Curriculum Vitae
Banu DEMİREL
EDUCATION
BA: Dokuz Eylul University, Faculty of Business, Department of Business Administration (2001)
MBA: Dokuz Eylul University, Graduate School of Social Sciences, Division of Business Administration in English, Master of Business Administration Program (2004)
PhD: Dokuz Eylul University, Graduate School of Social Sciences, Division of Business Administration, Business Administration (2010)
DISSERTATIONS
PhD Dissertation:
Demand Chain Management as a Competitive Advantage for Firms and Application of Quality Function Deployment to Demand Chains (Advisor: Prof. Dr. Şevkinaz GÜMÜŞOĞLU)
MBA Dissertation:
Mass Customization: A Study On Consumers' Sensitivity Toward Customized Apparel Products In Izmir (Advisor: Assist.Prof. Dr. Ayşe Gül BAYRAKTAROĞLU)
PROFESSIONAL EXPERIENCE
January 2013 - Present
Assistant Professor, Dokuz Eylul University Faculty of Business, Department of Business Administration, Division of Production Management and Marketing
Feb – Aug 2012
Postdoctoral Fellow, Universita Politecnica Delle Marche,Italy
December 2001 – January 2013
Research Assistant, Dokuz Eylul University Faculty of Business, Department of Business Administration, Division of Production Management and Marketing
Associate Professor of Marketing Department of Business Administration
Faculty of Business
Dokuz Eylul University-Izmir, Turkey Office: +90 232 301 82 96 E-mail: banu.atrek@deu.edu.tr
PUBLICATIONS
Book Chapter:
Atrek, B. and llter, B. (2017), "Social Innovation Practices in Services for Sustainable Consumption: The Case of Turkey", Promotional Strategies and New Service Opportunities in Emerging Economies, Edt: Vipin Nadda, Sumesh Dadwal, Roya Rahimi, 978-1-5225-2206-5, IGI Global, Hershey, p.32-65
Articles:
Aktaş, G. and Demirel, B. “The Genuine Needs of Conference Attendees: An Analysis by the Modern Quality Function Deployment”, upcoming article in International Journal for Quality Research (Indexed in ESCI).
Demirel B, Hızarcı Payne AK, (2018), "Social innovation adoption behavior: The case of Zumbara", International Journal of Innovation and Technology Management, 15(2): 1-19 (indexed in ESCI).
Atrek B, Madran C, (2017), "Tüketici Perspektifli Sürdürülebilir Tüketim Çalışmaları:
Ulusal Alanyazındaki Çalışmalar Üzerine Sistematik Derleme Çalışması", Pazarlama ve Pazarlama Araştirmalari Dergisi, 10(19): 1-31
Özgen Ö, Atrek B, Duman Kurt S, Madran C, (2016), "Message Framing of Facebook Posts: An Analysis of Non-Governmental Organizations (NGOs)", Journal of Euromarketing, 25(1-2): 55-67.
Atrek, B., İlter, B. and Özdağoğlu, G. (2016), "Relationship Between Web Base User Innovation Tools and Firm's Innovativeness", Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 18(2): 291-317.
İlter B, Atrek B, İpek İ. (2016), "İnovasyon Faaliyetlerinde Kullanıcının Yeri ve Çevrimiçi Kullanıcı İnovasyon Araçları", Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 23(1): 35-56
Aktaş, G., Atrek, B. and Duman Kurt S. (2015), "Sports as a 'Green Product' in Destination Marketing: Case of Windsurfing in Cesme, Turkey", E-Journal of Yasar University, 10(39): 6555-6611.
Atrek, B., Marcone M.R., Gregori, G.L., Temperini, V., Moscatelli, L. (2014),
"Relationship Quality in Supply Chain Management: A Dyad Perspective", Ege Akademik Bakış, 14(3): 371-381.
Atrek, B. and Özdağoğlu A. (2014), "Yeşil Tedarik Zinciri Uygulamaları: Alüminyum Doğrama Sektörü İzmir Örneği", Anadolu Üniversitesi Sosyal Bilimler Dergisi, 14(2):
13-26.
Duman Kurt, S. and Atrek, B. (2012), “The Classification and Importance of E-Service Quality Attributes: An Evaluation of Online Shoppers”, Managing Service Quality, 22(6): 622-637. (indexed in SSCI)
Atrek, B., Bayraktaroglu, G.(2012), "Is There a Need to Develop a Separate Service Quality Scale for Every Service Sector? Verification of Servqual in Higher Education Services", Süleyman Demirel Üniversitesi, İ.İ.B.F Dergisi, 17(1): 423-440.
Bayraktaroğlu G., Atrek B. (2010), "Testing the Superiority and Dimensionality of SERVQUAL vs. SERVPERF in Higher Education", Quality Management Journal, 17(1):
47-59.
Ozgen, O., Atrek, B. and Duman Kurt, S., (2009), “Musteri Gereksinimlerinin Musteri Iliskileri Yonetimi'ne Aktarilmasi: Modern KFG Uygulamasi”, Iktisat Isletme ve Finans Dergisi, 24(283): 89-117. (indexed in SSCI)
Atrek B., Bayraktaroğlu G. (2008), "Müşterilerin Bireyselleştirilmiş Hazır Giyim Ürünlerine Karşı Duyarlılıkları Üzerine Bir Uygulama", Dokuz Eylül Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, 10(1): 256-289. (from Master dissertation)
Bayraktaroğlu G., Atrek B. (2006), "Firmalara Rekabet Avantajı Sağlayacak Yeni Bir Strateji: Bireyselleştirilmiş Kitlesel Üretim", The Review of Social, Economic and Business Studies, 7/8: 235-253. (from Master dissertation)
Papers Published in Conference Proceedings:
Demirel B, Duman S, Bıçakcıoğlu N, Madran C, Arbak Y, Sümer B, Özkul S, Baran T, Onuşluel Gül G, Fıstıkoğlu O, Gül A, Özgenç Aksoy A, Doğan M, Barbaros F, (2018),
"Understanding and Perceptions of Climate Change: A Perspective of University Stakeholders", 7th Global Conference on Global Warming, June 2018, İzmir.
Sümer, B. Baran, T., Özkul,S., Madran, C., Onuşluel Gül, G., Fıstıkoğlu, O., Gül, A., Atrek, B., Özgenç Aksoy, A. Doğan, M., Barbaros, F. and Bıçakcıoğlu, N. (2017),
"Community Capacity Building in Higher Education Against Climate Change", 4th International Water Congress, İzmir, November 2017: 157-161.
Ozgen, O., Atrek, B., Duman Kurt, S. and Madran, C. (10-13 June 2015), “Message Framing of Facebook Posts: An Analysis of Non-Governmental Organizations (NGOs)”, 2nd International Biannual Social Business @ Anadolu Conference, Eskisehir, Turkey.
Oğuz, H., Becker, K., Atrek B, (2014), "QFD Application in the Hospitality Industry:
Word of Mouse as a Tool to Gather VoC",20th International Symposium on Quality Function Deployment, İstanbul, September 2014: 211-230.
Kapuçugil İkiz A., Özdağoğlu G., Özdağoğlu A., Atrek B., Tüzemen A. (2013),"A Critical Analysis of the Turkish Literature on QFD", The 19th International Symposium on QFD, Amerika Birleşik Devletleri, September 2013: 101-116.
Özdağoğlu A., Atrek B. (2012),"Modern Kalite Fonksiyon Göçerimi Metodolojisi Ve Faktör Analizi",12. Üretim Araştırmaları Sempozyumu, Çiğli, Eylül 2012: 225-236.
Duman Kurt, S. and Atrek, B. (07-09 September 2011), “The Classification and Importance of E-Service Quality Attributes: An Evaluation of Online Shoppers”, 3rd Biennial International Conference on Services Marketing, Cesme-Izmir, Turkey.
Atrek, B., Altuntaş, C. (2011), "Web Based Private Shopping Companies: To What Extent Do They Have E-Supply Chains?",IX. International Logistics & Supply Chain Congress, Çeşme, Ekim 2011, IX.International Logistics & Supply Chain Congress, Çeşme, Proceedings Volume 1: 109-119.
Atrek, B., Gümüşoğlu, Ş. (2010), "From Supply Chain Management to Demand Chain Management: Evaluation of Different Approaches On Demand Chain Management", International Conference on Value Chain Sustainability, Spain, November 2010: 67-77.
(from PhD dissertation)
Atrek, B., Ozgen, O. and Duman Kurt, S., (06-09 April 2009), “Cognitive, Affective and Conative Store Loyalty Analysis on Small and Medium Sized Enterprises: The Effects of Relational Benefits on Store Loyalty in Hairdressers”, Ankara University International Conference on Marketing and Entrepreneurship AUMEC, Antalya, Turkey.
Atrek Yaşaroğlu, B. Özdağoğlu, G. and Özdağoğlu, A. (2006), "Fuzzy Logic-Based Decision Making Model on Selection and Evaluation of Logistics Service Providers Within a Firm", 4th International Logistics and Supply Chain Conference, İzmir, November 2006: 429-439.
Kapucugil, A., Atrek Yaşaroğlu, B., Özdağoğlu, A. and Tüzemen, A. (2006),
"Development of Ideal Campus Settings and Activities at Dokuz Eylül University Kaynaklar Campus", 12th International Symposium on Quality Function Deployment, Japan, September 2006: ,224-233.
Bayraktaroğlu G., Atrek B. (2004), "Requirements of an Effective Supply Chain Management for Mass Customization", International Logistics Congress 2004, İzmir, December 2004: 569-577.
Bayraktaroğlu G., Atrek B. (2003), "SERVQUAL Modelinin Eğitim Kalitesi Ölçümünde Kullanılması: D.E.Ü. İşletme Fakültesi Örneği", Dokuz Eylül Üniversitesi II. Kalite
Sempozyumu Kalite Kültürünün Oluşmasında Eğitimin Rolü, İzmir, Mayıs 2003: 107- 123.
PROJECTS
“The Project of Community Capacity Building in Higher Education against Climate Change: Managing Perceptions, Raising Awareness and Strengthening the Resilience”, Researcher, September 2017- Ongoing, funded by Instrument for Pre-Accession Assistance (IPA), administered by Central Finance and Contracts Unit and Republic of Turkey Ministry of Environment and Urbanization.
“Teknik Tekstiller Mukemmeliyet Merkezi Fizibilite Etudu Projesi”, Researcher, January - March 2013, funded by Izmir Development Agency, administered by Aegean Exporters’ Association.
AWARDS & SCHOLARSHIP
Scholarship for Postdoctoral Resarch in Universita Politecnica Delle Marche for the period of Feb-Aug 2012 provided by The Council of Higher Education of Turkey (YOK) 2012
International Scientific Research Support Award provided by The Science and Technological Research Council of Turkey (TUBITAK) (2009)
OCCASIONAL REVIEWER
European Journal of Marketing (Indexed in SSCI).
International Journal of Innovation and Technology Management (Indexed in ESCI).
International Journal of Contemporary Hospitality Management (Indexed in SSCI).
International Journal of Tourism Cities Transactions on Engineering Management E-Journal of Yasar University
The Journal of Academic Social Science Tekstil ve Mühendislik Dergisi
Dokuz Eylül Üniversitesi, İşletme Fakültesi Dergisi Dokuz Eylül Üniversitesi, Sosyal Bilimler Dergisi
CONFERENCES ORGANIZED
The 20th International Symposium on QFD, İstanbul, September 2014
3rd Biennial International Conference on Services Marketing, 07-09 September 2011 10. Ulusal Isletmecilik Kongresi , 05-07 May 2011
15. Ulusal Pazarlama Kongresi, 26-29 October 2010
2. Ulusal Kalite Fonksiyon Gocerimi Sempozyumu, 19-21 March 2008
11th Internatıonal Symposıum On Qualıty Functıon Deployment, Aydın, September 2005
I. Ulusal Kalite Fonksiyon Göçerimi Sempozyumu, İzmir, April 2002
