate. In terms of the desired benefits, all the information system applications are above the average; however, most of the benefits are obtained from the customer relationship module, followed by the Internet applications. It was determined that the barcode and RFID applications have the least benefits.

Keywords: Logistics Information Systems, Chain Stores, Logistics Information Technologies

anka

fay

etmektedirler. En az faydayi barkod ve rfid uygulamalarindan ile elde ett Anahtar kelimeler:

1.

-

i

,sema.behdioglu@dpu.edu.tr

(2)

205

2.Lojistik Bilgi Sistemlerinde Kullanilan Bilgi Teknolojiler

2006).

e

sisteminin bir uzant

(3)

206 bilgisayar ya da cep telefonuyla izlenebilmesi, o and

Kuramsa

(Bingi vd 1999):

vd, 2003).

ve ya

zincirindeki taraflar EVD yoluyla birbirine elektronik or

-Mart te

(dergipark.ulakbim.gov.tr/selcuksbmyd/article/download/5000084317/5000078414) Ngai vd., (2008) Hong-

,

(4)

207

- lan

3 rman

3.1. Ve Evreni

3

Dimitriadis, N.; Gunesekaran, A.; Kehajova, M ( The use of information systems for lojistics and supply chain management in South East Europe: Current Status and Future

3 3

(5)

208

Tablo 1: t Demografik Bilgiler (n=300)

Frekanslar (F)

Otomotiv 38 12,7

6 2.0

Oto aksesuar 1 0.3

Kimya 13 4,3

2 0.7

Tekstil 51 17.0

65 21,7

Elektronik 20 6,7

12 4.0

3 1.0

Mobilya 58 19,3

3 1.0

7 2,3

6 2.0

13 4,3

2 0.7

Toplam 300 100.0

18264 272 90.7

51-150 12 4.0

151-350 8 2,7

351-500 4 1,3

4 1,3

Toplam 226 100.0

0-100000 TL 135 59.5

100000-500000 TL 62 27,3

500000-1000000 TL 16 7.0

14 6,2

Toplam 227 100.0

229 76.8

Ulusal 31 10,4

38 12,8

Toplam 298 100.0

Yerli sermayeli 273 92.2

Yerli- 20 6,8

3 1.0

Toplam 296 100.0

Anket ya

(6)

209

51- si 151- - -

100.000- - -

3-

Tablo 2:

Ankete cevap verir iken;

1-Evet 2-

stemleri

%70,3

%55,3

r musunuz %29

musunuz? %20,8

%19

%18,1

musunuz? %14,7

(7)

210 Ankete cevap verir iken;

- - -

fazla

Ortalamalar Standart Sapma

ERP(Kurumsal Kaynak Plan 3,49 1,33

3,44 1,39

3,27 1,50

3,04 1,36

2,92 1,16

Otomat 2,87 1,36

Ankete cevap verir iken;

1- - - Normal, 4- -

Ortalamalar Standart Sapma

yeterli olma derecesi 4,36 0,81

4,26 0,74

yeterli olma derecesi 4,14 0,75

olma derecesi

4,07 0,83

(8)

211

3,94 1,06

Ankete cevap verir iken;

1- - - Normal, 4- -

Ortalamalar Standart Sapma

CRM 4,76 0,95

4,47 0,74

ERP 4,44 0,74

etme dereceniz 4,36 0,84

etme dereceniz? 4,31 1,04

dereceniz 4,19 0,77

olarak 4- - -

(9)

212 ortalama ile elde ettikleri belirl

bilir.

(10)

213

Erdemhttp://www.acarindex.com/dosyalar/makale/acarindex-1423911816.pdf affecting an ERP im

Summer

-

(dergipark.ulakbim.gov.tr/selcuksbmyd/article/download/5000084317/5000078414) Higgins, N., L., Cairney, T., 2006., RFID opportunities and risks. Journal of Corporate Accounting& Finance, Vol, 17 (5):51-57.

-

Cilt 30,

Lambert, D. M., Stock, J. R., & Ellram, L. M. (1998). Fundamentals of Logistics Management, Boston: Irwin/McGraw-Hill

Ngai, E.W.T.; Lai, Kee-Hung, Cheng, T.C.E. (2008) Logistics information systems: The Hong Kong experience Int. J. Production Economics 113 223 234

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