4. SONUÇ VE ÖNERİLER
4.3. Gelecek Araştırmalar İçin Öneriler
Bu araştırma sadece bir takım ve taraftarlarını ana evren olarak kullanmıştır. Daha sonra yapılacak araştırmalar için taraftarların sosyal medyada takımlarını takip motivasyonlarını daha iyi anlayabilmek için farklı takımların taraftarlarına yönelik araştırmalar yapılabilir. Taraftarların sosyal medya verileri incelenerek ve takip edilerek daha kapsamlı bir araştırma ile daha kalıcı ve etkili sonuçlar ortaya çıkarılabilir. Spor kulüplerinin lisanslı ürünlerin promosyon ve reklamların sosyal medya üzerinden taraftarlara ulaştırılmasının taraftarlarda ortaya çıkardığı satın alma davranışı, farkındalık gibi etkilerinin araştırılması spor pazarlaması ve sosyal medya etkileşiminin daha iyi anlaşılmasını katkı sağlayacaktır. Spor kulüplerinin sosyal medya hesaplarında sponsor reklamlarını paylaşmaları ve taraftarların buna tepkilerini ölçmeye yönelik yapılacak araştırmalar, sosyal medya ve spor pazarlaması arasındaki ilişkinin açıklanmasında farklı bir bakış açısı ile katkı sağlayabilir.
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