Kısmen şirketlerin viral mesajların potansiyelini anlamaları ve kısmen de teknolojinin getirdiği ilerleme ile viral pazarlamanın gelecekte öneminin artacağı ve daha fazla kullanılacağı açıktır. Sosyal medyanın karmaşıklığı ve kapsamının sürekli gelişmesiyle beraber; bu sebeple pek çok şirket gelişimin bir parçası olmak istemektedir.
Viral pazarlama hala yeni bir kavram olması ve sosyal ağların hızla büyüyor olması nedeniyle, gelecekteki çalışmalar yeni bilgiler ortaya çıkarmak için büyük önem taşımaktadır. Bu nedenle, aynı konuyu daha detaylı ve tamamlayıcı şekilde ele alan farklı veya tamamlayıcı bakış açıları gelebilir.
Ayrıca bu tezde araştırma, hem özel hem de devlet bankaları müşterilerine uygulanmıştır. Tabii ki, diğer kuruluşlar ve şirketler için sonuçlar farklı olabilir, hatta viral pazarlama faaliyetleri birbirine benzemeyen sektörler için de farklı sonuçları
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doğurabilir. Bankacılık sektöründe bile, her bankanın farklı örgütsel hedefleri olduğu için araştırma daha fazla banka müşterisi üzerinde yapılarak geliştirilebilir.
Örneklemimiz 400 kişiden oluştuğundan, daha büyük bir örneklem büyüklüğüne sahip bir araştırmanın daha genelleşmiş sonuçlara yol açacağı kesindir. Ayrıca bu model İran'ın Tahran bankalarına uygulanmıştır. Tahran'dan başka şehirlerdeki ve hatta diğer ülkelerdeki bankalar için tamamlayıcı bulgular elde edilebilir.
Veri toplama zamanı da araştırma için önemli bir konudur. Bu tez için ilgili veriler 2016 yılında toplanmıştır. Elbette, bazı ağların ve uygulamaların rolü farklı dönemlerde değişmektedir. Ayrıca, araştırma yönteminin türüne ve verilerin toplanma şekline ilişkin sonuçların güvenilirliğini etkileyen sınırlamalar her zaman vardır.
Anketi cevaplayanların yanlış anlaması, tez sonuçları için sınırlama getiren bir faktördür. Tüm anketlerde, soruyu iyi anlayamayan potansiyel katılımcılar bulunabilir. Ancak bu araştırma için, katılımcılara tüm sorular okunmuştur, bu sebeple yanlış anlama oranının önemsiz olacağı kabul edilmiştir.
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