Near East University
Faculty Of Economics &
Administrative Sciences
MAN - 101 Introduction To Business
Week 10
Tuğberk KAYA
tugberk.kaya@neu.edu.tr
Ethics & Social Responsibility
Ethics are moral philosophies that define right and wrong behaviour in marketing.
Social responsibility is an organisation’s
responsibility to minimise its negative impact
on society as a whole, and maximise its positive
impact.
Ethics ‘the principles of conduct governing an individual or a group.’
Ethics/Cultural values may change depending to the country you work in.
As a business proficiency, you need to be aware of
people from different origins can have different
norms & values.
Factors affecting ethical decisions
Normative judgments
Judging something as good or bad, right or wrong, better or worse.
Moral standards (Morality)
Society’s accepted standards for behaviors that have serious consequences to its well-being.
Behaviors that cannot be established or changed by decisions of authoritative bodies.
Behaviors that override self-interest.
What Shapes Ethical Behavior at Work?
Individual factors
Organizational factors
The boss’s influence
Ethics policies and codes
The organization’s culture
Assessing Ethical Behavior
Bribe or Corruption?
http://issuu.com/transparencyinternational/docs/bribe_payers_index_
2011/9?e=0
Corporate Social Responsibility (CSR)
“CSR is understood to be the way firms integrate social, environmental and economic concerns into their values,
culture, decision making, strategy and operations” (Hohnen and Potts, 2007, p 4).
CSR perceived an important topic for companies where
organisations can differentiate themselves (Fill, 2011).
Areas of Social Responsibility
Business Law
Golden Formula
Business Law
Postal Rule
References
Dessler, G. (2008) Human Resource Management. 11th edn. Harlow: Pearson Education Ltd
Ebert, R. J. and Griffin, R. W. (2015) Business Essentials. 10th Edn. Harlow:
Pearson Education Limited
Kadri Mirze (2002) Introduction to Business. Istanbul: Literatür Publishing.
Keenan, D. and Riches, S. (2007) Business Law. 8th edn. Harlow: Pearson Education Ltd
Mondy, R. (2005) Human Resource Management. Harlow: Pearson Education Ltd
