UYGUN BİÇİMDE TAMAMLAMA • 5

This part starts with a description concerning when and how Marian fish filets are tracked, followed by a description of where, when, and how Marian fish filets are traced.

Tracking goods

The following figure 5.24 shows the main actors and information facilities used to track Marian fish filet:

TINE Dairy Retailer

Household Order list,

invoice Label on shelf

and product

In-store information system

Fig. 5.24 Actors and information involved in tracking Marian fish filets

Tracking goods may already be carried out at sea. When Aker Seafoods Hammerfest telephones the trawler asking about the volume and types of fish that are caught, it may be regarded as a form of tracking. This is a form of tracking used to coordinate production, and this information may be handed on to Fjordland upon request if they ask about the possibilities for meeting order requirements in volume.

Since Marian fish filet has only recently been introduced to the Norwegian market, there was at the time of this study no experience regarding tracking this specific product. This part therefore describes possible incidents based mainly on experiences Aker Seafoods has had with its other products.

If products are missing upon arrival at the TINE distribution centres the location of these goods will be tracked and this information then communicated to Fjordland, either by telephone or e-mail. Fjordland, in turn, will then telephone a query to Nor-Cargo Thermo asking where the goods are and when they may be expected. Nor-Cargo scans all its goods upon arrival and departure at the Skårer terminal, and therefore knows when the goods have been registered there. If the goods have not yet arrived, GPS and mobile phones may be used to locate the trailer carrying the product. If the trailer has experienced difficulties during transport from Hammerfest to Oslo, this will usually already have been reported and registered in the information system of the transport firm.

The transport from Hammerfest to Oslo is long, and during winter, transport along this route may be problematic do to weather conditions. The truck may also experience accidents, mechanical problems, or illness among the

Aker Seafoods Hammerfest

Trawler

Telephone

Nor-Cargo Thermo Fjordland

GPS system

TINE Distribution

centres Information

system

drivers. If Nor-Cargo Thermo mishandles Marian products they may be wrongly located on another vehicle, and this truck must then be tracked.

When this information is provided to the key account manager for the TINE account at Nor-Cargo Thermo, she or he may then let Fjordland know the location of the goods, who again informs the TINE dairies.

Tracing products

The following figure 5.25 shows the actors and information facilities used to trace Marian fish filets:

Fig. 5.25 Actors and information involved in tracing Marian fish filets A limited amount of product information follows Marian fish filets downstream through the flow of goods. This information may be provided through documents and on labels carried by the packages at the same location as where the goods are located. This information is previously described and used to transform the goods through logistics activities. If more detailed product information is needed, the person tracking the product will try to obtain this through the actors in the supply chain thought to be able to provide it.

Fjordland

TINE Dairy

Retailer

Household MOVEX ERP

System:

Logistics records

Telephone

Personal inquiry Norway

Seafoods

Trawler Fishing-vessel log Maritech

production control system

Telephone Nor-Cargo

Thermo

Information system

Since Marian fish filets are new products there is no practice regarding how it is traced. Tracing may be done by locating and communicating to actors upstream in the supply chain until the necessary information is provided.

Tracing Marian fish filets is then facilitated by telephone. This involves locating the actor who has the necessary information asking him or her to document the necessary product characteristics. This is because information regarding the flow of Marian fish filets is registered in different information systems that do not automatically communicate with each other.

At the TINE dairies, information regarding the transport and handling of Marian Fish filets may be accounted for using the MOVEX ERP system.

The state of Marian fish filets is registered here upon arrival at the distribution centres and registered as delivered at the retailer facility. The main type of information provided by the system is the time and location variables of the goods when operated by the TINE dairies. Information regarding the goods’ temperature must be sought manually by accessing containment (transport, terminal and storage) facility temperature logs.

Nor-Cargo Thermo may provide information from their information system by accessing temperature logs of the truck storage compartments and the time used for transport. The trucks carry a GPS system allowing for on-line control and adjustment of the storage temperature in the trailers’ up to 4 different compartments. However, this information is registered only on board in the truck log. This logged information is stored apart from Nor-Cargo Thermo’s information system and must therefore be manually accessed upon request. Information regarding loading and unloading and transit handling information from the Skårer terminal is stored in the information system based on registration when the bar-coded labels on packaging are scanned.

Aker Seafoods may provide production information based on production records registered by the Maritech information system. At present, this system provides product traceability based on the consumer package label.

On this label, the exact time of production on a specific production line at Aker Seafoods is described. It is possible to trace the fish back to its state as a raw material in the fish tub prior to being placed into production, by using the Maritech information system. In addition, this system accounts for how the fish has been transformed during production, the persons involved in this process, and the time used.

The consumer package label contains information regarding the country of origin and the lot number. This lot number is used by Aker Seafoods Hammerfest to first determine the trawler that caught the fish. It may then

be compared with the trawler log and based on the information on the catches of fish registered, the area, and date where the fish used in the specific product was caught. A map is used to determine the sector and sub-sector where the fish is caught. However, the borderline between these sectors are of limited value since fish migrate or move between sectors and the sea is a liquid substance that is not contained within a sector.

Aker Seafoods had one incident last year in which another of its products, due to a product discrepancy, was traced to their facility. The detection of this mistake involved also tracking other goods produced from the same batch, and having these products disposed of. This incident is comparable to what potentially could happen if a retailer was to discover a problem with the quality of Marian fish filets.